Creating a Deeper Connection to the Source


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These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit

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Creating a Deeper Connection to the Source

  1. 1. ILLY RESPONSIBLE SUPPLY CHAIN, A SYSTEMIC APPROACH TO SUSTAINABILITY Anna Adriani Global PR Director & Chief Sustainability Officer illycaffè S.p.A
  2. 2. THE COMPANY     6 million cups served everyday in more than 140 countries Trieste, Italy from 1933 Ownership Gruppo illy SpA 990 employees worldwide
  3. 3. STAKEHOLDER COMPANY CONSUMERS CLIENTS “illycaffè is a stakeholder company founded on ethics and its aim is to improve quality of life” Andrea Illy      TALENTS SUPPLIERS COMMUNITY SHAREHOLDERS A commitment to quality generates a virtuous cycle that creates value for all stakeholders Sustainability is economic, social and environmental Economic sustainability through shared value Social sustainability though education Environmental sustainability through respect
  4. 4. THE INTEGRATED SUPPLY CHAIN     Select and motivate the growers Knowledge transfer through the University of Coffee (growers trained so far) Direct purchase Build the illy community
  5. 5. THE RESPONSIBLE SUPPLY CHAIN PROCESS CERTIFICATION  Responsible Supply Chain Process, the certification by DNV that acknowledges the sustainability of the company all along the supply chain  Recognizes the company ability to create (and share) value for all stakeholders  It is the company to take the burden
  6. 6. THE RESPONSIBLE SUPPLY CHAIN PROCESS CERTIFICATION It concerns the company in all its aspects Areas subject to review include:  risks related to business ethics  environmental risks  risks related to personnel  social risks It is a specific section on Green Coffee. It focuses on relationships with growers, the production process, the monitoring of suitable performance indicators, and on controls carried out in the field and on the final product
  7. 7. CERTIFICATION RESULTS 2010/2012      1200 growers visited 100% of the suppliers visited already once and 50% visited twice 800 visits done by illycaffè’s technicians 900 hours of training on the sustainable green coffee production 2500 participants at the training
  9. 9. BENEFITS FOR PRODUCERS  Long term relations  Quality improvement, coffee decommodization  Sustainable coffee colture  Wealth and affluence for the coffee community
  10. 10. BENEFITS FOR CONSUMERS  Sustainable consumption  Product safety  Human rights and the environment respect  Traciability  Transparency
  11. 11. University of coffee Sustainable Value Report Social media Sebastiao Salgado exhibitions Rio +20 Road show with the CEO of illycaffè and DNV Business assurance Media relations
  12. 12. ILLY RESPONSIBLE SUPPLY CHAIN, A SYSTEMIC APPROACH TO SUSTAINABILITY Anna Adriani – Global PR Director & Chief Sustainability Officer
  13. 13. Creating deeper connections to the source Stuart Singleton-White Senior Manager – External Communications ©2009 Rainforest Alliance
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  15. 15. “After nourishment, shelter and companionship, stories are the thing we need most in the world.” Philip Pullman 17
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  17. 17. Follow the Frog Seal your cup 20