Sustainable Brands '10 Announces SB Innovation Open, a Contest for Sustainable Start-Ups


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Sustainable Brands '10 Announces SB Innovation Open, a Contest for Sustainable Start-Ups

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Sustainable Brands '10 Announces SB Innovation Open, a Contest for Sustainable Start-Ups

  1. 1. THE SUSTAINABLE BRANDS ‘10 POWER MONTEREY CONFERENCE CENTER OF MONTEREY CA, JUNE 7-10, 2010 AND WHERE THE SUSTAINABILITY & BRAND & DESIGN COMMUNITIES COME TOGETHER TO SHAPE THE FUTURE SB’10 INNOVATION OPEN As part of our mission to be Shared exhibit space in the Sustainable Solutions Showcase at a bridge to better brands, we SB’10, as well as “at cost” VIP admission to the full conference are proud to announce the Relationships with and counsel from the judges and other second annual Sustainable members of the SB’10 community Brands Innovation Open— A day-long hosted tour/brainstorm and consultation at IDEO formerly our New Venture headquarters, PLUS Exchange—an early stage The top 2 companies will be given an opportunity to pitch to the business competition focused entire conference delegation during a live stream plenary on connecting the existing global brands and socially responsible session on Wednesday am, June 9. investor communities to the most innovative new product and Further bene ts under development service solutions being brought to market by today’s social and eco-entrepreneurs. Companies who t the above criteria and have a sustainably preferable (environmental or socially innovative) value proposition relative to NOW IN ITS 2ND YEAR! their competitors are invited to submit a 1-page executive summary. Again, submissions will be accepted within the categories mentioned Sustainable Brands Innovation Open (SB Innovation Open) is not above, in two primary tracks: (1) ventures focused on the launch of a another Clean Tech event. This new venture showcase is focused sustainable consumer brand, and (2) ventures offering solutions to on identifying and promoting innovative new consumer brands, large companies to help them improve their sustainability story. AND ventures that support existing corporations in achieving their sustainable brand innovation goals. Submissions will be considered To be considered for this unique opportunity, please Attach a 1-2 page in two categories: Idea Stage—must have a complete business plan business summary through the Business Summary submission eld and no more than $100K in invested friends and family money, or below, by May 1, 2010. All submissions should include the following: Early Venture Stage—must have no more than $1M in external capital invested. Company description Company focus/commitment to sustainability Opportunity 10 start-ups will be selected to participate in the exchange from an Current status (conceptual, pre-revenue, operating) expected group of as many as 100 submissions by a panel of judges Team (including key partners) to include: Steve Bishop, Sustainability Practice Lead, IDEO, Boyd Marketing and sales Cohen, serial entrepreneur and entrepreneurship professor, Jonathan Competition Greenblatt, Founder, Ethos Water, faculty, social entrepreneurship Financials at UCLA Anderson and operating partner, Satori Capital, R. Paul Herman, Founder, HIP Investor, Fast Company staff writer, Anya Judges will review each submission, and select winners based Kamenetz, Kelly Lauber, Director, Sustainable Business & Innovation, on the following criteria: Nike, Stuart Ruddick Founding Partner, Mindful Investors, KoAnn Vikoren Skrzyniarz, Founder/CEO, Sustainable Life Media, and Commitment to sustainability coupled with demonstrable metrics Andrew Winston, author, Green to Gold. (for example, “our product innovation will result in a 50% reduced carbon foot print than the mean in our market”, or “our product SELECTED NEW VENTURES WILL RECEIVE THE FOLLOWING will facilitate our customers by helping them manage their cash BENEFITS: by keeping it in the communities wherein their local outlets operate”) Publicity on Fast,, as Team quality, particularly as it relates to demonstrated under- well as via our social media network and extensive network of standing of systemic issues of sustainability media partners Growth and impact potential The opportunity to pitch on June 7 at a pre-conference event to a group of green/social investors, executives from leading WINNERS WILL BE NOTIFIED NO LATER THAN companies, top sustainability and brand consultants and peers MAY 15TH.