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The biggest challenge for an ecommerce company
is to convert the visitors into buyers
So what does a company do for these conversions?
The easiest way is to carry out A/B Testing
What is A/B Testing?
Also known as split testing and bucket
testing, A/B testing is the procedure of
contrasting two versi...
Here are 10 ways in which you
can increase the conversion rate
of your visitors into buyers
through A/B testing
How do we ...
1. Visual Resources of Products
Each product of an enterprise can
be showcased in a variety of ways:
a demo video, 10-seco...
2. Ranking/Award Positions
 Divide 40% of your products into the following heads: those
which have received high conversi...
• Many of the websites which undergo A/B testing miss
out on this significant element
• Simple changes like changing the d...
4. Right Column-Left Column Shift
Move your left column
towards the right and vice
versa to check the ways in
which it aff...
5. Display the Shipping Locations
Many of the websites which have
capacity to ship products to
multiple nations end up not...
6. Real-time Support
 Forrester recently mentioned in their report “Making
Proactive Chat Work” that over 40% of the onli...
7. Set Up Buyer-Incentives
Catalyze your visitors into the buying
mode by setting up incentives which
generate urgency: au...
 Make videos of products which provide a holistic view
 For instance, while choosing flip cover for a phone,
your client...
9. Guarantee-For-Product Text
 In case you do not wish to lash out for security seals,
mention the security you provide t...
10. Post-Buy Social Networking
Once your customer has bought the
product, give them a chance to
share their experiences th...
Other Slideshare Decks You Might Like
That’s not all, feel free to share this information
For any queries on CRM Solutions
Suyati provides marketing technology and integration services for companies
that wish to combine the best of breed solutio...
eCommerce- How to Turn Visitors into Buyers
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eCommerce- How to Turn Visitors into Buyers

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One of the greatest challenges in an ecommerce business is to convert the visitors into buyers. Let us find out how to tackle this challenge.

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eCommerce- How to Turn Visitors into Buyers

  1. 1. The biggest challenge for an ecommerce company is to convert the visitors into buyers
  2. 2. So what does a company do for these conversions?
  3. 3. The easiest way is to carry out A/B Testing
  4. 4. What is A/B Testing? Also known as split testing and bucket testing, A/B testing is the procedure of contrasting two versions of a web page or an app to ascertain their performance levels and decide the optimum one.
  5. 5. Here are 10 ways in which you can increase the conversion rate of your visitors into buyers through A/B testing How do we implement A/B Testing?
  6. 6. 1. Visual Resources of Products Each product of an enterprise can be showcased in a variety of ways: a demo video, 10-second what- does-this-do clip, models’ endorsing the item or an audio clipping on the product.
  7. 7. 2. Ranking/Award Positions  Divide 40% of your products into the following heads: those which have received high conversion rates and those which have received low conversion rates in the past 12 months  Each of these should come with badges or ratings from customer review sites like: Choice, Trust Pilot, Test Freaks, Which? and Consumer Reports  Choose which of these sites has the ideal amount of reviews and showcase them
  8. 8. • Many of the websites which undergo A/B testing miss out on this significant element • Simple changes like changing the drop-down menu into a grid/list view of all the products could visually stimulate the customers towards desired items 3. Search Box and Drop-Down Menu
  9. 9. 4. Right Column-Left Column Shift Move your left column towards the right and vice versa to check the ways in which it affects your customers’ perception
  10. 10. 5. Display the Shipping Locations Many of the websites which have capacity to ship products to multiple nations end up not displaying the information
  11. 11. 6. Real-time Support  Forrester recently mentioned in their report “Making Proactive Chat Work” that over 40% of the online clients prefer to get support from a live person than electronically generates reports  Narrow down two types of support you can offer to your customers: live assistance and mail correspondence/Skype chat
  12. 12. 7. Set Up Buyer-Incentives Catalyze your visitors into the buying mode by setting up incentives which generate urgency: auctions, sale (with targeted end-times), Buy-One-Get- One-Free, Two-Days-Of-Madness Sales and others
  13. 13.  Make videos of products which provide a holistic view  For instance, while choosing flip cover for a phone, your client might want to zoom in and flip through its design 8. Virtual Tour of Products
  14. 14. 9. Guarantee-For-Product Text  In case you do not wish to lash out for security seals, mention the security you provide through guarantee- your-safety text  This must be coupled with intuitive interface and an overall trustworthy virtual behavior
  15. 15. 10. Post-Buy Social Networking Once your customer has bought the product, give them a chance to share their experiences through social media platforms: Twitter, Instagram, Pinterest, Mail or Facebook.
  16. 16. Other Slideshare Decks You Might Like
  17. 17. That’s not all, feel free to share this information
  18. 18. For any queries on CRM Solutions
  19. 19. Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.

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