Beautiful and
Sustainable:
LivingHomes




Steve Glenn
Sustainable Brands ‘09
6/3/09
Context, Part I




                  steve@livinghomes.net
Context, Part II




                   steve@livinghomes.net
Key Conclusions




    1.  There are companies that successfully wed profit
        and purpose.

    2.  Developers are ...
The LivingHomes customer

  1. Appreciates products with great design (form and functionality)…




  2. …that are healthy...
Our consumers/Us


  Desire…                                       Our response…

  1.  A living solution. A home.        ...
Ray Kappe LivingHomes




         RK1            RK2




         RK4.1          RK5.1
                                st...
Kieran Timberlake LivingHomes




         KT1.1                  KT1.2




         KT1.3                  KT1.2
        ...
The first LivingHome: Factory Production (10/05-4/06)




                                              steve@livinghomes....
Model home




             steve@livinghomes.net
steve@livinghomes.net
steve@livinghomes.net
steve@livinghomes.net
steve@livinghomes.net
steve@livinghomes.net
steve@livinghomes.net
steve@livinghomes.net
steve@livinghomes.net
steve@livinghomes.net
Model home




             steve@livinghomes.net
WIRED LivingHome




                   steve@livinghomes.net
WIRED LivingHome




                   steve@livinghomes.net
WIRED LivingHome




                   steve@livinghomes.net
WIRED LivingHome




                   steve@livinghomes.net
KOHLER LivingHome




                    steve@livinghomes.net
KOHLER LivingHome: Living / Dining Room / Kitchen




                                           steve@livinghomes.net
KOHLER LivingHome: Bonus Room




                                steve@livinghomes.net
KOHLER LivingHome: Master Bedroom




                                    steve@livinghomes.net
KOHLER LivingHome: Master Bathroom




                                     steve@livinghomes.net
KOHLER LivingHome: 2nd Bedroom / Nursery




                                           steve@livinghomes.net
U.S. Electricity Consumption




                               steve@livinghomes.net
U.S. Electricity Consumption




                               steve@livinghomes.net
U.S. Building Impacts




                        steve@livinghomes.net
Green building 101


                                               WASTE
                                               C...
Green building 101


  Why build green homes?


                            30-70%     BETTER
                           E...
LEED Rating Systems

                      new
       LEED-NC        construction

                      existing
       L...
A National, Consensus-Based Standard Developed by Experts


  LEED has four levels:
                                      ...
Comparison of Ecological Footprints




                                      steve@livinghomes.net
Z6 Environmental Design Program




                                  steve@livinghomes.net
KOHLER LivingHome Environmental Program


     Zero Energy




                                          steve@livinghomes...
KOHLER LivingHome Environmental Program


     Zero Water




                                          steve@livinghomes....
KOHLER LivingHome Environmental Program


     Zero Emissions




                                          steve@livingho...
KOHLER LivingHome Environmental Program


     Zero Carbon

     Zero Waste




                                          ...
LivingHomes grow with you




                            steve@livinghomes.net
Beautiful and Sustainable Living Homes - Steve Glenn
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Beautiful and Sustainable Living Homes - Steve Glenn

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The built environment is a top contributor of toxins, waste and CO2 emissions, offering plenty of opportunity for innovation and brand differentiation. Emerging solutions lower impact while still meeting our needs for comfort, design and functionality. Steve Glenn of LivingHomes showcases his story and the beautiful homes he creates with principles of efficiency, speed, and low-impact design.

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Beautiful and Sustainable Living Homes - Steve Glenn

  1. 1. Beautiful and Sustainable: LivingHomes Steve Glenn
  2. 2. Sustainable Brands ‘09 6/3/09
  3. 3. Context, Part I steve@livinghomes.net
  4. 4. Context, Part II steve@livinghomes.net
  5. 5. Key Conclusions 1.  There are companies that successfully wed profit and purpose. 2.  Developers are more important than architects. 3.  I should become a developer. steve@livinghomes.net
  6. 6. The LivingHomes customer 1. Appreciates products with great design (form and functionality)… 2. …that are healthy and built in a sustainable way. 3. But they can’t find homes that reflect their values. steve@livinghomes.net
  7. 7. Our consumers/Us Desire… Our response… 1.  A living solution. A home. 1.  Secure top architects. Design homes for living. 2.  Minimized ecological footprint. Third 2.  Extremely comprehensive, LEED party verification of claims. certified environental program. 3.  Proprietary prefabricated building 3.  Great price value; minimal hassle. systems to create homes better, faster, cheaper, with minimal waste. 4.  Positioning: LivingHomes. Secured 4.  The facts; the stories; validation from top industry environmental awards. experts, friends; web access to all. Focused on webcentric, viral based marketing program. steve@livinghomes.net
  8. 8. Ray Kappe LivingHomes RK1 RK2 RK4.1 RK5.1 steve@livinghomes.net
  9. 9. Kieran Timberlake LivingHomes KT1.1 KT1.2 KT1.3 KT1.2 steve@livinghomes.net
  10. 10. The first LivingHome: Factory Production (10/05-4/06) steve@livinghomes.net
  11. 11. Model home steve@livinghomes.net
  12. 12. steve@livinghomes.net
  13. 13. steve@livinghomes.net
  14. 14. steve@livinghomes.net
  15. 15. steve@livinghomes.net
  16. 16. steve@livinghomes.net
  17. 17. steve@livinghomes.net
  18. 18. steve@livinghomes.net
  19. 19. steve@livinghomes.net
  20. 20. steve@livinghomes.net
  21. 21. Model home steve@livinghomes.net
  22. 22. WIRED LivingHome steve@livinghomes.net
  23. 23. WIRED LivingHome steve@livinghomes.net
  24. 24. WIRED LivingHome steve@livinghomes.net
  25. 25. WIRED LivingHome steve@livinghomes.net
  26. 26. KOHLER LivingHome steve@livinghomes.net
  27. 27. KOHLER LivingHome: Living / Dining Room / Kitchen steve@livinghomes.net
  28. 28. KOHLER LivingHome: Bonus Room steve@livinghomes.net
  29. 29. KOHLER LivingHome: Master Bedroom steve@livinghomes.net
  30. 30. KOHLER LivingHome: Master Bathroom steve@livinghomes.net
  31. 31. KOHLER LivingHome: 2nd Bedroom / Nursery steve@livinghomes.net
  32. 32. U.S. Electricity Consumption steve@livinghomes.net
  33. 33. U.S. Electricity Consumption steve@livinghomes.net
  34. 34. U.S. Building Impacts steve@livinghomes.net
  35. 35. Green building 101 WASTE COST WATER SAVINGS USE 50-90% CARBON SAVINGS SAVINGS 30-50% 35% ENERGY SAVINGS 30% steve@livinghomes.net
  36. 36. Green building 101 Why build green homes? 30-70% BETTER ENERGY HEALTH SAVINGS ENHANCED INCREASED PRODUCTIVITY VALUE REDUCED LIABILITY & IMPROVED RISK MANAGEMENT steve@livinghomes.net
  37. 37. LEED Rating Systems new LEED-NC construction existing LEED-EB buildings Commercial commercial Buildings LEED-CI interiors core & LEED-CS shell LEED for HOMES Low-rise Housing neighborhood Mixed-Use LEED-ND development Developments steve@livinghomes.net
  38. 38. A National, Consensus-Based Standard Developed by Experts LEED has four levels: LEED for Homes PLATINUM > 90 Points GOLD > 70 Points SILVER > 50 Points CERTIFIED > 30 Points steve@livinghomes.net
  39. 39. Comparison of Ecological Footprints steve@livinghomes.net
  40. 40. Z6 Environmental Design Program steve@livinghomes.net
  41. 41. KOHLER LivingHome Environmental Program Zero Energy steve@livinghomes.net
  42. 42. KOHLER LivingHome Environmental Program Zero Water steve@livinghomes.net
  43. 43. KOHLER LivingHome Environmental Program Zero Emissions steve@livinghomes.net
  44. 44. KOHLER LivingHome Environmental Program Zero Carbon Zero Waste steve@livinghomes.net
  45. 45. LivingHomes grow with you steve@livinghomes.net

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