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10 E-Commerce Email Marketing Tips to Drive Product Sales


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Despite many years of predictions that email marketing would be replaced or fade away,it remains one of the most effective ways of reaching prospective and existing customers.

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10 E-Commerce Email Marketing Tips to Drive Product Sales

  1. 1. Social media is playing a big role in today’s ecommerce industry
  2. 2. But Email marketing too hasn’t lost its touch in prospect and client engagement
  3. 3. Recent Statistics i.e.,40timesmorecustomersthanFacebookandTwittercombined 3 x Emails prompt purchases Social media
  4. 4. AccordingtoastudybyCustorain2013,withinaperiodof4yearscustomer acquisitionviaemailquadrupled More Statistics Cost- per-click (10%)Organic Search (16%) Email Marketing ~ (7%)
  5. 5. 10 Tips To Drive Product Sales In Ecommerce Email Marketing
  6. 6. Incentivize buyers to review your product 1  Argos found that products with reviews had a 10% higher conversion rate compared to the products without reviews  Incentivizing via email can be best done using an automated personalized email that schedules the mail within a few days after the product is received.
  7. 7. A/B Testing for click-through rates 2  A/B testing in email marketing is testing two or more versions of the same email to determine the one with highest conversion rate or engagement  In ecommerce, experimenting with different upsells and cross-sells in the transactional emails provide scope for A/B testing
  8. 8. Set-up Cart Abandonment Emails 3  Setting up cart and checkout abandonment is greatly helpful in conversion rate optimization  Ecommerce sites can make use of automation software that lets them know how many people abandoned their cart
  9. 9. Reward the most loyal customers 4  Applying the 80/20 principle, a large proportion of revenue is usually attained through a small number of faithful customers  Rewarding them with gift cards and similar incentives can pay off
  10. 10. Reactivate your dormant customers 5  Segmenting your customers by loyalty and targeting each group with a campaign that suits their level of activeness can enhance the active customer base as well as the revenue of the company
  11. 11. Create and Maintain a Newsletter Calendar 6  Maintaining a newsletter calendar can help you to know in advance about the upcoming events and special occasions so that you have time to work on campaigns and stay ahead in market competition
  12. 12. Free Store Credit Surprises 7  Offering free store credit that lasts only about 24 hours or so to the customers can create a loss aversion scenario that will act as a powerful motivator forcing them to make purchases
  13. 13. Experiment on Your Transactional Email 8  Use transactional email as an opportunity to engage customers through techniques like upselling
  14. 14. Targeting Birthdays and Anniversaries 9  You can target your customers at a personal level by setting up milestone campaigns for birthdays and anniversaries that are important to them
  15. 15. Taking Email Marketing Beyond the Inbox 10  Email marketing offers numerous possibilities and combining email marketing campaigns with social marketing can be a good start
  16. 16. That’s not all, feel free to share this information
  17. 17. For any queries on Email marketing
  18. 18. Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.