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The Value of Creating Sustainable Lifestyles Goals by Translating SDGs into Consumer-Level Guidance - Devon Douglas Leahy

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Global change agency Futerra and the UN’s 10 YFP Sustainable Lifestyles and Education (SLE) program have launched a joint initiative to help billions of people take individual action on the SDGs. They plan to do that by developing communications and educational tools to engage the global public in the Sustainable Development Goals, and then enabling companies to support ‘sustainable lifestyles’ by focusing consumer engagement efforts on changing behaviors toward addressing the SDGs. Join this session to learn more and figure out how your brand can benefit!

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The Value of Creating Sustainable Lifestyles Goals by Translating SDGs into Consumer-Level Guidance - Devon Douglas Leahy

  1. 1. The Value of Creating Sustainable Lifestyles Goals by Translating SDGs into Consumer-Level Guidance Devon Douglas Leahy VP of Strategy, North America FUTERRA NORTH AMERICA @ecodevo1
  2. 2. Good Life Goals 
 Translating the SDGs into Consumer-Level Guidance Sustainable Brands New Metrics October 30, 2018
  3. 3. Agenda Activity Time Introductions 10 mins The Good Life Goals 30 mins Group Exercise 30 mins Share out and Discussion 15 mins Check-out 5 mins
  4. 4. • Name • Company/Organization • Favorite UN SDG! Introductions
  5. 5. We are an independent, 
 mission-driven, change agency.
 We help businesses unlock 
 the value of sustainability.
  6. 6. Our mission is to make sustainability* so desirable it becomes normal *…by sustainability, we mean brand purpose, social and environmental responsibility, citizenship, meaningful brands and any and all efforts to change
  7. 7. This is how we work
  8. 8. The Good Life Goals
  9. 9. 1. Will this action generate the greatest tangible impact on achievement of the Goal – if the public were to take it up at scale?
  10. 10. 1. Will this action generate the greatest tangible impact on achievement of the Goal – if the public take it up at scale? 2. Will this action be accessible/relevant/affordable to the greatest number of people – for both over and under- consumers?
  11. 11. 1. Will this action generate the greatest tangible impact on achievement of the Goal – if the public take it up at scale? 2. Will this action be accessible/relevant/affordable to the greatest number of people – for both over and under- consumers? 3. Is the action comprehensible to the public - at a secondary education reading level?
  12. 12. Activating the Good Life Goals
  13. 13. Engaging with customers Engaging with staff Product and service innovation Making the SDGs accessible Making sustainable behaviours desirable Create world changing work Increasing awareness of sustainable lifestyle choices Translating the SDGs into action Making the SDGs accessible to individuals Making the SDGs accessible to educators Making the SDGs accessible to learners Advancing the global education 2030 agenda
  14. 14. Group Exercise 1. Get to know your table! 2. Pick a Good Life Goal 3. Brainstorm 4. Share out
  15. 15. https://sdghub.com/goodlifegoals/
  16. 16. WE ARE FUTERRA. ALLOW US TO INTRODUCE OURSELVES…
  17. 17. Copyright © 2017 Futerra Sustainability Communications. All rights reserved. LONDON 8—14 Vine Hill London EC1R 5DX STOCKHOLM Stora Nygatan 45, 1tr 11127 Stockholm Sverige NEW YORK 524 Broadway New York NY 10012 Contact hilary@wearefuterra.com @hilarytam www.wearefuterra.com MEXICO Arbol 45, San Angel Ciudad de México México 01000 Contact devon@wearefuterra.com april@wearefuterra.com www.wearefuterra.com
  18. 18. Appendix
  19. 19. Good Life Goal and ‘Asks’ e.g. Save Water and Defend people’s right to clean water and a toilet Activation Ideas e.g. Use of a product to drive awareness and funds to address clean water issues Measurement e.g. Sales of product during campaign, engagement on social channels • Key internal stakeholders to engage (e.g. Communications, Human Resources, Corporate Philanthropy/Citizenship etc.) • Potential barriers to overcome (e.g. resources, infrastructure) • Success criteria (e.g. program accessibility at scale) • How to measure success/ engagement/ progress (e.g. number of pledges, rate of program uptake) Activating the Good Life Goals Considerations
  20. 20. Engaging with Customers Engaging with Staff Product and Service Innovation
  21. 21. Making the SDGs accessible Making sustainable behaviours desirable Creating world- changing work
  22. 22. Increasing awareness of sustainable lifestyle choices Translating the SDGs into action Making the SDGs accessible to individuals
  23. 23. Making the SDGs accessible to Educators Making the SDGs accessible to Learners Advancing the global education 2030 agenda

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