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SB11 - Specialized Bikes - Simon Dunne

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SB11 - Specialized Bikes - Simon Dunne

  1. 1. A Hands on Experience with Brand Activation for Good<br />Simon Dunne<br />Specialized Bikes<br />
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  14. 14. ABILITY<br />EXCITE<br />AGE<br />AGE<br />
  15. 15. EXCITE<br />
  16. 16. ABILITY<br />INTRODUCE<br />AGE<br />AGE<br />
  17. 17. INTRODUCE<br />
  18. 18. PROGRESS<br />ABILITY<br />AGE<br />AGE<br />
  19. 19. PROGRESS<br />
  20. 20. INVOLVE<br />ABILITY<br />AGE<br />AGE<br />
  21. 21. INVOLVE<br />
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  23. 23. CSR<br />O<br />
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  26. 26. Clarity<br />Relevance<br />CSR<br />Support<br />
  27. 27. Clarity<br />Relevance<br />CSR<br />Support<br />
  28. 28. Clarity of Need<br />
  29. 29. Clarity of Message<br /> It’s simple really – set a kid riding and you set them on a winning course for life. First Gear was created to do just that, for as many kids as possible <br />
  30. 30. Clarity of Action<br />
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  32. 32. Clarity<br />Relevance<br />CSR<br />Support<br />
  33. 33. Support with Tools<br />
  34. 34. Support<br />With Communities<br />
  35. 35. Support<br />With reinforcement<br />
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  37. 37. Clarity<br />Relevance<br />CSR<br />Support<br />
  38. 38. Relevance <br />of association<br />
  39. 39. Relevance <br />of impact<br />

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