Com 455 Breast Cancer Awareness Ppt.

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This was a power point presentation I did for a Communications class I took in college.

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Com 455 Breast Cancer Awareness Ppt.

  1. 1. Breast Cancer Awareness BKMY and Associates Jessica J. Burke Suzie Kubiak Kevin Mansfield Lisa Yartletts
  2. 2. Situation Analysis • Focus • Purpose • Prior and Similar efforts
  3. 3. Target Audience • Demographic • Geographic • Psychographic • Behavioral • Primary • Secondary
  4. 4. Objectives and Goals • Behavior • Knowledge • Belief • Goal
  5. 5. Target Audiences and the Competition • Current behavior • Currently knows • Currently Believes
  6. 6. Product • Core • Actual
  7. 7. Price Monetary and Non monetary • Exit Costs • Entry costs
  8. 8. Promotion and Place • Designing our key message • Choosing media channels • Make access convenient
  9. 9. Budget 35% 35% price related strategies 38% 38% promotion related strategies 27% evaluation related strategies 27%
  10. 10. Evaluation, Monitoring and Implementation • Goals that will be measured • Measuring our goals • Reporting the daily progress

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