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Nástroje a metódy
Na dlhodobý rozvoj herných
produktov
12. 11. 2015, WUD SLOVAKIA 2015
SEAPORT	
  
5 years old and still running

20+ million players
Over 250 updates
Facebook, iOS, Android, Web
SEAPORT	
  
Analytics & Community Management
TRAINSTATION	
  
TRAINSTATION	
  
TRAINSTATION	
  
MOBILE UI!
TRAINSTATION	
  
Tap	
  areas:	
  iPhone5	
  vs	
  Trainsta8on	
  
1136px	
  x	
  640px	
  @326PPI	
  
Tap	
  areas:	
  iPhone5	
  vs	
  Trainsta8on	
  vs	
  other	
  games	
  
1136px	
  x	
  640px	
  @326PPI	
  
1mm=12,4px	
  @	
  326PPI	
  
Font	
  size	
  readability	
  for	
  iPhone5	
  
1136px	
  x	
  640px	
  @326PPI	
  
Font	
  size	
  readability	
  for	
  iPhone5	
  
1136px	
  x	
  640px	
  @326PPI	
  
3 months later…!
TRAINSTATION	
  
And tons of reading!
Wireframing & prototyping!
Balsamiq, proto.io, Photoshop, Paper&Pen…
SEAPORT
SEAPORT	
  
Already 2 days old!

RELEASED: 10.11.2015
PRERELEASE!
Hello	
  everyone,	
  my	
  thoughts	
  about	
  the	
  game	
  so	
  far.	
  
Last	
  week	
  I	
  didn't	
  really	
  pl...
TOOLS SUMMARY
Research & testing!
Wireframing & prototyping!
Analytics!
Verifyapp, Silverback, Player Research…
A/B testing, event track...
Approach/Motto:



“Smarter everyday”
Sources used for TrainStation research:!
www.uxmatters.com - tons of reading
www.nngroup.com - tons of reading
www.cabotso...
Martin Jurášek

mjurasek@pixelfederation.com
www.linkedin.com/in/jurasekmartin
Contact!
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek
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WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek

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WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek

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WUD Slovakia 2015: Nástroje a metódy na dlhodobý rozvoj herných produktov / Mgr. Martin Jurášek

  1. 1. Nástroje a metódy Na dlhodobý rozvoj herných produktov 12. 11. 2015, WUD SLOVAKIA 2015
  2. 2. SEAPORT   5 years old and still running
 20+ million players Over 250 updates Facebook, iOS, Android, Web
  3. 3. SEAPORT   Analytics & Community Management
  4. 4. TRAINSTATION  
  5. 5. TRAINSTATION  
  6. 6. TRAINSTATION  
  7. 7. MOBILE UI!
  8. 8. TRAINSTATION  
  9. 9. Tap  areas:  iPhone5  vs  Trainsta8on   1136px  x  640px  @326PPI  
  10. 10. Tap  areas:  iPhone5  vs  Trainsta8on  vs  other  games   1136px  x  640px  @326PPI  
  11. 11. 1mm=12,4px  @  326PPI  
  12. 12. Font  size  readability  for  iPhone5   1136px  x  640px  @326PPI  
  13. 13. Font  size  readability  for  iPhone5   1136px  x  640px  @326PPI  
  14. 14. 3 months later…!
  15. 15. TRAINSTATION  
  16. 16. And tons of reading! Wireframing & prototyping! Balsamiq, proto.io, Photoshop, Paper&Pen…
  17. 17. SEAPORT
  18. 18. SEAPORT   Already 2 days old!
 RELEASED: 10.11.2015
  19. 19. PRERELEASE!
  20. 20. Hello  everyone,  my  thoughts  about  the  game  so  far.   Last  week  I  didn't  really  play  much  because  it  was  honestly  a  bit  boring.  ATer  mondays  update  it  became  more  interes8ng.  I   played  every  day  a  few  hours  and  I'm  at  level  17  now.  At  first  you  can  play  constantly,  but  aTer  a  few  levels  the  wai8ng   8mes  are  a  bit  long  in  my  opinion.  It's  like  I'm  staring  at  the  game  thinking:  what  can  I  do  now  when  wai8ng  for  my  ships  to   return,  wai8ng  for  the  sawmill  (17  minutes  I  think?)  to  produce  wood,  wai8ng  for  my  fishers  (10  minutes)..  I'm  playing  TS   much  too  so  that  keeps  me  busy  while  wai8ng,  but  new  players  that  don't  play  TS  will  maybe  get  bored  fast.  But  maybe   that's  just  the  way  a  game  like  this  is  -­‐  wai8ng  8mes.  Also  I  realise  the  game  is  just  in  it's  trial  right  now,  so  I'll  have  to  take   the  wai8ng  8mes  for  granted.  -­‐  I'm  sure  it  will  get  be]er  with  every  update.   A  few  things  that  maybe  have  been  said  before  by  other  people,  but  I  felt  like  I  wanted  to  say:   -­‐Graphics  could  be  be]er.  I'm  not  saying  it's  bad,  but  some  things  looks  a  bit  'cheap'  (don't  know  what  other  word  I  could   use  to  explain  that..sorry)  right  now.     -­‐XP  gain  should  be  be]er  balanced.  For  example:  For  upgrading  my  workshop  to  level  6  I  have  to  spend  1500  gold,  1400   wood  and  270  stone.  For  upgrading  my  House  to  level  4  I  have  to  spend  700  gold,  800  wood  and  200  stone.  For  both   upgrades  I  receive  300  XP,  but  have  to  spend  much  more  materials  on  the  workshop  than  on  the  House.   -­‐A  cancel  bu]on  (2-­‐5  minutes)  on  sending  ships  should  be  great.     -­‐A  warning  when  you  are  about  to  spend  gems.  One  click  too  fast  and  your  gems  are  gone.   -­‐In  a  further  state  of  the  game,  when  we  have  maybe  20  or  more  ships,  a  overview  screen  like  the  Local/IT/Depot  slots  on   TS,  just  to  see  what  ships  I've  all  got,  would  be  great.  Also  being  able  to  see  how  long  it  takes  for  the  ship  to  come  back  will   be  good.   -­‐Last  week  fishing  was  too  hard  -­‐  it's  too  easy  now.  I  have  28.000  fish  now,  with  not  that  much  playhours.  I'm  sure  if  I  spend   a  lot  of  hours  I  will  get  100.000  fish  with  no  problem.  Maybe  rebalance  that  again.   -­‐The  rainforest  is  great  for  overnight  sending.  Send  your  boats  away  for  8  hours,  and  gain  a  lot  of  wood  when  waking  up.   One  bug  I've  experienced:  At  the  bo]em  leT  side  of  the  screen,  the  bu]on  above  the  buildings  bu]on,  I  keep  seeing  a  red   "1"  at  the  ships  bu]on,  but  I  don't  have  any  (new)  ships  to  buy.   Overall  I'm  enthusiast  about  this  game.  I  realise  it's  just  the  second  week  we're  playing,  so  I  think  we  can  expect  more   extensions  with  8me.  I'm  sure  I  will  keep  playing!  smile  emo8con   This  is  my  first  8me  that  I'm  tes8ng  a  game,  so  I'm  a  bit  unsure  what  I  go]a  say  about  the  game.  But  I've  tried  my  best!  wink   emo8con  smile  emo8con     If  you  have  any  ques8ons,  please  just  ask.  
  21. 21. TOOLS SUMMARY
  22. 22. Research & testing! Wireframing & prototyping! Analytics! Verifyapp, Silverback, Player Research… A/B testing, event tracking, Infinario, Pixel Toolkit (PTK), Kibana… Balsamiq, proto.io, Photoshop, Paper&Pen… Community management! Facebook fan page, facebook group, dedicated forum, friendship
  23. 23. Approach/Motto:
 
 “Smarter everyday”
  24. 24. Sources used for TrainStation research:! www.uxmatters.com - tons of reading www.nngroup.com - tons of reading www.cabotsolutions.com - fancy iPhone resolutions Clash of Clans – hours and hours of gameplay
  25. 25. Martin Jurášek
 mjurasek@pixelfederation.com www.linkedin.com/in/jurasekmartin Contact!

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