Sustainable University (with LSBU as the case) slideshow


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Slide show on my research proposal on Sustainable University (with LSBU as the key case study) titled 'Sustainable University as a winning brand: An integrated programme of education, communication and research – a case study in LSBU (London South Bank University).'

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Sustainable University (with LSBU as the case) slideshow

  1. 1. Sustainable University as a winning brand: An integrated programme of education, communication and research – a case study in LSBU<br />Asitha I. Jayawardena<br />MSc1, Mphil2, BSc Eng (Hons)3, CAE<br />1 Education for Sustainability, 2 Sustainable buildings, 3 Civil Engineering<br /> <br />,<br /> <br /> <br />An outline proposal for a Research Programme or a PhD Studentship<br /> <br />January 2011<br />
  2. 2. Note:<br />This proposal seeks funding for the implementation of this Sustainable University research study, preferably at a university in the UK. <br />This particular version of the proposal has London South Bank University (LSBU) as the in-depth case study to illustrate how the proposed study will be carried out, building around the sustainability strengths and potential of the in-depth case study university.<br />The preferred time frame is 2 to 4 years<br />
  3. 3. Contents<br />Overview <br /> <br />1 Introduction<br /> <br />2 The problem<br /> <br />3 The research study<br /> <br />4 Planned outputs <br /> <br />5 Potential further developments<br /> <br />6 Concluding remarks<br /> <br />References<br /> <br />Appendix<br />A: Logo of Sustainable University <br />B: Sustainable University One-stop Shop website (sample with LSBU as in-depth case study)<br />C: Profile: Asitha I. Jayawardena<br />
  4. 4. Overview<br />Aim: to develop an integrated programme of education, communication and research for universities striving to grow as Sustainable Universities<br />A qualitative evaluative case study with some action research<br />Comprises four phases<br />Sustainable University model from three leverage standpoints:<br />Organisational performance<br />Knowledge stewardship<br />Community leadership<br />Will generate both primary data and secondary data<br />Presentation of findings focusing:<br />Universities in general: a website and a guidance booklet<br />LSBU: a case-study report, a set of education/communication tools (including a website) and a dissemination workshop<br />Further development potential: a Sustainable University consultancy service<br />Note: Preferred time frame 2 to 4 years<br />
  5. 5. 1 Introduction<br />Sustainable development is becoming increasingly important <br />Education, particularly higher education, has a critical role to play<br />Universities contribute to wider society’s sustainability endeavour positively and negatively<br />Universities can and should play their lead role in sustainability <br />Universities can reap benefits too<br />Sustainability is a grave responsibility and an attractive opportunity for universities<br />How can we make a university a Sustainable University?<br />
  6. 6. 2 The problem<br />The problem: How to make a university a Sustainable University using its existing strengths and potential?<br />Locate university in its social and ecological context:<br />A university is an organisation<br />A university is a knowledge organisation<br />A university is a responsible member in its community<br />So a university is a responsible knowledge organisation operating in a wider community which in turn exists in an environment <br />In its Sustainable University endeavour, it will encounter challenges and opportunities in three domains:<br />Organisation<br />Knowledge<br />Community<br />
  7. 7. The problem (contd...)<br />Challenges and opportunities – ‘Organisation’:<br />Attraction to ‘short-sightedness’ in adverse economic climate for focusing on core functions as sustainability benefits are long-term<br />Winning support and involvement of whole university community<br />Sustainability research and expertise as a way out of financial crisis<br />Sustainability contests for image building (e.g. Green Gown, Green League)<br />Various sustainability benefits: cost savings, rallying all around vision and mission<br />
  8. 8. The problem (contd...)<br />Challenges and opportunities – ‘Knowledge’:<br />Producing sustainability-oriented graduates<br />Students’ motivation on financially-stable employment in adverse economic climate<br />Complex nature of sustainability issues, requiring holistic or interdisciplinary solutions<br />Internal organisation of universities being dependant on discrete areas of expertise<br />Ineffectiveness of teaching sustainability knowledge to generate pro-sustainability behaviour<br />Rising demand for sustainability graduates in response to government's drive for a low carbon economy<br />Emergence of interdisciplinary sustainability research<br />
  9. 9. The problem (contd...)<br />Challenges and opportunities – ‘Community’:<br />Burden of social responsibility to steward sustainability knowledge <br />Maintenance of an ethical balance in research/ consultancy priorities <br />External world’s perception of a university as being relatively neutral, removing barriers to partnerships<br />
  10. 10. 3 Research study<br />Objective: To offer universities a practical outline programme that will guide them in their respective endeavours to develop as Sustainable Universities<br />Research question : How can a university develop into a Sustainable University using its existing sustainability strengths and potential?<br />Methodology: qualitative evaluative case study with some action research element<br />Data generation:<br />Primary (questionnaires and interviews )<br />Secondary (document methods)<br />Research plan: four phases<br />
  11. 11. Phase 1<br />Development of a sustainability definition<br />Phase 2<br />Development of a Sustainable University model<br />Phase 3<br />A case study in LSBU and several auxiliary case studies at other universities<br />Case study in London South Bank University (LSBU)<br /><ul><li>Evaluation of LSBU’s sustainability potential and performance
  12. 12. Development of an integrated pilot Sustainable University programme of education, communication and research
  13. 13. Piloting a selection of its education/communication tools
  14. 14. Development of a Sustainable University Programme for LSBU</li></ul>Auxiliary case studies at other universities<br />Phase 4<br />Development of a Sustainable University Programme (SUP)<br />
  15. 15. Research study (contd...)<br />Development of a Sustainable University model:<br />Three pillars: Organisation, Knowledge and Community<br />In-depth case study in LSBU:<br />Evaluation of sustainability potential and performance of LSBU<br />Development of a pilot Sustainable University programme of education, communication and research, linking LSBU’s big sustainability dots:<br />Centre for Efficient and Renewable Energy in Buildings or CEREB (organisation)<br />Education for Sustainability (EfS) Programme (knowledge)<br />London Regional Centre of Expertise (RCE) on ESD (community) <br />Sustainable Development Group (overall)<br />Piloting a selection of its education/communication tools<br />Development of a Sustainable University Programme for LSBU<br />
  16. 16. Research study (contd...)<br />Development of a Sustainable University Programme:<br />Education<br />Communication<br />Research<br />
  17. 17. Research study (contd...)<br />Sustainable University Programme’s strategy - likely elements:<br />Three pillars: <br />Organisational performance<br />Knowledge stewardship<br />Community engagement<br />Integration of education, communication and research<br />Synthesis of scientific and cultural knowledge<br />Bringing internal and external stakeholders into a positive relationship<br />Participatory engagement in an all-win environment<br />Gradual but continuous improvement<br />
  18. 18. Research study (contd...)<br />Sustainable University Programme – likely elements:<br />Organisation:<br />A Sustainable University Council/Group<br />Efficiency (energy, water, materials, waste, processes)<br />Ecological sustainability (emissions, environmental impact)<br />Sustainable procurement (Fairtrade, sustainable suppliers, local suppliers)<br />Sustainable skills development for staff<br />Sustainable travel and transport (staff and students)<br />Sustainability champions (internal drivers)<br />Knowledge:<br />Embedding sustainability across the higher education curriculum<br />Interdisciplinary course programmes on sustainability (e.g. BSc in Sustainability)<br />Interdisciplinary research on sustainability<br />Sustainability knowledge hub with an academic focus<br />Community:<br />Sustainability brand ambassadors (students and staff)<br />Sustainability knowledge hub with a community focus<br />Community engagement in sustainability-related areas with local community, business, state, civil society, universities<br />
  19. 19. 4 Planned outputs<br />
  20. 20. 5 Potential further developments<br />This study offers in–depth case study university (i.e. LSBU) potential to extend it into a Sustainable University Consultancy service for UK universities either as:<br />A Corporate Social Responsibility (CSR) initiative, or<br />A revenue generation means, or<br />A blend of both<br />Composition of such a consultancy service:<br />Advice <br />Communications <br />
  21. 21. 6 Concluding remarks<br />Sustainability is becoming mainstream in society and universities are facing state funding restrictions<br />In this context, sustainability is a long-term necessity and an attractive opportunity for universities<br />This study will provide universities an integrated Sustainable University (SU) programme of education, communication and research as an initial guide in their respective SU endeavours<br />The study involves an in-depth case study (in LSBU) and auxiliary case studies in several other universities<br />It will be beneficial to universities in general <br />It will be even more beneficial to in-depth case study university (i.e. LSBU), in particular to develop a winning university brand and a Sustainable University consultancy service <br />It will place the in-depth case study university (i.e. LSBU) at the forefront of the fast-growing Sustainable University movement in the UK<br />
  22. 22. App A: Sustainable University logo<br />The meaning of ‘Sustainable University’ logo:<br />Green S is for sustainability in general and ecological sustainability in particular.<br />Blue circle represents Earth – the blue planet. The ‘U’ in the blue circle represents University. <br />Word ‘sustainable’ in ‘cursive’ form reflects flexibility and the adaptability to local needs, priorities, circumstances, etc.<br />The three colours (green, red and blue):<br />Represent ecology, people and economy, respectively<br />Reflect diversity<br />UNIVERSITY in solid blue box is the solid foundation for humankind’s endeavour for sustainability.<br />
  23. 23. App B: Sustainable University One-stop Shop website (sample with LSBU as in-depth case study)<br />Home<br />About <br />News & Blog <br />Sustainability Careers<br /> <br />Sustainable University<br />Sustainability in action <br /> <br />Organisational Performance<br /> <br />Knowledge Stewardship<br /> <br />Community Leadership<br /> <br />Useful Resources<br />Journals, Books, Articles & Reports <br />Websites, Blogs & Social Networking<br />Events & Celebrations<br />Funding & Support<br /><br /> <br />
  24. 24. App C: Profile: AsithaJayawardena<br />Asitha I. Jayawardena<br />MSc, MPhil, BSc Eng (Hons), CAE <br />,<br /> <br />Education and Training<br /> <br />MSc in Education for Sustainability (with Distinction) (07/2009), London South Bank University, UK<br />MPhil in Sustainable Buildings (05/2002), University of Moratuwa, Sri Lanka<br />BSc Eng (Hons) in Civil Engineering (12/1998), University of Moratuwa, Sri Lanka<br />Cambridge Certificate in Advanced English (CAE) (12/1992)<br />
  25. 25. App C: Profile (contd...)<br />Employment and Assignments<br /> <br />Current:<br />Distance Learning Tutor, Education for Sustainability (EfS) MSc programme, LSBU<br />Sustainability Communications Intern:<br />London Environmental Education Forum (LEEF)<br />London RCE on ESD<br />EfS programme, LSBU<br />Blogger/Online communicator: <br />Sustainable University,<br /><br />Sustainable Business Builder,<br /><br />Sustainability Notes, <br /><br /> <br /> Previous: <br />UK:<br />Sustainability Communications Intern, Leisurevest Ltd<br />Guest Editor, <br />Indicator (, e-Journal of EfS programme, LSBU<br />Sri Lanka:<br />Self-study course material writer on Buildings for Sustainable Development, University of Moratuwa<br />Communications Consultant, Holcim (Lanka) Ltd<br />Temporary Lecturer, English Language Teaching Centre, University of Moratuwa, <br />Freelance writer, columnist and poet<br />
  26. 26. App C: Profile (contd...)<br />Achievements and Awards<br /> <br />Research<br /> <br />Seven refereed research publications<br />EOE Pereira Memorial Award (2002) from the Institution of Engineers Sri Lanka (co-author) <br />Structures Exposed, No Maths Of Course! Book produced after a research project on ‘Understanding of Structural Behaviour’ at University of Moratuwa<br /> <br />Sustainability communication/education<br /> <br />Websites:<br /> for London RCE on ESD, UK (design and content)<br /> for Leisurevest Ltd, UK (selected content)<br /> & (design and content) for EfS programme of LSBU<br />, my blog ‘Sustainable Business Builder’<br /> for EfS programme of LSBU: nine articles on sustainability<br />, my blog ‘Sustainability Notes’<br />Newsletters:<br />Sustainable London Learning, PDF newsletter for London RCE<br />LEEFlet, PDF newsletter for London Environmental Education Forum (LEEF)<br />Holcim Lanka News, Holcim Voice and Holcim Fund News (33 issues of 3 print newsletters) and Holcim Fund News (5 issues of a PDF newsletter) for Holcim (Lanka) Ltd<br />PDF booklets:<br />A profit-making sustainable business for a sustainable London for London RCE<br />Buildings for Sustainable Development for University of Moratuwa<br />Articles in the National Press in Sri Lanka: <br />141 articles (80 on sustainability/science/engineering, 61 general/humour) & ‘Mind Mirror’ column (<br />Two special awards from Society of Structural Engineers Sri Lanka for promoting Structural Engineering in the Press<br />Arts and branding<br />Logo and colour scheme for London RCE<br />Online photo stream,<br />98 poems in the Press in Sri Lanka & 7 on<br />First Place at 150th Anniversary Art Exhibition of Royal Collegeand Art Prizes of Year 9 and Year 7 (Sri Lanka)<br />
  27. 27. Thank you.<br /> <br /><br /><br />Asitha I. Jayawardena<br /><br /><br /> <br /> <br />