Business Model Generation and Social Entrepreneurship - Alexander Osterwalder

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Designing innovative and sustainable business models requires examining the various components of an organization's operations, customers, and value proposition. Alexander Osterwalder is the co-author of the book "Business Model Generation", and in this interview with SLM's Mario Vellandi, discusses how he helps companies along this path, the similarities and differences between BMG and Blue Ocean Strategy, how social entrepreneurs are tackling difficult challenges as opposed to nonprofits, and the value of visualizing ideas in group discussions.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

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