Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Yahoo! Greening Your Brand from the Inside Out - Inspiring Employees and Customers

1,459 views

Published on

Presentation on sustainability at Yahoo! from a cultural persepctive, and how they're incorporating green into their online media.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

Published in: Business, Technology
  • Login to see the comments

  • Be the first to like this

Yahoo! Greening Your Brand from the Inside Out - Inspiring Employees and Customers

  1. 1. Greening your Brand from the Inside Out: Inspiring Your Employees and Your Customers Erin Carlson Yahoo!
  2. 2. Green Inside & Out Erin Carlson Yahoo! June 4, 2008 Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  3. 3. Purpose of our Discussion Snapshot of Yahoo! approach Inspiring people Insights from our audience Lessons from our employees Key take-aways for Monday morning Questions/Discussion Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  4. 4. Yahoo! Strategic Approach Audience Technology Employees Internal/External Brand Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  5. 5. Yahoo! Approach to Green: Inspire 600 million people in daily life Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  6. 6. Customers Inspired Us Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  7. 7. One Stop Shop for the Conscious Consumer Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  8. 8. Weaving Into Daily Life Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  9. 9. Green Options Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  10. 10. Consumer Focus Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  11. 11. Inspiring Customers: Insights from our Audience Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  12. 12. No doom and gloom; don’t rely on celebrities Doomsday news Celebrity Grody Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  13. 13. Inspire and Delight Optimistic innovations Surprises Save $$$ Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  14. 14. Moving from Awareness to Action  Recycling  Global Warming  Freecycle  Earth  Pollution  Al Gore  EPA  Live Earth  Hybrid Cars  Solar Energy Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  15. 15. Inspiring Employees Enabling more than inspiring Volunteer employee green team Understanding their own business unit Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  16. 16. Structure & Budget Empower Employees Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  17. 17. Authenticity Foundation of Credibility Unique to Culture Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved
  18. 18. Monday Morning Take-Aways Focus on core assets Upbeat and empowering messages No celebs Tell whole story in a way your consumers understand Include consumers as you’re learning Unlock employee passion with structure and budget Help colleagues meet their business goals Yahoo! Proprietary and Confidential. ©2008 All Rights Reserved

×