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Blindly adopting technology to increase the speed of delivery of existing marketing stories - stories that are misaligned with the new buyer reality -has left brands invisible.
In the face of rapidly changing market needs and evolving customer demands, marketing teams must embrace a lean, agile and flexible model for executing marketing ops. - Marketing-as-a-Service (MaaS): What is it and Why do SMBs need it?
This has fueled the rise of Marketing-as-a-Service (MaaS). MaaS has emerged as a concept that fills in the gaps for businesses looking for assistance in developing marketing strategies, campaign creation, and execution. Choosing the right MaaS solution for your business is key to stretching your marketing dollar and the success of your marketing ops.
Here are 7 key considerations before engaging a MaaS firm
What talent and skill sets do you already have in place? How can they complement the MaaS firm’s efforts?
What current processes will the MaaS firm need to work with, and what best practices or new processes are you expecting the MaaS firm to introduce?
What is that firm’s history with implementing new and/or re-engineering existing processes?
What technology is the MaaS firm going to need to be able to use? Do they have certifications to prove they have some level of partnership with that technology platform?
What data will they need to access across your organization? What governance and control will you need to retain?
What is their track record of success using different marketing technology platforms? How do they measure success?
Do they have a plan to transfer knowledge and expertise to your team or are you signing up for a permanently outsourced relationship?
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