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Doing keyword research for your online store

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When it comes to searching on Google, it is important that your ecommerce store ranks on the first page.

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Doing keyword research for your online store

  1. 1. Doing Keyword Research For Your Online Store
  2. 2. When it comes to searching on Google, it is important that your ecommerce store ranks on the first page. But in order to do that, you have to use the most relevant set of keywords to help your customers find your faster. But before you get started, you should consider brainstorming about which keywords would be suitable for your ecommerce store. Creating a strategy can improve your online store’s search engine ranking. Be sure to use terms that are related to the products that you sell. If successful, you can attract a good chunk of online traffic for your website. Given here are some of the best ways for you to conduct keyword research for your online store:
  3. 3. General Terms For Keyword Research Keyword Keywords are what countless users from around the world type into search engines. Keywords help explain what your company is about as well as the products and services that you provide. It is crucial that your customers use the most relevant keywords that relate to your online store.
  4. 4. Search Volume Search volume is basically the number of searches that are displayed for any keyword for period of time. It is wise to choose the keyword with the highest volume of searches as it tends to lead to more traffic and conversions for your website. Long-Tail Keyword Long-tail keywords are different than regular keywords because they consist of at least or three keyword phrases that are specific to what you are selling. An example of this kind of keyword could be “leg pads for cricket”. Therefore, it is better to concentrate on those customers who are searching for a specific product and who have done their research on that product.
  5. 5. Competition Keyword competition may be the most crucial part of keyword research. competition will determine the rank of a specific keyword for your website’s content, which depends on how popular that search term is or the industry to it. It would be wise to select keywords that have high search volumes and less competition, but those kinds of keywords are hard to find. Utilize A Keyword Planner Tool If you want to know which keywords to use that have high search volumes, you need to have a keyword planner tool. This tool is available with Google and it can help you discover what users are looking such as new concepts and terminologies. It has an option that enables you to make a list of similar that you can then split into different categories on your online store.
  6. 6. Don’t panic if the keyword planner lists hundreds of words when searching for queries related to what your customers are looking for. Instead, just make a list of similar search terms to make your keyword planning smoother. For example, if you have a category of personal computers for your store, you can have the following sub-categories:  Monitors  Keyboards  Mouses  CPUs  Graphic Cards For each sub-category listed, you can make a list that contains a certain set of keywords to that sub-category. Let’s take the sub-category of CPUs. You can use keywords such as cpus, fastest cpus, budget cpus and more. Be advised that this part does require plenty of time, but in the end, the results will be worth it as your online store will get a higher search engine ranking.
  7. 7. Conclusion You may have your work cut out for you with the steps mentioned above, but rest assured, all of your effort will pay off when your online store’s ranking goes up. This means more traffic, which means more customers and thus increased sales. Let me hear your thoughts down in the comments below about whether this article was helpful to you or not. For more, you can visit Magento Tutorials.

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