1. Big Data or Meaningful Data
Why you should emphasize on the latter?

2. o It is not the sheer size of data that matters but what
decision makers are capable of achieving with the
quality information.
o Big Data might be called the King of IT at present time.
o Let us try and find out what meaningful data is really
like.
What makes Big Data important?

3. Big Data in Business
Companies can use big data to track buying behaviour
Big data can show sales frequencies
Helps to design tailored campaigns
Big data indicates consumer preferences

4. Big Data might result in failure too
o Big Data has failed a good number of times as well and
sometimes miserably.
o For example, Google Flu Trends which the search giant marketed
as a flu prediction system failed miserably in its predictions and
at times overshot its forecasts by as much as 50% leading to
Google being subject to a PR assault by users.

5. Precautions while using Big Data
Proper combination and sorting of data
Handle the data with care
Have proper quality check
Rely on competent service providers

6. o Even now, several business leaders, in fact almost 62% of
respondents in a survey have favored their own gut instincts
over observations made by big data tools for decision making.
o Proper selection of service provider can immensely guarantee
the success of implementing big data.
What should the companies do?

7. That’s not all, feel free to share this information
For any queries on Big Data Solutions

8. Suyati provides marketing technology and integration services for companies
that wish to combine the best of breed solutions and create a unified
approach to customer acquisition. This unified digital marketing approach
requires system integration between various CMS and CRM platforms, and a
slew of eCommerce, Marketing Automation, Social Media Listening, email
and social marketing, and customer service systems. Our specialized
knowledge in Salesforce, open source and .Net based systems enables us to
build effective custom integrated solutions for our clients.