Social Networking For Success


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A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?

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  • how to get started without being overwhelmed, the key channels on which everyone must be well versed, how to counsel clients on social media, basic social media strategy.
  • Social Networking For Success

    1. 1. Social Networking for Success<br />Xerox Women’s Alliance<br />Suzanne E. Henry<br />
    2. 2. “Everyone tells you that social media is a unicorn, but it’s really just a horse.”~ Jay Baer, Convince & Convert<br />
    3. 3. Understanding: General know-how of social networking channels<br />Planning: How to build a positive online presence<br />Managing: Tools, tips, techniques<br />What’s the Deal Today?<br />
    4. 4. What Are We Talking About, Really?<br />Social Media: The tools and channels that allow people to connect and share online<br />Social networking: The activity on social media<br />The 6 Behemoths:<br />Facebook<br />Twitter<br />Blogs/blogging<br />LinkedIn<br />YouTube<br />Wildcard: Google+<br />
    5. 5. Do you engage in professional social networking, using any of these channels, presently?<br />Yes, I feel quite engaged<br />Yes, but I just use social media “lightly”<br />No, I do not engage in social networking at all<br />Poll<br />
    6. 6. Get educated<br />Have a Strategy<br />Know your personal brand<br />Identify the channels and tools<br />Monitor, contribute, manage<br />How Do I Get Started?<br />
    7. 7. The Maze<br />
    8. 8. Don’t Panic!<br />
    9. 9. What is your number one objection to engaging professional social networking?<br />I don’t have time<br />I don’t see the value<br />I don’t really know how to use it well<br />I am concerned about privacy<br />I am concerned about doing something wrong<br />Other<br />Poll<br />
    10. 10. Two Steps:<br />Sign up and listen<br />Educate yourself: <br />SmartBrief on social media:<br />Your industry’s media<br />Blogs on social media<br />Mashable:<br />Global Neighborhoods:<br />Convince & Convert:<br />How Do I Learn?<br />
    11. 11. Day to Day Management<br />Tweetdeck<br />Hootsuite<br />Ongoing Monitoring of Personal Brand <br />Klout / Peer Index scores<br />Google alerts<br />Personal goals / metrics<br />Networking/Finding people <br />Personal sphere<br />WeFollow / IceRocket<br />Suggestions by sites themselves<br />Tools, Tips, Techniques<br />
    12. 12. What will you strive for? Determine your goals<br />Who will you be? Identify your personality/tone of voice<br />How do you want to be known? Determine your ideal reputation<br />3 word exercise<br />Who Will I Be Online?<br />
    13. 13. Use an authentic voice, be “relatable”<br />Avoid “ranting”<br />Common sense rules: Avoid posting overly personal information<br />Personal interests are okay (if your boss’ mother would approve)<br />Case Study: MarijeanJaggers<br />Be Human, Not too Personal<br />
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    17. 17. Specific action items<br />Determine the level of activity for you and your goals <br />High <br />Medium<br />Low<br />Design a strategy<br />Who will you be? <br />What will you contribute?<br />Know who you are trying to network with and why<br />Develop a schedule<br />Engage, monitor, repeat (yes, it’s relentless)<br />Planning Your Presence<br />
    18. 18. Google Profile<br />LinkedIn Profile<br />Twitter/Yammer/Chatter<br />Klout and PeerIndex score<br />Google Alerts on your name<br />Basics<br />
    19. 19. Google Profile<br />LinkedIn Profile<br />Join and monitor groups<br />Answer questions<br />Twitter/Yammer/Chatter<br />Klout and PeerIndex score<br />Google Alerts on your name<br />5 Key Blogs<br />Medium<br />
    20. 20. Google profile <br />Google+<br />LinkedIn Profile<br />Engage groups<br />Answer questions<br />Connect your blog, Twitter feed and other channels to profile<br />Twitter /Yammer/Chatter<br />Klout and PeerIndex score<br />Google Alerts on your name and others who you follow<br />Write a blog<br />Read and comment on key blogs<br />Quora<br />High<br />
    21. 21. Being There  Strategy<br />Social Media Strategy<br />
    22. 22. What will you contribute?<br />Most professional social networkers define their content mix:<br />Thought leader (original content) – 20%<br />Curator (sharing others’ content/repository) – 50% to 70%<br />Entertainer/personality – 5 to 10%<br />“Customer” service rep – 10%<br />Advertiser/sales – 0 to 10%<br />Design a Strategy<br />
    23. 23. Deploying robust content <br /> Over the right channels<br />With high engagement<br />Social Networking Means:<br />
    24. 24. Who do you want to follow? Follow back?<br />Who do you want to engage?<br />Who do you want to impress?<br />Who do you want passing on your content?<br />Know With Whom You’ll Network<br />
    25. 25. One Week, 3 hours <br />Update your statuses (at least 3x a week)<br />Comment on 1 - 2 blogs<br />Answer a question or 2 (Quora, LinkedIn)<br />Post 3 - 5 links to interesting content on Twitter, LinkedIn, etc.<br />Connect with 1 - 2 new people (LinkedIn, Google+)<br />Follow 1 - 2 new people (Twitter, Google+)<br />Recommend someone on LinkedIn (and/or ask for a recommendation)<br />Check your Peer Index and Klout score<br />Remove or add to YouTube subscriptions<br />Remove or add to RSS feeds<br />Read Google alerts related to your personal brand<br />If you blog – blog 1 to 3 x a week<br />Schedule Engagement<br />
    26. 26. Questions/Comments<br />
    27. 27. Let’s Connect<br />Suzanne E. Henry<br />Four Leaf Public Relations LLC<br />+1 434-972-7278 - office<br /><br />Twitter: @SuzanneHenry<br /><br />LinkedIn:<br />Blog:<br />Google Profile:<br />