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The	ROI	of	Investing	in	Social	Impact	Film	
Storytelling
Greg Hemmings, Hemmings House @greghemmings
Jon Robertson, Hemmin...
SOCIAL IMPACT FILMS
THE POSITIVE IMPACTS OF BRANDED
Film Your Action
.tv
@GREGHEMMINGS
@JONROBERTSON315
@HEMMINGSHOUSE
POWER SHIFT.
“We are experiencingthe biggest
cultural shift of our time. The
values that are replacing the
American Dream ...
THE
MILLENNIAL
MARKETPLACE
• New Millennial Marketplace
• Next Gen Sustainability
• Values Table
NEW METRICS 2016
Hemmings House
This session will analyze the kinds of impacts brands can
make when producing or sponsorin...
NEW METRICS 2016
hemmings house
Interestingly, most of them are not using film to tell their own
brand stories. They are r...
SOCIAL IMPACT FILMS
WORKSHOP: CREATE A BRIEF FOR YOUR
Film Your Action
.tv
WHAT DO YOU DO AS A
BRAND?
breakout session
WHAT IS YOUR BRAND
PURPOSE?
breakout session
WHAT STAKEHOLDERS ARE
IMPACTED BY THE ACTIONS OF
YOUR BRAND? (+/-)
breakout session
WHAT EXTERNAL CHALLENGE
DOES YOUR BRAND WANT TO
SOLVE IN THE WORLD?
breakout session
WHAT INTERNAL CHALLENGE
DO YOU WANT TO ADDRESS IN
YOUR COMPANY?
breakout session
EMPLOYEE RETENTION?
TALENT ATTRACTION?
MARKETING / SALES UPLIFT?
CULTURE CHANGE?
LEAD GEN?
COMMUNITY BENEFIT?
SOCIAL LICEN...
WHAT STORIES NEED TO BE TOLD BUT
WITHOUT YOU PROBABLY WON’T BE TOLD?
breakout session
WHAT ARE YOUR COMMUNITY AND MEDIA
PLATFORMS YOU CAN LEVERAGE TO CREATE
MOVEMENT WITH THE STORY YOU ARE
ABOUT TO SHARE AND ...
HOW ARE YOU GOING TO MEASURE THE
IMPACTS YOUR STORIES HAVE?
$ ROI?
BRAND?
COMMUNITY?
ENVIRONMENT?
breakout session
SEE THE STORY.
SHARE THE STORY.
MEASURE THE IMPACT.
MAHALO!
.tv
@GREGHEMMINGS
@JONROBERTSON315
@HEMMINGSHOUSE
The ROI of Investing in Social Impact Film Storytelling
The ROI of Investing in Social Impact Film Storytelling
The ROI of Investing in Social Impact Film Storytelling
The ROI of Investing in Social Impact Film Storytelling
The ROI of Investing in Social Impact Film Storytelling
The ROI of Investing in Social Impact Film Storytelling
The ROI of Investing in Social Impact Film Storytelling
The ROI of Investing in Social Impact Film Storytelling
The ROI of Investing in Social Impact Film Storytelling
The ROI of Investing in Social Impact Film Storytelling
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The ROI of Investing in Social Impact Film Storytelling

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This session will analyze the kinds of ROI that brands can get out of producing or sponsoring films that support positive social change. Brands that have acted on such opportunities are already enjoying newly-earned customer trust, loyalty and ultimately profits by sharing key purpose-centric values using the medium of film. Interestingly, most of them are not using film to tell their own brand stories. They are rather using stories to promote ideas that ultimately inspire positive social and environmental change – or, in other words, stories in which brands are enablers or observers of change, not the center of attention. Investing in films in this manner can position companies as thought leaders, which has been shown to build trust, grow market share and boost overall cultural relevance.

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The ROI of Investing in Social Impact Film Storytelling

  1. 1. The ROI of Investing in Social Impact Film Storytelling Greg Hemmings, Hemmings House @greghemmings Jon Robertson, Hemmings House @HemmingsHouse Be sure to engage in the app: sb16app.com 1) Check into the session by selecting session from the program and selecting 'check in' 2) Pose and 'up-vote' questions to be posed during Q&A: In session description, select 'submit a question'
  2. 2. SOCIAL IMPACT FILMS THE POSITIVE IMPACTS OF BRANDED Film Your Action .tv @GREGHEMMINGS @JONROBERTSON315 @HEMMINGSHOUSE
  3. 3. POWER SHIFT. “We are experiencingthe biggest cultural shift of our time. The values that are replacing the American Dream are forcing a change in the way we measure the impacts on our communities and our planet, and this includes how we market our brands.”
  4. 4. THE MILLENNIAL MARKETPLACE • New Millennial Marketplace • Next Gen Sustainability • Values Table
  5. 5. NEW METRICS 2016 Hemmings House This session will analyze the kinds of impacts brands can make when producing or sponsoring films that support positive social change. Brands that have acted on such opportunities have reported newly-earned customer trust, loyalty and perhaps even profits by sharing key, purpose-centric values using the medium of film.
  6. 6. NEW METRICS 2016 hemmings house Interestingly, most of them are not using film to tell their own brand stories. They are rather using stories to promote ideas that ultimately inspire positive social and environmental change; stories in which brands are enablers or observers of change, not the center of attention. Investing in films in this manner can position companies as thought leaders, which has been shown to build trust, grow market share and boost overall cultural relevance.
  7. 7. SOCIAL IMPACT FILMS WORKSHOP: CREATE A BRIEF FOR YOUR Film Your Action .tv
  8. 8. WHAT DO YOU DO AS A BRAND? breakout session
  9. 9. WHAT IS YOUR BRAND PURPOSE? breakout session
  10. 10. WHAT STAKEHOLDERS ARE IMPACTED BY THE ACTIONS OF YOUR BRAND? (+/-) breakout session
  11. 11. WHAT EXTERNAL CHALLENGE DOES YOUR BRAND WANT TO SOLVE IN THE WORLD? breakout session
  12. 12. WHAT INTERNAL CHALLENGE DO YOU WANT TO ADDRESS IN YOUR COMPANY? breakout session
  13. 13. EMPLOYEE RETENTION? TALENT ATTRACTION? MARKETING / SALES UPLIFT? CULTURE CHANGE? LEAD GEN? COMMUNITY BENEFIT? SOCIAL LICENSE? THOUGHT LEADERSHIP? NONE. IT’S IN OUR DNA. breakout session
  14. 14. WHAT STORIES NEED TO BE TOLD BUT WITHOUT YOU PROBABLY WON’T BE TOLD? breakout session
  15. 15. WHAT ARE YOUR COMMUNITY AND MEDIA PLATFORMS YOU CAN LEVERAGE TO CREATE MOVEMENT WITH THE STORY YOU ARE ABOUT TO SHARE AND ACCELERATE breakout session
  16. 16. HOW ARE YOU GOING TO MEASURE THE IMPACTS YOUR STORIES HAVE? $ ROI? BRAND? COMMUNITY? ENVIRONMENT? breakout session
  17. 17. SEE THE STORY. SHARE THE STORY. MEASURE THE IMPACT.
  18. 18. MAHALO! .tv @GREGHEMMINGS @JONROBERTSON315 @HEMMINGSHOUSE

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