Andrew DentTransparency & Green Materials: Key Building Blocks for Tomorrow's Brand Leaders

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Business Week Innovation Columnist and Materials Scientist Andrew Dent will discuss why intelligent and cost-effective sustainability has become increasingly important, particularly as consumers grow weary of being bombarded with “green” solutions of questionable validity. He'll provide some guiding examples of how to approach a new 'good design' ethos, as well as a look at innovative new materials, the present state of recycled materials, and ways to ensure compliance with current and future bans on certain chemicals, and will feature examples from a wide range of industries, including packaging, sneaker design, medical and consumer products, and electronics and housewares. Learn more about Sustainable Business & Design at: http://www.sustainablelifemedia.com

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