Today's Top Disruptive Sustainable Business Ideas - Anya Kamenetz, Fast Company


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Anya Kamenetz of Fast Company discusses what she sees as the most disruptive, innovative, and sustainable business ideas. As a writer, she sees a lot of marketplace and social trends affecting business and quality of life. The four big ideas she elaborates on include 1) Green without "Green" 2) Social Media for Social Change 3) Learner Centered Education 4) Better by Design. The first challenges the notion of compromise that typical green/ethical solutions carry in terms of higher prices, inconvenience, etc. Anya takes a look at alternative energy like biofuels from algae, healthy food, sources, and how the viable path for wider market adoption isn't to push the ethical agenda, but either financial or desirable qualities. The idea of compromise must be shunned. Most people don't want to change their behaviors, so create solutions that fit in well to the mass market. Social media for social change applies enabling creative communications technology and software, used by businesses, nonprofits, government, and volunteers. Education is another industry that is seeing radical change through the opportunity for people to learn on their own terms, path, and needs without a traditional university experience. How can both kids AND adults improve their skills, in fun and effective ways? Lastly, Anya discusses how the diverse design community is conversing and forging new paths on creating products and services for the greater good.

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Today's Top Disruptive Sustainable Business Ideas - Anya Kamenetz, Fast Company

  1. 1. Today's Top Disruptive Sustainable Business Ideas Anya Kamenetz Fast Company Magazine
  2. 2. Today’s Top Disruptive Sustainable Business Ideas: The View from Anya Kamenetz Staff Writer, Fast Company Magazine
  3. 3. Today’s Top Disruptive Sustainable Business Ideas 1) Green without “Green” 2) Social2 = Social Media for Social Change 3) Learner-Centered Education 4) Better by Design
  4. 4. Green without Compromise: Green without “Green” In a post-Copenhagen world, alternative- energy and other sustainable business advocates are facing up to some real inconvenient truths.
  5. 5. Green without Compromise: Green without “Green” “People have to think about living in an unsubsidized world. Consumers are completely unforgiving— they want it to work, be reliable, safe, and affordable.” –Jim Lane, Biofuels Digest
  6. 6. Green without Compromise: Green without “Green” The Case for Green in 2010: Less about: • Policy instruments (cap & trade) or even climate change More about: • Immediate threats— disasters, energy security, peak oil • Price parity right out of the gate • Immediate benefits— healthier, safer, affordable, efficient
  7. 7. Green without Compromise: Green without “Green” Case in Point: Cash for Caulkers, The Food Revolution Revolution Foods + Naked Pizza = Better, Healthier, Fun, Friendly, and oh yeah, the Planet too.
  8. 8. Social2 = Social Media for Social Change Technology (blogs, wikis, social networking, crowdsourcing) used by citizens, agencies, nonprofits, or companies to solve problems in the real world.
  9. 9. Social2 = Social Media for Social Change Haiti Response: CrisisCamp Social mapping— open-source maps collaboratively updated by satellite data used by rescue workers and the World Bank.
  10. 10. Learner-Centered Education: DIY U Distribution of Information: Government as Platform Tim O’Reilly. Gov 2.0 EPA: @Oil_Spill_2010 San Francisco: Open 311 • Deliver services • IAVA: the Veterans’ Administration updated for Facebook and Twitter • Engage the public in decision making
  11. 11. Learner-Centered Education: DIY U School as Platform: LinkedIn, Knewton, Einztein, Straighterline Academic Earth
  12. 12. Learner-Centered Education Pocket Schools for the Mobile Generation
  13. 13. Better by Design Valerie Casey, Designers Accord: Rally the Interactive community to bridge industry and sustainability. Design for the system, not the symptom.
  14. 14. Better by Design “If we’re gaining all this value and traction in the boardroom, design can solve really hard problems.” – Jon Kolko (frog design/Austin Center for Design) Empathy through Ethnography+ Rapid Prototyping