Strategies for Sustainable Business and Corporate Responsibility - Bill Marquard

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Bill discusses how businesses can reshape and advance their sustainability & csr programs by focusing on profit AND social responsibility. Existing paradigms like the triple bottom line and even newer business models like for-profit social enterprises, according to Bill, further support this cognitive split that businesses can't be good. Various examples of strategic approaches that go from philanthropy (cost-driven) to core business (profit-driven) are given, including Danone, Allsup, and others. Sources of competitive ANDvantage like market development and product innovation are also explained. There is a better path.

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Strategies for Sustainable Business and Corporate Responsibility - Bill Marquard

  1. 1. Strategies for Sustainable Business and Corporate Responsibility Bill Marquard Marble Leadership Partners
  2. 2. Do you want to earn a seat at the strategy table?
  3. 3. What is standing in the way? Q u i c kT i m e ™ a n I F F (U n c o m p re sse d ) Cause a re n e e d e d t o se e t h Based Triple Bottom Marketing Line
  4. 4. “Every single social and global issue of our day is a business opportunity in disguise.” - Peter Drucker
  5. 5. The answer… Finding the Profit AND Social responsibility
  6. 6. Finding the AND is a strategy methodology that: Generates innovation, growth and shareholder value… by addressing major social issues… using the core business
  7. 7. A brand new mindset for senior leaders to view social issues… From To Responsibilities Opportunities Costs of doing Sources of business competitive advantage Philanthropic Drivers of missions innovation
  8. 8. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  9. 9. Sources of Competitive ANDVantage Market Product Development Innovation Operational Culture Efficiency Building
  10. 10. Walmart and the IMARE alliance
  11. 11. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor QuickTime™ and a are needed to see this picture. TIFF (Uncompressed) decompressor are needed to see this picture.
  12. 12. Social Environmental Sustainability Sustainability Economic Sustainability
  13. 13. Constraints = innovation • 30-minute turnaround time QuickTime™ and a QuickTime™ and a TIFF (Uncompressed) decompressor TIFF (Uncompressed) decompressor are needed to see this picture. are needed to see this picture. • Passenger loading • Baggage processes QuickTime™ and a QuickTime™ and a TIFF (Uncompressed) decompressor TIFF (Uncompressed) decompressor are needed to see this picture. are needed to see this picture.
  14. 14. Four Stages of Finding the AND Finding the AND ANDVantage embedded in strategy and operations Strategic Solve social needs within the core Core Business Sustainability business Profit Philanthropy Strategic Giving aligned with Cost Philanthropy business strategies Pure Little alignment between CSR and Philanthropy strategy
  15. 15. How do I get started? ANDVantage Embed FTA in the Strategic planning process Sustainability Solve a social issue Strategic using the core business Philanthropy Pure Strategic CSR Plan Philanthropy Rebalance the CSR Portfolio Executive Immersion Session
  16. 16. What’s in it for… Your Your CEO Board YOU!
  17. 17. My Challenge to you… Find OR the AND
  18. 18. My Challenge to you… THE POWER OF AND

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