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We already know that the CRM data that is associated with customers gives a lot of insights into their behavior and can be of immense use as a potential input for advertising. Social media platforms like Facebook and Twitter on the other hand, provide the required audiences for the advertising. Active Audiences from Salesforce seem to be the ideal connecting factor between these two, to help use customer data in the most effective manner.
Let’s see how Salesforce plans to help businesses achieve better results from their advertising
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