These slides were used for my keynote presentation for KU-TU-MU-CU conference on "New Perspectives on Intercultural Communication: Localization and Globalization in English" given at Kasetsart University, Bangkok, on July 30, 2014.
Keynote Presentation for KU-TU-MU-CU 2014 Conference on Intercultural Communication
Assistant Professor Suwichit Chaidaroon, Ph.D.
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Keynote Presentation for KU-TU-MU-CU 2014 Conference on “New Perspectives on
Intercultural Communication:Localization and Globalization in English)
July 30, 2014
• Solution presentation
• Direct-factual appeal
• Threatening resignation
Organizational Culture (Employees)
Tan, Y., Seow, Y. N., Chia, H., Kim, H. J., & Chaidaroon, S. S. (2012) Differences in perceived effectiveness of
upward dissent strategies between employees and managers: Evidence from Singapore. Proceedings for the
Corporate Communication Institute Conference, New York, USA.
H1: Employees will perceive solution
presentation strategy as the most effective
upward dissent strategy
H2: Employees will perceive threatening
resignation strategy as the least effective
upward dissent strategy.
• IndividualismVS Collectivism
• Power Distance
• Uncertainty Avoidance
• Task Orientation vs. Social
• Short-Term Orientation vs.
Hofstede’s Model (geert-hofstede.com)
Knutson,T. J., Komolsevin, R., Chatiketu, P., & Smith,V. R. (2002).
Comparison of Thai and U.S. American willingness to communicate. Journal
of Intercultural Communication Research, 31(1), 3-12.
Knutson,T. J., Komolsevin, R., Chatiketu, P., & Smith,V. R. (2003). A cross-
cultural comparison of Thai and US American rhetorical sensitivity:
Implications for intercultural communication effectiveness. International
Journal of Intercultural Relations, 27, 63-78.
Komin, S. (1990). Culture and work related-values in Thai organization.
International Journal of Psychology, 25, 681-704.
Sriussadaporn-Charoenngam, N., & Jablin, F. M. (1999). An exploratory
study of communication competence in Thai organizations. The Journal of
Business Communication, 36, 382-418.
Suggested Readings from Positivistic
Ethnography In Situ Observation
Chaidaroon, S. S., & Mak, A. K.Y. (2012). Engaging local
stakeholders in CSR efforts: Perspective of MNCs in Asian
developing countries. Paper presented at the Annual
Australian and New Zealand Academy of Management
Conference, Perth, WA.
Chaidaroon, S. S., & Polyorat, K. (2013). CSR and
stakeholder dialogue: A case study of sugar cane
company in Thailand. International Journal of Business
and Social Research, 3(8). 57-65.
CSR & Marketing Communications
Present metaphor Merchant Spoiled kids
Ideal metaphor Clinic (Doctors) Community (Citizens)
Chaidaroon, S. S. (2003). When shyness is not incompetence: A case of Thai
communication competence. Journal of Intercultural Communication Studies,
Philipsen, G. (1992). Speaking culturally: Explorations in Social
Communication. Albany, NY: State University of NewYork Press.
Suggested Readings from Ethnographic
Power Underlying Assumption
A: Can ma?
B: Can leh
Singapore & Singlish
Chaidaroon, S. S., & Mak, A. K. Y. (2013). Cultural perspective on social entrepreneurship: A case study
of social media usage by a community-based cancer treatment center in rural Thailand. In C. Wankel & L.
Pate (Eds.), Social Entrepreneurship as a Catalyst for Social Change (pp. 87-116). Charlotte, NC:
Information Age Publishing.
Nakayama, T. K., & Halualani, R. T. (Eds.) (2010). The handbook of critical
intercultural communication. Malden, MA: Wiley-Blackwell
Suggested Readings for Critical
Positivistic Research Provide basic foundations of
May perpetuate stereotypes
Interpretive Research Is compatible with language
studies given the nature of
In-situ observation may not
be practical in certain
Critical Research Allows researchers to critically
examine unexplored social
issues pertaining to the
broader notion of culture
Requires advanced language
and analytical skills
Summary of Intercultural Communication
Research Paradigms in English Language Studies