How to Use Email Marketing and Social Media to Increase Salesby Building Relationships
Increasing Use of Email Marketing Nearly 2/3 of all businesses expect to increase their use of email marketing, and small businesses are the most likely of allSource: Social Media Examiner’s Social Media Study April 18, 2011http://bitly.com/eURtxf
Why Email Marketing? Inexpensive way to establish & build a relationship with clients and prospects. Positions you as an expert, as a “go to” person in your field. Positions you as likeable and trustworthy. People want to do business with people they know, like and trust. Keeps your customers “in the know”.
Email Marketing Best Practices Do’s Dont’s• Relevant content • Don’t email without permission • Segment your list • Don’t include the kitchen sink• Subject line - From line • Don’t skip the email service provider!• Be consistent• Analyze your data and adjust • Make links clickable
Twitter• 200+ million users (< 1 m users in 2008)• 460,000 new accounts in March 2011 alone• 1 billion tweets per weeks on averageWhy care about Twitter?• News breaks on Twitter first• It’s where the nerds, wonks and influencers talk
What can Twitter do for you?• Quickly share information• Gather intelligence and feedback• Build relationships