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GROWING OREGON
ENTREPRENEURS
The Rural Entrepreneurship Development Initiative
aka REDI
Imagine...
…that every entrepreneur has access to high-quality resources, tools,
mentoring, and capital to launch, grow, and scale a viable business,
no matter where they live or who they are.
So, what stands in the way
of reaching this goal?
Inefficientnetwork
Invisible services
Insufficientresources
Unequal access system
Current Barriers, which REDI overcomes…
From the entrepreneur’s perspective.
“It’s all well and good to
have programs and local
advisors, but if I can’t
find them, they’re not
helpful to me.”
—Veronica Johnson,
Entrepreneur,
Baker City
Five Criteria for Success
# 1 - Connectexisting dots
# 2 - Strengthen Localcapacity andincrease visibility
# 3 - Include all service providers
# 4 - Build in financialsustainability
# 5 - Ensure all stages of business are supported
Three Integrated
Strategies
2 31
Strategies
Make non-local
resources
accessible
Serve all stages of
business from
startup to scale
Gather and make
local resources
visible
2 31
Solutions
Centers for
Entrepreneurship
Connected
Technologies
Program
Continuum
“I have a local, accessible place
where I can find what I need.”
Solution
#1
What would a Center include?
1. Presence (centrally located, physical space)
2. Personality (local identity, name, look and feel)
3. People (staff to manage, deliver, and facilitate programs)
4. Programs (programs created locally and received from elsewhere)
5. Partners (local and state partnerships with key stakeholders)
6. Pathways (formal programs, activities between partners, real links)
7. Pipes (the technology that allows video conferencing in real time)
8. Profit (sustainable sources of income, membership, fees, sponsors)
9. Publicity (local awareness of the center, solid marketing channels)
10. Pride (leadership is proud of it, it works, and delivers as promised)
Welcome!
There is an IP workshop
starting in 10 min in the
conference room.
“I have access to local resources
as well as distant experts.”
Solution
#2
A Program Continuum for Business Development
# 6 Grow
# 5 Prune
# 4 Transplant
# 3 Feed
# 1 Seed
# 2 Weed
Elevate
those
with
potential
Prepare
for $ ask
Business
planning
Am I cut out
for this?
I have an
idea
Now working
on my business
plan
I need
specialized
expertise
SEED WEED FEED TRANSPLANT PRUNE GROW
I’m raising
capital for
growth
I need help
getting ready
to launch
A Program Continuumto Grow Our Own
A Statewide Network
of Centers for
Entrepreneurship
Strengthening our rural communities is a priority
La Grande
Baker City
Klamath Falls
Coos Bay
You might think we’d do it this way…
La Grande
Baker City
Klamath Falls
Coos Bay
Portland
But, Portland-centric resources aren’t the answer
La Grande
Baker City
Klamath Falls
Coos Bay
Portland
Enterprise
Redmond
Cottage Grove
Talent
Roseburg
Milton-Freewater
Hood River
La Grande
Baker City
Klamath Falls
Coos Bay
Dayton
Independence
Bend
Eugene
Corvallis
Portland
Coos, Lower Umpqua
Coquille
Umatilla
Potential Future REDI Communities
Warm Springs
Burns-Paiute
Grand Ronde
...connected to each other via technology
The Outcome for Entrepreneurs:
An Oregon that can grow its own.
I see what I
need and where
to get it.
I’m connected
with providers
and other
entrepreneurs.
I feel valued as an
entrepreneur in
my community.

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Growing Rural Entrepreneurs with Oregon's REDI Initiative

  • 1. GROWING OREGON ENTREPRENEURS The Rural Entrepreneurship Development Initiative aka REDI
  • 2. Imagine... …that every entrepreneur has access to high-quality resources, tools, mentoring, and capital to launch, grow, and scale a viable business, no matter where they live or who they are.
  • 3. So, what stands in the way of reaching this goal?
  • 4. Inefficientnetwork Invisible services Insufficientresources Unequal access system Current Barriers, which REDI overcomes…
  • 5. From the entrepreneur’s perspective. “It’s all well and good to have programs and local advisors, but if I can’t find them, they’re not helpful to me.” —Veronica Johnson, Entrepreneur, Baker City
  • 6. Five Criteria for Success # 1 - Connectexisting dots # 2 - Strengthen Localcapacity andincrease visibility # 3 - Include all service providers # 4 - Build in financialsustainability # 5 - Ensure all stages of business are supported
  • 8. 2 31 Strategies Make non-local resources accessible Serve all stages of business from startup to scale Gather and make local resources visible
  • 10. “I have a local, accessible place where I can find what I need.” Solution #1
  • 11. What would a Center include? 1. Presence (centrally located, physical space) 2. Personality (local identity, name, look and feel) 3. People (staff to manage, deliver, and facilitate programs) 4. Programs (programs created locally and received from elsewhere) 5. Partners (local and state partnerships with key stakeholders) 6. Pathways (formal programs, activities between partners, real links) 7. Pipes (the technology that allows video conferencing in real time) 8. Profit (sustainable sources of income, membership, fees, sponsors) 9. Publicity (local awareness of the center, solid marketing channels) 10. Pride (leadership is proud of it, it works, and delivers as promised)
  • 12. Welcome! There is an IP workshop starting in 10 min in the conference room. “I have access to local resources as well as distant experts.” Solution #2
  • 13. A Program Continuum for Business Development # 6 Grow # 5 Prune # 4 Transplant # 3 Feed # 1 Seed # 2 Weed Elevate those with potential Prepare for $ ask Business planning
  • 14. Am I cut out for this? I have an idea Now working on my business plan I need specialized expertise SEED WEED FEED TRANSPLANT PRUNE GROW I’m raising capital for growth I need help getting ready to launch A Program Continuumto Grow Our Own
  • 15. A Statewide Network of Centers for Entrepreneurship
  • 16. Strengthening our rural communities is a priority La Grande Baker City Klamath Falls Coos Bay
  • 17. You might think we’d do it this way… La Grande Baker City Klamath Falls Coos Bay Portland
  • 18. But, Portland-centric resources aren’t the answer La Grande Baker City Klamath Falls Coos Bay Portland
  • 19. Enterprise Redmond Cottage Grove Talent Roseburg Milton-Freewater Hood River La Grande Baker City Klamath Falls Coos Bay Dayton Independence Bend Eugene Corvallis Portland Coos, Lower Umpqua Coquille Umatilla Potential Future REDI Communities Warm Springs Burns-Paiute Grand Ronde
  • 20. ...connected to each other via technology
  • 21. The Outcome for Entrepreneurs: An Oregon that can grow its own. I see what I need and where to get it. I’m connected with providers and other entrepreneurs. I feel valued as an entrepreneur in my community.