Re-Defining the Metrics of Success: The Emerging Measures of Qualitative Growth - Hazel Henderson


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Hazel Henderson, a well known and globally respected futurist, economist, syndicated columnist, consultant on sustainable development presents some of her newest thinking on why GDP is no longer a serving us as the ultimate measure of progress, and offers a look at some of the significant initiatives taking place to define what comes next, including EU's Beyond GDP project and President Sarkozy's Commission on the Measurement of Economic Performance and Social Progress.

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Re-Defining the Metrics of Success: The Emerging Measures of Qualitative Growth - Hazel Henderson

  1. 1. Measuring Sustainable, Qualitative Growth Hazel Henderson Ethical Markets Media
  2. 2. MEASURING SUSTAINABLE, QUALITATIVE GROWTH HAZEL HENDERSON D.Sc.Hon., FRSA President, Ethical Markets Media (USA and Brazil) Author, Ethical Markets: Growing the Green Economy
  3. 3. Ethical Markets Media Earlier, I learned about * Our unsustainable form of industrialization as a founder of New York's Citizens for Clean Air in 1964, and * Why our national model of progress, GNP, needed correction. We took Senator Robert Kennedy on a helicopter ride to witness the source of New York's air pollution and why GNP was the wrong scorecard. Kennedy's famous speech at the University of Kansas in 1968 launched the debate in the USA.
  4. 4. Ethical Markets Media
  5. 5. Ethical Markets Media Total Productive System of an Industrial Society (Layer Cake With Icing) GNP “Private” Sector GNP-Monetized Rests on ½ of Cake “Private” Sector Top two layers “Public”Sector GNP “Public” Sector Rests on “underground economy" Social Cooperative Non-Monetized Productive ½ of Cake “Love Economy” Love Economy Rests on Lower two layers Nature’s Layer Mother Nature All rights reserved. Copyright© 1982 Hazel Henderson
  6. 6. TWO MAIN WAYS OF TRANSACTING Money Based Money Economy Information- Based Love Economy •Cooperation •Barter-Mutual Aid Copyright © Hazel Henderson 2000
  7. 7. Ethical Markets Media Berrett-Koehler San Francisco, 1991,1995
  8. 8. Ethical Markets Media The Economic View Unemployment Inflation Deficits Interest Rates Copyright © 1980 Hazel Henderson
  9. 9. Ethical Markets Media Copyright© Hazel Henderson 1980/81
  10. 10. Ethical Markets Media
  11. 11. Ethical Markets Media Describes the great transition of societies from the fossil-fueled Industrial era to the information-rich Solar Age Doubleday Anchor Press, 1981 Knowledge Systems, Inc. 1988
  12. 12. Ethical Markets Media ICAEW, London, 2009
  13. 13. THE NEW “ATTENTION ECONOMY” As information-based economies shift to services, time and attention become as valuable as money New trade-offs:  People seek new challenges, experiences  Many opt for less income and urban stress  Traditional material goods (even cars) become commodities  Services grow at % of GNP (opera, movie tickets, music) Copyright © Hazel Henderson 1996
  14. 14. EVOLUTION OF HUMAN UNDERSTANDING OF MONEY’S ROLE AND OTHER MEDIUMS OF EXCHANGE (2000 and beyond) Money-systems augmented by pure information- based trading systems transition from Industrial Era to "green" info-rich economies of the Solar Age. Crisis of fossil-fueled Industrialism (1973- 2008) floating fiat currencies - money as paper banknotes, electronic blips Late-Industrial Period (1900s-1973) Gold standard-based money for international transactions Early Industrial Period (1700s-1900s) silver and gold (transactions mostly nation-state based) Preindustrial societies (3000 BC – 1700s) clay tablets, shells, cattle, metal tokens © Hazel Henderson 2008
  15. 15. LEADING EDGE TECHNOLOGIES MIMICKING NATURE TECHNOLOGIES - AIRPLANES NATURE’S MODELS - BIRDS Cameras Eye Artificial intelligence…Expert Systems Human Intelligence, knowledge Biotechnologies DNA, RNA codes, viruses, bacteria …Genetic engineering, cloning …Human immune system …Monoclonal antibodies, interferon, insulin …Plants, wild species …GMOs, hybrids; Luciferase …Fireflies …chemical attractants, bio pest control …Insect Pheromones, microbes, fungi …Protein-based catalysts, assemblers …Amino acids, Microbes …”Nanotechnology,” molecular assemblers …Viruses Energy: Ocean thermal, tidal and wave Oceans and other global processes generators …Biomass energy conversion …Natural decay processes, fermentation …Dams, hydropower …Gravity …Solar photovoltaic cells ...Green plants chloroplasts …Osmosis, Fuel Cell membranes …Living cell membranes …Solar arrays and sails …Insect wings …Fusion reactors …The Sun © Hazel Henderson, 2006
  16. 16. Ethical Markets Media Green Transition Scoreboard™ $1.248 trillion in private investments in growing a cleaner, greener economy worldwide December 2009 findings from Ethical Markets ( for the Climate Prosperity Alliance (
  17. 17. Ethical Markets Media My dialogue with the Japanese leader of the Buddhist Soka Gakkai (20 million members active worldwide for a just, sustainable world) Middleway Press, 2004
  18. 18. Ethical Markets Media Thank You Now the win-win approach for: • The Economy • Jobs • Environment • Society •Climate protection