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Breaking the Mold Around Measuring Employee Motivation, Employee Engagement and the Value of a Purpose-Driven Workforce

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Arthur Woods - This talk will share the results of a new study on employee purpose and fulfillment as drivers of new ways of looking at and measuring employee engagement. Prepare to have traditional measures of employee engagement and other employee metrics challenged by a whole new paradigm.

Published in: Leadership & Management
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Breaking the Mold Around Measuring Employee Motivation, Employee Engagement and the Value of a Purpose-Driven Workforce

  1. 1. Breaking the Mold Around Measuring Employee Motivation, Employee Engagement and the Value of a Purpose-Driven Workforce ARTHUR WOODS Imperative @ArthurWoods @Imperative
  2. 2. Breaking the Mold 
 on Employee Purpose
 @ArthurWoods
  3. 3. 66% OF THE WORKFORCE IS UNFULFILLED
  4. 4. Do we really 
 need work to 
 find fulfillment? © 2018 PwC, CECP, & Imperative
  5. 5. © 2018 PwC, CECP, & Imperative 7% 7% “ I can be fulfilled in life without being fulfilled at work.”
  6. 6. How do we 
 measure 
 fulfillment? © 2018 PwC, CECP, & Imperative
  7. 7. © 2018 PwC, CECP, & Imperative RELATIONSHIPS IMPACT GROWTH 3% 4% 3% Relationships
 Impact
 Growth
  8. 8. What is the connection 
 between fulfillment and retention? © 2018 PwC, CECP, & Imperative
  9. 9. © 2018 PwC, CECP, & Imperative
  10. 10. What is the connection between fulfillment and success? © 2018 PwC, CECP, & Imperative
  11. 11. © 2018 PwC, CECP, & Imperative
  12. 12. Who owns employee fulfillment? © 2018 PwC, CECP, & Imperative
  13. 13. © 2018 PwC, CECP, & Imperative
  14. 14. What are the 
 greatest barriers 
 to fulfillment? © 2018 PwC, CECP, & Imperative
  15. 15. © 2018 PwC, CECP, & Imperative
  16. 16. Pioneering the Largest Research 
 on the Science of Purpose Imperative’s CEO Aaron Hurst founded the Taproot Foundation and studied what motivated pro bono volunteers to donate their time Expanded this research through major studies with NYU, LinkedIn and PwC Imperative developed the Purpose Assessment model and platform
  17. 17. Shifting Mindset
  18. 18. Discovery Personal “Why” and Measure Fulfillment “What drives me and how can I make my work more meaningful?”
  19. 19. OF THE WORKFORCE IS UNFULFILLED BY 2030: 66%
  20. 20. 1 2 3 Help employees find their personal “why” and gauge success as ther fulfillment Begin to measure fulfillment in the workforce Empower our leaders to change the conversation Ideas for Action:
  21. 21. Purpose Activation: 
 
 20% Higher Engagement of Purpose Ambassadors at SunTrust Bank Data + Metrics: arthur@imperative.com 
 

  22. 22. Thanks! imperative.com

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