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Assistant Professor Suwichit Chaidaroon, Ph.D.
(Facebook, LinkedIn, Slideshare)
Keynote Presentation for KU-TU-MU-CU 2014 ...
The Asian Difference…
Europe (Malta)
Thailand
Outsourced
Survey Quantitative
Cross-Cultural Comparison
Upward Dissent
• Solution presentation
• Direct-factual appeal
• Circumvention
• Threatening resignation
• Repetition
Orga...
H1: Employees will perceive solution
presentation strategy as the most effective
upward dissent strategy
H2: Employees wil...
Results- Employee’s perceived effectiveness of four
different upward dissent strategies
0
1
2
3
4
5
6
7
Solution
Presentat...
0
1
2
3
4
5
6
7
Solution
Presentation
Strategy
Threatening
Resignation
Strategy
Direct-factual
Appeal Strategy
Circumventi...
• IndividualismVS Collectivism
• Power Distance
• Uncertainty Avoidance
• Task Orientation vs. Social
Orientation
• Short-...
Thailand’s Dimensions
ThailandVS China
Knutson,T. J., Komolsevin, R., Chatiketu, P., & Smith,V. R. (2002).
Comparison of Thai and U.S. American willingness to co...
Ethnography In Situ Observation
Speech Community
What does “yes” mean inThai?
Thai “Shyness”
Chaidaroon, S. S., & Mak, A. K.Y. (2012). Engaging local
stakeholders in CSR efforts: Perspective of MNCs in Asian
develop...
Findings
Farmers Company
Present metaphor Merchant Spoiled kids
Ideal metaphor Clinic (Doctors) Community (Citizens)
Dialectical Model of CSR
Chaidaroon, S. S. (2003). When shyness is not incompetence: A case of Thai
communication competence. Journal of Intercultu...
Tensions Negotiation
Power Underlying Assumption
Can
Can
Can ma
Can leh
Singapore & Singlish
A: Can?
B: Can
A: Can ma?
B: Can leh
Singapore & Singlish
Negotiation betweenTraditionalVS
Modern Cultures
Chaidaroon, S. S., & Mak, A. K. Y. (2013). Cultural perspective on social entrepreneurship: A case study
of social media u...
Identifying Prejudice &
Calling for Empathy
The Aunties “มนุษย์ป้ า”
Phenomenon
Redefining the notion of
“culture”
Re-conceptualizing the notion of
identity
Nakayama, T. K., & Halualani, R. T. (Eds.) (2010). The handbook of critical
intercultural communication. Malden, MA: Wiley...
Strengths Challenges
Positivistic Research Provide basic foundations of
cross-cultural differences
May perpetuate stereoty...
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Keynote Presentation for KU-TU-MU-CU 2014 Conference on Intercultural Communication

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These slides were used for my keynote presentation for KU-TU-MU-CU conference on "New Perspectives on Intercultural Communication: Localization and Globalization in English" given at Kasetsart University, Bangkok, on July 30, 2014.

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Keynote Presentation for KU-TU-MU-CU 2014 Conference on Intercultural Communication

  1. 1. Assistant Professor Suwichit Chaidaroon, Ph.D. (Facebook, LinkedIn, Slideshare) Keynote Presentation for KU-TU-MU-CU 2014 Conference on “New Perspectives on Intercultural Communication:Localization and Globalization in English) July 30, 2014
  2. 2. The Asian Difference… Europe (Malta) Thailand
  3. 3. Outsourced
  4. 4. Survey Quantitative Cross-Cultural Comparison
  5. 5. Upward Dissent • Solution presentation • Direct-factual appeal • Circumvention • Threatening resignation • Repetition Organizational Culture (Employees) Tan, Y., Seow, Y. N., Chia, H., Kim, H. J., & Chaidaroon, S. S. (2012) Differences in perceived effectiveness of upward dissent strategies between employees and managers: Evidence from Singapore. Proceedings for the Corporate Communication Institute Conference, New York, USA.
  6. 6. H1: Employees will perceive solution presentation strategy as the most effective upward dissent strategy H2: Employees will perceive threatening resignation strategy as the least effective upward dissent strategy. Hypotheses
  7. 7. Results- Employee’s perceived effectiveness of four different upward dissent strategies 0 1 2 3 4 5 6 7 Solution Presentation Strategy Threatening Resignation Strategy Direct-factual Appeal Strategy Circumvention Strategy Scenario 1 Scenario 2 Scenario 3 5.17 4.36 5.74 4.25
  8. 8. 0 1 2 3 4 5 6 7 Solution Presentation Strategy Threatening Resignation Strategy Direct-factual Appeal Strategy Circumvention Strategy Scenario 1 Scenario 2 Scenario 3 Results- Manager’s perceived effectiveness of four different upward dissent strategies 3.54 3.49 3.51 3.30 2.61
  9. 9. • IndividualismVS Collectivism • Power Distance • Uncertainty Avoidance • Task Orientation vs. Social Orientation • Short-Term Orientation vs. Long-Term Orientation Hofstede’s Model (geert-hofstede.com)
  10. 10. Thailand’s Dimensions
  11. 11. ThailandVS China
  12. 12. Knutson,T. J., Komolsevin, R., Chatiketu, P., & Smith,V. R. (2002). Comparison of Thai and U.S. American willingness to communicate. Journal of Intercultural Communication Research, 31(1), 3-12. Knutson,T. J., Komolsevin, R., Chatiketu, P., & Smith,V. R. (2003). A cross- cultural comparison of Thai and US American rhetorical sensitivity: Implications for intercultural communication effectiveness. International Journal of Intercultural Relations, 27, 63-78. Komin, S. (1990). Culture and work related-values in Thai organization. International Journal of Psychology, 25, 681-704. Sriussadaporn-Charoenngam, N., & Jablin, F. M. (1999). An exploratory study of communication competence in Thai organizations. The Journal of Business Communication, 36, 382-418. Suggested Readings from Positivistic Paradigm
  13. 13. Ethnography In Situ Observation Speech Community
  14. 14. What does “yes” mean inThai?
  15. 15. Thai “Shyness”
  16. 16. Chaidaroon, S. S., & Mak, A. K.Y. (2012). Engaging local stakeholders in CSR efforts: Perspective of MNCs in Asian developing countries. Paper presented at the Annual Australian and New Zealand Academy of Management Conference, Perth, WA. Chaidaroon, S. S., & Polyorat, K. (2013). CSR and stakeholder dialogue: A case study of sugar cane company in Thailand. International Journal of Business and Social Research, 3(8). 57-65. CSR & Marketing Communications
  17. 17. Findings Farmers Company Present metaphor Merchant Spoiled kids Ideal metaphor Clinic (Doctors) Community (Citizens)
  18. 18. Dialectical Model of CSR
  19. 19. Chaidaroon, S. S. (2003). When shyness is not incompetence: A case of Thai communication competence. Journal of Intercultural Communication Studies, 12(4), 195-208. Philipsen, G. (1992). Speaking culturally: Explorations in Social Communication. Albany, NY: State University of NewYork Press. Suggested Readings from Ethnographic Approach
  20. 20. Tensions Negotiation Power Underlying Assumption
  21. 21. Can Can Can ma Can leh Singapore & Singlish
  22. 22. A: Can? B: Can A: Can ma? B: Can leh Singapore & Singlish
  23. 23. Negotiation betweenTraditionalVS Modern Cultures
  24. 24. Chaidaroon, S. S., & Mak, A. K. Y. (2013). Cultural perspective on social entrepreneurship: A case study of social media usage by a community-based cancer treatment center in rural Thailand. In C. Wankel & L. Pate (Eds.), Social Entrepreneurship as a Catalyst for Social Change (pp. 87-116). Charlotte, NC: Information Age Publishing.
  25. 25. Identifying Prejudice & Calling for Empathy
  26. 26. The Aunties “มนุษย์ป้ า” Phenomenon Redefining the notion of “culture”
  27. 27. Re-conceptualizing the notion of identity
  28. 28. Nakayama, T. K., & Halualani, R. T. (Eds.) (2010). The handbook of critical intercultural communication. Malden, MA: Wiley-Blackwell Suggested Readings for Critical Approach
  29. 29. Strengths Challenges Positivistic Research Provide basic foundations of cross-cultural differences May perpetuate stereotypes Interpretive Research Is compatible with language studies given the nature of methodology In-situ observation may not be practical in certain circumstances Critical Research Allows researchers to critically examine unexplored social issues pertaining to the broader notion of culture Requires advanced language and analytical skills Summary of Intercultural Communication Research Paradigms in English Language Studies

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