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SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump

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Former Seventh Generation CMO and Nike brand catalyst Duke Stump helps us capture the essence of sustainability through a wider lens. Expect an inspiring narrative informed by key principles that speak to a new breed of businesses and behavior, known as Bonfire brands. Includes inspiration from Buckminster Fuller and Patagonia. Marketing and the essence of a company has to be authentic to its very soul, in order for it to transcend sameness.

Published in: Business
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SHIFT Happens: Bonfire Branding and Values-Driven Business with Duke Stump

  1. 1. SHIFT HAPPENS A New Emerging Zeitgeist Duke Stump
  2. 2. SHIFT HAPPENS – A New Emerging Zeitgeist Duke Stump
  3. 3. 5 principles
  4. 4. humanity in our every deliberation
  5. 5. it begins inside
  6. 6. inspiration versus desperation
  7. 7. trust = authenticity
  8. 8. optimize versus maximize
  9. 9. everything matters

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