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Waste Management and Greenopolis - Paul Ligon


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Come see how this partnership between Greenopolis and Waste Management is proving to be economically beneficial to both. With this product tracking system, the push for increased recycling is becoming a reality while brand authenticity and recognition is improved.

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Waste Management and Greenopolis - Paul Ligon

  1. 1. “The GreenOps Product Recovery System: Taking Recycling to the Next Level”<br />Paul Lignon, GreenOps and WM<br />
  2. 2.
  3. 3. The GreenOps Product Recovery System:<br />Taking Recycling to the Next Level<br />Paul Ligon, WM-GreenOps, LLC<br /><br />
  4. 4. Consumer Product Supply Chain Waste & Trends <br />Sourcing<br />Manufacture<br />Distribution<br />Retail<br />Consumption<br /><ul><li>Most consumer product waste is generated after consumption
  5. 5. 40% of consumers do not have access to curbside recycling
  6. 6. 86% of Americans would recycle more if it was easier
  7. 7. Growing interest “end of life” product/package responsibility</li></li></ul><li>GreenOps – Summary<br /><ul><li>Consumer Oriented Recovery
  8. 8. Engaging Technology
  9. 9. Product Tracking
  10. 10. Recovery Authentication/ Verification
  11. 11. Reverse Logistics and Processing
  12. 12. Rewards, Information, and Interaction
  13. 13. Scalability</li></li></ul><li>WM-GreenOps – Component Parts<br />GreenOps – Physical Capture and Engagement<br /><ul><li>Tracking symbol
  14. 14. Consumer oriented product capture systems
  15. 15. Point of use reward systems</li></ul>WM Assets<br /><ul><li>Authentication/verification/best practice
  16. 16. Reverse logistics – WM Hauling/Tracker Mailback
  17. 17. Commodity processing – Recycle America </li></ul>Greenopolis – Digital Engagement & Rewards<br /><ul><li>On-line tracking, education, communication
  18. 18. Think Green Rewards platform </li></li></ul><li>Think Green Rewards<br />Point of Sale at GreenOps Tracking Stations <br />Includes charitable donations and financial rewards<br />Can be tied to product/consumer data<br />On-Line Point Bank/Catalogue:<br />GreenOps Tracking Station Users<br />Greenopolis Users<br />WM Customers (e.g., Recycling)<br />
  19. 19. How it Works…<br />Greenops inclusion on packaging/product<br />Consumer purchase, consumption<br />1<br />2<br />Product recapture, data collection, and tracking<br />3<br />Retail Tracking/Capture<br />Scan At Home<br />Greentracker Mail Back<br />Consumer Info and package data<br />Consumer rewards & incentives<br />Pickup , backhaul, and commodity processing.<br />Reprocessed products or green energy<br />4<br />5<br />ThinkGreenRewards<br />
  20. 20. GreenOps = Product/Retail/Consumer Alignment<br />Voluntary commitment to recovery<br />GreenOps Tracking Symbol<br />Tracking Stations placement<br />Reverse logistics and processing <br />Offline - green action <br />On line - tracking and feedback<br />Value<br />Requirement<br />
  21. 21. Q&A and Contact Info:<br />Paul Ligonpligon@wm.com281-914-7402<br />