The 'New World' of Marketing: Social Media, Radical Transparency and the Emergence of the Social Brand

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As the Internet keeps on shortening the distance between companies and their stakeholders, brand strategy, marketing and communications professionals are facing an ever-growing number of possibilities for engagement. Constantly emerging new campaign ideas and tools, particularly in social media, can be difficult to follow. To help you keep up with the latest and freshest opportunities, this panel explores the 'new world' of marketing and the emergence of the social brand.

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The 'New World' of Marketing: Social Media, Radical Transparency and the Emergence of the Social Brand

  1. 1. The New World of Marketing: Social Media,Radical Transparency and the Emergenceof the Social Brand¡  Michael Wilde, Communications & Sustainability Manager, Eosta - Nature & More¡  Diana Verde Nieto, Founder & CEO, Positive Luxury¡  Polly Gowers, CEO, Everyclick¡  Julian Borra, Global Creative Strategic Partner, Saatchi & Saatchi S Sustainable Brands London Conference
  2. 2. The New World of Marketing: Social Media,Radical Transparency and the Emergenceof the Social Brand¡  Diana Verde Nieto, Founder & CEO, Positive Luxury Sustainable Brands London Conference
  3. 3. Behind  great  brands…     …  there  is  always  a  good  story  
  4. 4. Sir  David  A*enborough  called  a  ‘remarkable  success  story,  illustra9ng  the  power  of  ecological  research  to   reverse  damaging  environmental  changes’  
  5. 5. diana@posi9veluxury.com  @posi9veluxury  @dianaverdenieto  
  6. 6. The New World of Marketing: Social Media,Radical Transparency and the Emergenceof the Social Brand¡  Polly Gowers, CEO, Everyclick Sustainable Brands London Conference
  7. 7. #shop4good Polly Gowers OBE
  8. 8. #shop4good
  9. 9. #shop4good
  10. 10. #shop4good Polly Gowers OBE

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