Building Beautiful Brands for Tomorrow's Needs

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These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/brand_innovation/building-beautiful-brands-tomorrows-needs

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Building Beautiful Brands for Tomorrow's Needs

  1. 1. Building beautiful brands for tomorrow's needs Dorothy Mackenzie
  2. 2. Brands are not unsustainable.
  3. 3. How we meet people’s needs can change.
  4. 4. Integrity Elegance Craft Prosperity Curiosity
  5. 5. Integrity
  6. 6. Narayana Hospitals
  7. 7. Elegance
  8. 8. Opower
  9. 9. Craft Craft
  10. 10. Nudie
  11. 11. Curiosity
  12. 12. Threadless
  13. 13. Prosperity
  14. 14. BMWi
  15. 15. Business model business model innovation is the in thing innovation is a brand opportunity.
  16. 16. Brands make the business model innovation is the in thing future desirable and aspirational
  17. 17. Brands should business model innovation is the in thing articulate the future they want to create.
  18. 18. What will the business model innovation is the in thing ‘families’ of the future be like?
  19. 19. 71% Of Millennials want and expect to work overseas at some point in their career.
  20. 20. 68% Increase in households containing 2 or more families between 1996 and 2012.
  21. 21. 1 in 3 Babies born in the UK in 2012 will live to 100.
  22. 22. 3 million Number of adults currently living with their parents in the UK.
  23. 23. 1 in 4 People believe that they would be better-off if they owned fewer things. Photo: Simon Carr (flickr.com)
  24. 24. $2.5 bn Annual revenue generated by health & fitness monitoring services and devices in the US.
  25. 25. 50% of Millennials think business will achieve the greatest impact on solving society's biggest challenges. Photo: Karina Y (flickr.com)
  26. 26. 57% Of first time buyers are open to purchasing a house in partnership with a friend. Photo: Juhan Sonin
  27. 27. What longer term business model innovation is the in thing legacy will brand marketers leave?
  28. 28. #familyofthefuture brandfutures.dragonrouge.co.uk

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