Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Forests in Focus: A New Platform to Improve Forest Sustainability at the Landscape Level


Published on

Purpose-Driven Workforce

Published in: Business
  • Get access to 16,000 woodworking plans, Download 50 FREE Plans... ▲▲▲
    Are you sure you want to  Yes  No
    Your message goes here
  • Get access to 16,000 woodworking plans, Download 50 FREE Plans... ♥♥♥
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Forests in Focus: A New Platform to Improve Forest Sustainability at the Landscape Level

  1. 1. Forests in Focus: A New Platform to Improve Forest Sustainability at the Landscape Level Tom Pollock Senior Manager, Membership and Development GREENBLUE @greenblueorg Brian Hallacker Global Sustainable Sourcing Manager MARS WRIGLEY CONFECTIONERY @MarsGlobal Ara Erickson Director of Corporate Sustainability WEYERHAEUSER @Weyerhaeuser Nathan Truitt Vice President of Strategic Partnerships AMERICAN FOREST FOUNDATION @AmForestFndn
  2. 2. Forests in Focus Sustainable Brands New Metrics October 31, 2018 Ara Erickson, Director Corporate Sustainability, Weyerhaeuser Brian Hallacker, Global Sustainable Sourcing Manager, Mars Wrigley Confectionary Tom Pollock, Senior Manager, GreenBlue Nathan Truitt, Vice President of Strategic Partnerships, American Forest Foundation
  3. 3. Agenda Why Forests in Focus? How will it work? Use Case: Weyerhaeuser and Mars Inc. Q+A
  4. 4. Forests in the United States
  5. 5. Who are Family Forest Owners?
  6. 6. What are landowners want or need? Top 5 Reasons for Owning Woods: 1. Beauty and Scenery 2. Part of home 3. Wildlife Habitat 4. Pass on to children / heirs 5. Privacy Top 5 Issues or Concerns: 1. High Property Taxes 2. Trespassing 3. Keeping Land Intact for Future Generations 4. Vandalism or illegal dumping 5. Insects or disease Wants / Needs: 1. Management advice from trusted resource professionals 2. Access to networks of other landowners to share information / ideas 3. Strong markets or government cost share programs to help with the costs of land ownership or management 4. Help passing land on to next generation 5. (For some) – national or state representation to help on policy and tax challenges
  7. 7. What are FF’s benefits to family landowners? Prioritizing resources and outreach . . . . . . leads to more resources for boots on the ground where it matters most . . . . . . and gives landowners the support and advice they need to take action and make real impact on the ground.
  8. 8. Data visualization and analytics for a landscape-based view of woodbaskets. Dynamic dashboard for users to assess risk and identify opportunities for positive conservation impact Focus on family forest owners
  9. 9. 1. Land Use Change 2. Water Quality 3. Biodiversity 4. Forest Carbon 5. High Conservation Value Forests 6. Forest Health 7. Social 8. Economic 9. Legality 10. GMOs 10 Criteria
  10. 10. USDA Forest Service Forest Inventory and Analysis
  11. 11. Weyerhaeuser Use Case
  12. 12. This is not for us, nor for our children, but for our grandchildren. — Frederick Weyerhaeuser “ ” SUSTAINABILITY IS IN OUR DNA 13
  13. 13. WE REFOREST 100% OF OUR TIMBERLANDS AFTER HARVESTING WE HARVEST ONLY 2% OF OUR FORESTS EACH YEAR We balance our harvesting with our growing •We harvest only 2 percent of our forests each year. •Our millions of acres of forests are at various ages and stages of regrowth, at all times. We reforest after harvesting • We reforest 100 percent of our timberlands after harvesting. • We plant millions of seedlings per year. WE GROW OUR FORESTS SUSTAINABLY 14
  14. 14. OUR FORESTS PROVIDE MUCH MORE THAN TIMBER 15 Foraging Greenery Grazing Seedlings Replanting timeline Riparian buffers Fire resistance Protected habitat Early- and mid- successional habitat Habitat management agreements Improved fish habitat Soil productivity research Hunting clubs Special sites Educational visits HABITAT COMMUNITIES FOREST MANAGEMENT
  15. 15. CERTIFICATION IN THE VALUE CHAIN 16 FOREST MANAGEMENT What it covers How we plant, manage and harvest our forests. What it means 100% of our forestlands are certified to the SFI Forest Management standard FIBER SOURCING What it covers How we procure wood from other landowners and the practices that happen on their lands. What it means Our entire wood fiber supply is certified to the SFI Fiber Sourcing Standard. Our products are made with wood sourced from legal, responsible and non- controversial sources. Our products can carry this label. CHAIN OF CUSTODY What it covers How fiber from certified forests flows through our mills and export yards. What it means We can pass certified content credits to our customers.
  16. 16. Is the wood legally harvested?
  17. 17. “Both the U.S. and Canada have national laws and regulations that underpin individual state and provincial laws and regulations affecting the practice of forestry. There are no major inconsistencies in terms of the legal protections afforded to land tenure, environmental quality, social welfare, worker rights, indigenous people’s rights, endangered species protection and high environmental and cultural resources. There are no U.S. and Canadian jurisdictions that do not have effective social laws.” From a standard risk assessment:
  18. 18. “The Illegal Logging Portal ( identifies the U.S. and Canada as global leaders in addressing the problem of deforestation.” “Because all [x company’s] fiber originates from known supply areas and many of the loggers are trained under the SFI Program, there is a “low risk” of illegal logging.” “Law enforcement in the U.S. and Canada are identified by the World Bank as among the most effective in the world.” Generally acceptable statements:
  19. 19. Does this answer the full question?
  20. 20. “To be clear, legality is not synonymous with sustainability. What is sustainable may not always be legal, and what is legal may not always be sustainable.”
  21. 21. “…forest management certification and timber legality verification services are not a “quick fix” for ensuring illegal timber does not enter supply chains or even for meeting timber legality requirements. The legality of forest products is determined solely by a country’s laws and regulations.”
  22. 22. We can address the sustainability part of the equation…for a lot of the fiber, but not all.
  23. 23. Mars Inc. Use Case
  24. 24. Mars, Incorporated is a global business with strong ambitions to grow in a way we can be proud of 100,000PROUD ASSOCIATES >100FACTORIES 180COUNTRIES DISTRIBUTING 400 SITES GLOBALLY
  25. 25. Mars’ Sustainable in a Generation Plan extends our goals beyond our direct operations Reduce our environmental impacts in line with what science says is necessary to keep the planet healthy. Improve the working lives of 1 million people in our value chain to enable them to thrive. Direct our innovation and market our products in ways that help people and their pets lead healthier, happier lives.
  26. 26. Our no deforestation policy for paper based materials commits us to reduce our impact, support sustainability of forests and report transparently on our progress. Mars paper based materials policy
  27. 27. Area of change From To Visibility Impact Story telling Key Challenges Lacking holistic view of forest landscapes Clear understanding of forest sustainability using public and credible data in an intuitive platform Multi–stakeholder partnerships that support family landowners to mitigate risk and drive improvements on the ground Utilize visualization to tell positive and compelling stories of forest stewardship and collaboration. Demonstrate progress made towards corporate commitments A narrative not widely known about products that come from forests and the people that produce them Focused only on assessing risk
  28. 28. Collaboration of stakeholders is critical to achieve our collective goals Forest in Focus enables us to shape a sustainable future together for US forests
  29. 29. Engaging with Forests in Focus E-mail us: 1. Join the group of FF investors 2. Join as a member when the tool is operational in 2019 3. Join the Forest Products Working Group 4. Spread the word!
  30. 30. 1. Land Use Change / Deforestation 2. Reforestation 3. Water Quality 4. Biodiversity 5. Forest Carbon 6. High Conservation Value Forests 7. Forest Health 8. Social 9. Economic 10. Legality 11. GMOs 11 Criteria
  31. 31. 1. Land Use 2. Water Quality 3. Biodiversity 4. Forest Carbon 5. High Conservation Value Forests 6. Forest Health 7. Social 8. Economic 9. Legality 10. GMOs 10 Criteria Criteria Ind. Land Use Change / Deforestation Reforestation Water Quality Biodiversity Forest Carbon High Conservation Value Forests Forest Health Social Economic Legality GMOs