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Niche markets and the evolution of the cloud

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Cloud solutions have steadily gained traction with their services like storage, network, email and office productivity to the extent that almost 70% of the organizations are exploring or using the cloud service solutions. The cloud business which is expected to touch $118 billion this year is dominated by three main kinds of services: Software-as-a-service (Saas), Platform-as-a-service (Paas) and Infrastructure-as-a-service (Iaas).

Big firms like the Amazon Web Services (AWS), Microsoft Azure, and Google have been the major players of the cloud market that has largely been horizontal in nature. A need for industry specific or vertical services especially in niche sectors like healthcare, manufacturing, insurance, finance, etc. is leading to smaller players making waves in the cloud market.
Read more to find the advantages that vertical services bring to the market?

http://suyati.com/niche-market-evolution-of-cloud-technology/

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Niche markets and the evolution of the cloud

  1. 1. Niche markets and the evolution of the Cloud
  2. 2. The Evolution of Cloud 70% of the organizations are exploring or using the cloud service solutions The cloud business is expected to touch $118 billion this year Cloud is dominated by three main kinds of services: Software-as- a-service (Saas), Platform-as-a-service (Paas) and Infrastructure- as-a-service (Iaas).
  3. 3. Moving from Horizontal to Vertical Cloud Horizontal cloud architecture is a generic architecture which can be commonly used all types of businesses. Vertical cloud architecture is designed to meet specific requirements of particular types of businesses. A need for industry specific or vertical services especially in niche sectors is leading to smaller players making waves in the cloud market.
  4. 4. “The cloud is evolving to make space for smaller players who can build, run and integrate their products and services to meet industry specific requirements”. Scott Swartz, Founder, MetraTech What do Experts Say?
  5. 5. Advantages of Vertical Cloud  More Value  Lower CAS  Larger Market Share  Layers of Value Additional Revenue
  6. 6. More Value There is a growing need for value-added IaaS that can cater to a specific domain of expertise since their area of focus is drastically brought down and they are able to pack in more value that is also industry specific Lower CAS With a specific targeted audience, your potential targets are reduced significantly and you are able to reach your customers faster bringing down your Customer Acquisition Costs (CAS).
  7. 7. With a vertical level, the penetration is far greater and depending upon the player and the industry, one can achieve up to 40% of the market share within five years. Larger Market Share Additional Revenue There is a huge potential to earn additional revenue through newer models like referrals-as-a-service (Raas) by identifying potential targets, referring products or services to them and earning a commission when the potential gets converted to sales.
  8. 8. Vertical cloud architecture helps a company to add further value to its packages by layering it with functional solutions. Layers of Value For example: Guidewire adds further value to its package of underwriting, billing and claims, policy management etc. by layering it with functional solutions of business intelligence, data management, and mobile solutions.
  9. 9. Risks associated with Vertical Cloud Higher price of installation Being swallowed by bigger fish Security issues and risks of lock-in
  10. 10. The final verdict No innovation is risk-free or without significant hurdles and therefore the challenges posed by vertical cloud solution comes as no surprise. It’s a noteworthy turn in the journey of the cloud market as businesses are beginning to discover the benefits of customized services as opposed to the generic, all- encompassing ones.
  11. 11. That’s not all, feel free to share this information For any queries on Cloud Computing
  12. 12. Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.

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