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Combining Crowdsourcing and Expert-Sourcing to Fuel Purpose-driven Innovation

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Ever since Sir Francis Galton surprised the world with the discovery that the wisdom of the crowd often exceeds the knowledge of experts, organizations have been attempting to leverage the collective insight of their networks. This session details the power of crowdsourcing in fueling sustainability-driven innovation pipelines and explains how to marry crowdsourcing efforts with expert-sourcing efforts to further refine ideas for quality and impact. Uncover powerful new perspectives on new metrics like crowd activation, predicting crowd engagement, business strategy, and get to know a new crowdsourcing and expert-sourcing platform that can be used to engage a variety of stakeholders in win-win propositions.

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Combining Crowdsourcing and Expert-Sourcing to Fuel Purpose-driven Innovation

  1. 1. Combining Crowdsourcing and Expert-Sourcing to Fuel Purpose-driven Innovation Robert Hoehn, IdeaScale @ideascale Michael Contreras, Sensis @sensisagency Clinton Bonner, Top Coder @Topcoder Be sure to engage in the app: sb16app.com 1) Check into the session by selecting session from the program and selecting 'check in' 2) Pose and 'up-vote' questions to be posed during Q&A: In session description, select 'submit a question'
  2. 2. SENSISCHALLENGES CROWD COLLABORATION
  3. 3. P A G E 2 THE UBERIZATION OF THE TALENT POOL By 2020, 40% of all U.S. workers will be freelancers http://http-download.intuit.com/http.intuit/CMO/intuit/futureofsmallbusiness/intuit_2020_report.pdf!
  4. 4. CROWDSOURCING THE WORLD IS YOUR TEAM
  5. 5. P A G E 5 INNOVATION ROOTED IN CITIZEN SCIENCE Challenges – A Proven Method for Solving and Engaging 2009 President Obama calls on agencies to increase usage of creative problem solving methods 2010-2016 80 agencies run 700 challenges $220MM in prizes Future $2.2B set aside for small business innovation “The Federal government should … use high-risk, high-reward policy tools such as prizes and challenges to solve tough problems.” -President Barack Obama August 5, 2009
  6. 6. P A G E 6 PLATFORMS ARE CHANGING THE GAME. From Me to We-thinking
  7. 7. We launch epic Challenges by targeting and activating the right solvers. Services
  8. 8. P A G E 8 Overview EST. 2012 IN 2016 PRIZE FUNDS 4 Focus Areas Behavior change, Technical R&D, Innovation Recognition, Product Awarded over dozens of competitions with our partners 8 challenges+ Across federal and non- government clients 40 million$
  9. 9. ACTIVATING THE CROWD GREATER COLLABORATION = GREATER OUTCOMES
  10. 10. SUNSHOT IS SOLAR’S MOONSHOT MOMENT
  11. 11. IDEATION •  Up to 5 prizes •  $1,000 per winner BUSINESS INNOVATION •  Up to 20 prizes •  $25,000 per winner PROTOTYPING •  Up to 20 finalists •  Pitch at Demo Day INCUBATION •  Up to 5 •  $100,000 per winner Catalyst is lean, agile, and open
  12. 12. P A G E 1 2 17xImpact 10xcost reduction 2xfaster Impact multiplier based on commercialization rate of prize winners compared to Air Force SBIR/STTR phase II awadees from 2000-2013. Speed and cost comparisons made to standard SBA phase I and II US SBIR/STTR awards. See https://www.sbir.gov/about/about-sbir and https://www.sbir.gov/sites/default/files/USAF%20SBIR-STTR%20Economic%20Impact%20Study%20FY2015.pdf SMALL PROGRAM, HUGE IMPACT
  13. 13. P A G E 1 4 TIM Maker/Hobbyist 14 Case Study JEFF/GINA JOHNDAVID/DENISE AIMEE Designer/Entrepreneur Active Duty/OutdoorsmaResearcher/Student Textile Technologist BROAD REACH
  14. 14. P A G E 1 6 Crowd Activation ScoreTM §  0-100 scale (Jeff and Gina shown) §  Score dynamically calculated per persona §  Measurement of favorable community behavior resulting from outreach 61
  15. 15. P A G E 1 7 n n n! 8 Proposed Re-design he Logo Get in touch. sensischallenges.com twitter.com/sensischallenge www.facebook.com/sensischallenges www.linkedin.com/company/sensischallenges mcontreras@sensisagency.com
  16. 16. Combining Crowdsourcing and Expert-Sourcing to Fuel Purpose-driven Innovation
  17. 17. IdeaScale is an innovation management platform that uses crowdsourcing to help you find and develop the next big thing. Founded in 2009 Offices in California, DC, Bangladesh, Canada, and Japan. 25,000 communities and 4.5 million users 558,000 ideas and counting Recognized on the Inc. 5000 list of Fastest Growing Companies as #513 About Us
  18. 18. Between 1999 and 2009, nearly 50% of the Fortune 500 lost their position as they failed to meaningfully keep pace with the market. 70% of start- ups never get beyond their first 18 months 95% of new products fail to perform 68% of new projects never see the light of day
  19. 19. 78% of overall revenue growth 76% of improved customer satisfaction 74% growth in revenue from new products or services 71% of increased productivity 68% of all earnings/profit margins Now, more than 50% of the current Fortune 500 companies have made innovation a key part of their strategy. Innovation Impacts
  20. 20. Types of Crowdsourcing
  21. 21. Scentsy found their best-selling product ever in an IdeaScale community. The Office of the President saved over $50 Million from IdeaScale ideas. Magneti Marelli reduced their development lifecycle by 50% by using IdeaScale. Three new programs sourced from IdeaScale save the City of Atlanta $7 MM every year. Western Australia Police saved over 5,000 man hours by implementing IdeaScale ideas. University of Calgary saved $32 MM by implementing IdeaScale programming suggestions. By finding new document storage from an IdeaScale idea, Marriott saves $125,000 every year. The Department of Energy reduced program costs by 90% by using IdeaScale. Making All Voices Count improved student attendance in the developing world from 78% to 92% with an IdeaScale idea. Innovation Impacts
  22. 22. 70% 20% 10%H1 OPPORTUNITIES H 2 O PPO RTU NIT IES H 3 O PPO RTU NIT IESKNOWLEDGE OF MARKET EXISTING MARKET THAT WE CURRENTLY SERVER EXISTING MARKET THAT WE DO NOT SERVER NEW MARKET NEW TECHNOLOGY EXISTING TECHNOLOGY THAT WE DO NOT USE/DEPLOY EXISTING TECHNOLOGY THAT WE CURRENTLY USE/DEPLOY Timing & Ambition of Innovations IMPROVEMENTS, EXTENSIONS, VARIANTS, AND COST REDUCTION NEXT GENERATION PRODUCTS EXPLORATION WITH NEW TECHNOLOGIES ADJACENT GROWTH EXPLORATION INTO NEW MARKETS N E W CAT E GO RY PRO DUCT INCREMENTAL DISRUPTIVE Types of Innovation
  23. 23. Innovation Portfolio ( Address Diverse time frames, maintain overall frequency of bets ) OPPORTUNITY ID ENTIFICATION & CAMPAIGN CREATION Understand your current situation - Internal - External Align with strategy - Internal Set Innovation Goals - Internal Create Campaigns - Internal Variable Time Frames - Internal IDEA COLLECTION & INSPIRATION Source from diverse groups - Internal - External Spark Creativity - Internal - External Allow for Coincidental Collaboration - Internal - External Engage Effectively - Internal - External Reward Properly - Internal - External Organize for use - Internal - External PROPOSAL GENERATION Idea selection - Internal - External Knowledge & Skills matching - Internal - External Management Structure - Internal Timeline Management - Internal - External Proposal Criteria - Internal - External Reward Structure - Internal - External IMPLEMENTATION Proposal Approval - Internal - External Resource Provision - Internal - External Project Management - Internal - External Management Structure - Internal PERFORMANCE TRACKING Product & service tracking - Internal User link - Internal - External Assessment on correct timescale - Internal Innovation Portfolio
  24. 24. Innovation Portfolio ( Address Diverse time frames, maintain overall frequency of bets ) OPPORTUNITY ID ENTIFICATION & CAMPAIGN CREATION Understand your current situation - Internal - External Align with strategy - Internal Set Innovation Goals - Internal Create Campaigns - Internal Variable Time Frames - Internal IDEA COLLECTION & INSPIRATION Source from diverse groups - Internal - External Spark Creativity - Internal - External Allow for Coincidental Collaboration - Internal - External Engage Effectively - Internal - External Reward Properly - Internal - External Organize for use - Internal - External PROPOSAL GENERATION Idea selection - Internal - External Knowledge & Skills matching - Internal - External Management Structure - Internal Timeline Management - Internal - External Proposal Criteria - Internal - External Reward Structure - Internal - External IMPLEMENTATION Proposal Approval - Internal - External Resource Provision - Internal - External Project Management - Internal - External Management Structure - Internal PERFORMANCE TRACKING Product & service tracking - Internal User link - Internal - External Assessment on correct timescale - Internal Innovation Portfolio
  25. 25. To learn more, download our complimentary innovation starter kit. The Innovation StarterKit contains: • An introduction to innovation • An innovation project plan template • 50+ creative rewards to incentivize engagement • A best practices tip sheet addressing program engagement • A best practices tip sheet addressing program moderation www2.ideascale.com/newmetrics Questions
  26. 26. Countries and Regions 190+ $80M Payouts to date Challenges 8K per year 1M+ Experts 90K Logins per 90 days The Topcoder Community
  27. 27. Crowdsourcing Execution 17 Top Ideas Ideation Execution Live Demo Day Rapid Design & Development of all 17, in parallel Gather hundreds of ideas Gather, Vet, Decide on your Top Ideas
  28. 28. Crowdsourcing Execution Living Progress Challenge
  29. 29. Crowdsourcing Execution Living Progress Challenge
  30. 30. 15 17 Prototypes designed and developed in just 12 weeks Design, Data Analytics, Machine Learning, Wireframes, Web Apps, Mobile Apps Health, Micro-Finance, Environment, Mentorship, Social Volunteering, Agriculture, Disability Access, Small Business Disaster Preparedness
  31. 31. Crowdsourcing Execution If you’re driving a sustainable initiative, your success will depend on your ability to find new ways to scale. Crowdsourcing is the way to achieve this scale.
  32. 32. Crowdsourcing Execution Which orgs are running large scale crowdsourcing innovation initiatives? crowdsourcing.topcoder.com/innovationebook
  33. 33. IdeaScale’s Innovation Starter Kit: www2.ideascale.com/newmetrics Questions? Topcoder’s Crowdsourcing ebook crowdsourcing.topcoder.com/innovationebook

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