Social Media for SMEs

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Slide deck for the presentation I gave to the Actinic user conference, 14 Oct 09.

Published in: Business, Technology, Design
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Social Media for SMEs

  1. 1. Social Media for SMEs Suw Charman-Anderson Social Technologist 1
  2. 2. Your daily social media routine • Routine is the key to success • Check your RSS daily • Schedule time • Use tools that make it easier – Ecto/MarsEdit for blogging – desktop and mobile clients for Twitter 12
  3. 3. Case study: eSpares • Household appliance spare parts • Started in 2004, 60 staff, London-based • Original website was basic catalogue • Moving towards more social experience for customers – Reviews – Videos – Twitter 13
  4. 4. With thanks to ★ http://www.flickr.com/photos/caseywest/346329776/ ★ http://www.flickr.com/photos/12148520@N00/360505392/ ★ http://www.flickr.com/photos/observers_pov/158778047/ ★ http://www.flickr.com/photos/mshades/559652022/ ★ http://www.flickr.com/photos/mandj98/273301364/ ★ http://www.flickr.com/photos/mrbeany/2942020519/ ★ http://www.flickr.com/photos/cyberslayer/952121271/ 22
  5. 5. Suw Charman-Anderson social technologist suw.charman@gmail.com charman-anderson.com twitter.com/suw +44 (0)7809 718877 23

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