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Promoting Recycling with Pepsi's Dream Machine - Meagan Smith


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Given that bottle and can recycling rates are fairly low for a variety of reasons including availability and awareness, Pepsi is hoping to increase participation and influence attitudes across the U.S. through its Dream Machine. Meagan Smith is the program manager and in this interview with SLM's Mario Vellandi, discusses the current situation in American society regarding beverage container recycling from a systemic perspective, and explains how they aim to positively influence cultural attitudes (and action!) in the future.

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Published in: Business
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