Pepsi's Dream Machine and Refresh Project: Enabling Aspired Change

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Sustainability at PepsiCo takes many forms, yet two specific programs are aimed at behavior change, crowdsourced philanthropy, recycling, and incentives. Meagan Smith talks about the highly-innovative Dream Machine initiative and the Refresh Project. All in all, they're designed to empower Americans to do good, while supporting great ideas that move the world forward.

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Pepsi's Dream Machine and Refresh Project: Enabling Aspired Change

  1. 1. Enabling Aspired Change: Pepsi's Dream Machine and Refresh Project Meagan Smith PepsiCo 1
  2. 2. PepsiCo Sustainability June 8, 2010
  3. 3. PepsiCo is empowering & incenting Americans to do good Pepsi Refresh Project Dream Machine Initiative Empowering Ideas to Increasing and Rewarding Create Positive Change Recycling & 3
  4. 4. Pepsi Refresh Project People People People Pepsi Submit Promote Vote Awards NEIGHBORHOODS HEALTH FOOD & SHELTER PLANET EDUCATION ARTS & CULTURE  Over 5,000 ideas submitted  31 grants awarded in 3 months  Over $3.0 Million awarded to date  More than $20 Million will be awarded in 2010!!! 4 4
  5. 5. Examples of “Planet” ideas Cleaning up the Mississippi River with the help of Friends of Pool 9 Establish and Implement a Recycling Plan at Baruch College, New York Refresh an urban stream and entice kids to get offline & outside 5
  6. 6. Our goal is to increase the US beverage container recycling rate • Redirect bottles & cans into the recycling stream • Change consumer habits • Create bottles from bottles 6
  7. 7. Dream Machine Recycling Initiative: making recycling rewarding & convenient Every time you recycle, it makes three wonderful things happen: • You earn points toward rewards • You help PepsiCo make a donation to help veterans with disabilities • You help the environment 7
  8. 8. Together, these two programs are making a difference Changing the way we do Changing consumer business behavior Supporting great ideas that move the world forward 8

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