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Upstart Disruptors Reshaping the FutureBrands¡    Christiaan Maats, Founder, OAT Shoes¡    Chris Lukezic, Director of Co...
Upstart Disruptors Reshaping the FutureBrands¡    Jason Foster, Founder and Chief Reuser, Replenish                Sustai...
The Message Is The BottleBuild Your Brand Values into What Consumer Touch Everyday                                        ...
WARNING   This presentation is full of hope,simple ideas and common sense and       therefore controversial.              ...
The Birth of Modern CPG Focused on Material, Not Utility                                    3
99%DESIGNED FOR THE TRASH                         4
We are stuck in adisposable world                    5
What if we could...   — Develop a more loyal relationship with consumers    by saving them money while delivering a highe...
We can.  It s all aboutwater and waste.                   7	                    7
Many of The Largest ConsumableCategories are Highly Inefficient— Shipping water in trucks, rail and boats = wasted money ...
Shelves Full of Water and PlasticHousehold Cleaning    Oral Care      Beverages (Non-Carbonated) Automotive          Perso...
ContainersSold InNorth America                10	                 10
Where WeWaste486 BillionPounds2010 US MunicipalSolid Waste(before recycling)                Big Opportunity!              ...
Just Fixing The Back End IsNot the Answer                  2010 EPA Municipal Recycling Rates                             ...
Make thisEASYINTEGRATEDCOOL             13
Design for theEXPERIENCE                 14
The Replenish Platform                         15
Innovation forthe nextgeneration ofconsumerproducts                 16
Innovation forthe nextgeneration ofconsumerproducts                 17
Reuse Builds Loyalty                       18
19
Future Generations will ask “You threw that away?”                              20
21
22
BECOME AREUSER           23
For More Information,       Contact:     Jason Foster     415-305-5393jason@myreplenish.com                         24
Upstart Disruptors Reshaping the FutureBrands¡    Christiaan Maats, Founder, OAT Shoes                Sustainable Brands ...
Virgin Collection
Virgin Collection                    7
Virgin Collection                    8
12
13
14
Disruptive...?                 15
16
THANK YOU www.oatshoes.com                    17
Upstart Disruptors Reshaping the Future¡    Danae Ringelmann, Co-Founder, Indiegogo                Sustainable Brands    ...
“Harnessing the Crowd”Danae RingelmannCo-founder, Indiegogo@gogodanae
Crowdfunding is not new…
Crowdfunding is not new…                    Over $100,000 raised               Average contribution: $0.89
Crowdfunding is…Pooling of funds from the people         who are passionate         about an idea         One dollar at a ...
Who…                           Non-profit     Maker        DancerInventor                         Religious org           ...
What is new… Rise of social   Crowdfunding =   networking                  efficient    Adoption of   +        online     ...
How It Works                        Goal1.  Create a    campaign   Pitch                       Perks
How It Works                        Update1.  Create a    campaign2.  Engage    community                Share
How It Works                  Raise $1.  Create a    campaign2.  Engage    community3.  Raise money
How It Works1.  Create a    campaign2.  Engage    community                    Perks3.  Raise money4.  Fulfill perks
Who…individuals            Causes                      $48,806     509            Activist: “Pastor Marion”     raised   f...
… and organizations                      Non-Profits   $758,000                      Foundations                      Gove...
What is Disruptive….                       Non-Profits   Outsourcing                       Foundations                    ...
A little inspiration…
www.indiegogo.comDanae RingelmannCo-founder, Indiegogo@gogodanae
Benefits of crowdfunding $$$                       Marketing Just one                  Market validation                  ...
Benefits of crowdfunding                           Marketing                           Market validation
Benefits of crowdfunding                           Marketing                           Market validation                  ...
Benefits of crowdfunding                           Marketing                           Market validation                  ...
Benefits of crowdfunding                           Marketing                           Market validation                  ...
Benefits of crowdfunding                           Marketing                           Market validation                  ...
Benefits of crowdfundingIndiegogo Dashboard                           Marketing                           Market validatio...
Benefits of crowdfunding                           Marketing                           Market validation                  ...
Anyone, Anything, AnywhereEmmy s Organics    $13,412   63     Makepeace Brothers   $5,810    114    Design Junction      $...
Upstart Disruptors Reshaping the Future
Upstart Disruptors Reshaping the Future
Upstart Disruptors Reshaping the Future
Upstart Disruptors Reshaping the Future
Upstart Disruptors Reshaping the Future
Upstart Disruptors Reshaping the Future
Upstart Disruptors Reshaping the Future
Upstart Disruptors Reshaping the Future
Upstart Disruptors Reshaping the Future
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Upstart Disruptors Reshaping the Future

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The pressing need to shift our global economy to sustainable consumption represent one of the biggest opportunities of our time for disruptive innovation. All over the world, out of the box thinkers are bringing disruptive ideas to market in response. Here are few of our favorites, each of which represents a different disruptive idea that has the potential to dramatically shift the flow of funds in the markets in which they operate.

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Upstart Disruptors Reshaping the Future

  1. 1. Upstart Disruptors Reshaping the FutureBrands¡  Christiaan Maats, Founder, OAT Shoes¡  Chris Lukezic, Director of Communications - EMEA, Airbnb¡  Jason Foster, Founder and Chief Reuser, Replenish¡  Danae Ringelmann, Co-Founder, Indiegogo¡  Diana Verde Nieto, Founder & CEO, Positive Luxury Sustainable Brands London Conference
  2. 2. Upstart Disruptors Reshaping the FutureBrands¡  Jason Foster, Founder and Chief Reuser, Replenish Sustainable Brands London Conference
  3. 3. The Message Is The BottleBuild Your Brand Values into What Consumer Touch Everyday 1
  4. 4. WARNING This presentation is full of hope,simple ideas and common sense and therefore controversial. 2
  5. 5. The Birth of Modern CPG Focused on Material, Not Utility 3
  6. 6. 99%DESIGNED FOR THE TRASH 4
  7. 7. We are stuck in adisposable world 5
  8. 8. What if we could... — Develop a more loyal relationship with consumers by saving them money while delivering a higher quality product? — Reduce bulk and weight in the entire supply chain that lowers costs and increases revenue? — Drive a 90% packaging reduction in plastic, oil and CO2? 6 6
  9. 9. We can. It s all aboutwater and waste. 7 7
  10. 10. Many of The Largest ConsumableCategories are Highly Inefficient— Shipping water in trucks, rail and boats = wasted money for manufacturers, retailers and consumers — Sample categories include: —  Automotive —  Baby —  Beverage (non carbonated) —  Cleaning —  Lawn & Garden —  Personal Care —  Pet Care 8 8
  11. 11. Shelves Full of Water and PlasticHousehold Cleaning Oral Care Beverages (Non-Carbonated) Automotive Personal Care Lawn & Garden 9 9
  12. 12. ContainersSold InNorth America 10 10
  13. 13. Where WeWaste486 BillionPounds2010 US MunicipalSolid Waste(before recycling) Big Opportunity! 11 11
  14. 14. Just Fixing The Back End IsNot the Answer 2010 EPA Municipal Recycling Rates 12 12
  15. 15. Make thisEASYINTEGRATEDCOOL 13
  16. 16. Design for theEXPERIENCE 14
  17. 17. The Replenish Platform 15
  18. 18. Innovation forthe nextgeneration ofconsumerproducts 16
  19. 19. Innovation forthe nextgeneration ofconsumerproducts 17
  20. 20. Reuse Builds Loyalty 18
  21. 21. 19
  22. 22. Future Generations will ask “You threw that away?” 20
  23. 23. 21
  24. 24. 22
  25. 25. BECOME AREUSER 23
  26. 26. For More Information, Contact: Jason Foster 415-305-5393jason@myreplenish.com 24
  27. 27. Upstart Disruptors Reshaping the FutureBrands¡  Christiaan Maats, Founder, OAT Shoes Sustainable Brands London Conference
  28. 28. Virgin Collection
  29. 29. Virgin Collection 7
  30. 30. Virgin Collection 8
  31. 31. 12
  32. 32. 13
  33. 33. 14
  34. 34. Disruptive...? 15
  35. 35. 16
  36. 36. THANK YOU www.oatshoes.com 17
  37. 37. Upstart Disruptors Reshaping the Future¡  Danae Ringelmann, Co-Founder, Indiegogo Sustainable Brands London Conference
  38. 38. “Harnessing the Crowd”Danae RingelmannCo-founder, Indiegogo@gogodanae
  39. 39. Crowdfunding is not new…
  40. 40. Crowdfunding is not new… Over $100,000 raised Average contribution: $0.89
  41. 41. Crowdfunding is…Pooling of funds from the people who are passionate about an idea One dollar at a timeOften in return for a… “Perk” or Token of thanks
  42. 42. Who… Non-profit Maker DancerInventor Religious org Designer Game Developer Entrepreneur Food lover Musician ArtistSmall Business Community Activist Writer Photographer
  43. 43. What is new… Rise of social Crowdfunding = networking efficient Adoption of + online payments accessible + 24/7/365 fun
  44. 44. How It Works Goal1.  Create a campaign Pitch Perks
  45. 45. How It Works Update1.  Create a campaign2.  Engage community Share
  46. 46. How It Works Raise $1.  Create a campaign2.  Engage community3.  Raise money
  47. 47. How It Works1.  Create a campaign2.  Engage community Perks3.  Raise money4.  Fulfill perks
  48. 48. Who…individuals Causes $48,806 509 Activist: “Pastor Marion” raised funders Artists $18,670 141 Causes Film: “Salam Dunk” raised funders$48,806 raised 509 Entrepreneurs $158,685 302 funders Inventor: Jean-Marque raised funders
  49. 49. … and organizations Non-Profits $758,000 Foundations Governments $1,370,461 Brands $358,063 Banks, VCs 200,000 Euros
  50. 50. What is Disruptive…. Non-Profits Outsourcing Foundations Governments Matching Brands Cause Marktng Banks, VCs Incubation
  51. 51. A little inspiration…
  52. 52. www.indiegogo.comDanae RingelmannCo-founder, Indiegogo@gogodanae
  53. 53. Benefits of crowdfunding $$$ Marketing Just one Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Re-market
  54. 54. Benefits of crowdfunding Marketing Market validation
  55. 55. Benefits of crowdfunding Marketing Market validation Spark social conversations
  56. 56. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback
  57. 57. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback Test Pricing
  58. 58. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement
  59. 59. Benefits of crowdfundingIndiegogo Dashboard Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Jan drove 1300 views which resulted in $3,300
  60. 60. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Re-market
  61. 61. Anyone, Anything, AnywhereEmmy s Organics $13,412 63 Makepeace Brothers $5,810 114 Design Junction $2,976 26FOOD RAISED FUNDERS MUSIC RAISED FUNDERS SMALL BUSINESS RAISED FUNDERSImpossibly Funky $4,062 80 New Left Media $21,837 363 Walking Audio Tour $7,281 69MAGAZINE RAISED FUNDERS WEB SERIES RAISED FUNDERS COMMUNITY RAISED FUNDERS

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