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Aligning Strategy, Goal-setting and Innovation with the UN Sustainable Development Goals


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This session will focus on aligning brand strategy, product and service innovation, and corporate sustainability goal-setting with the UN Sustainable Development Goals (SDGs). Join and catch up with the leading edge by capturing the collective pool of experience of a handful of sophisticated brands, each of which has already embarked on an SDG-driven journey. The intention is to present a diverse set of SDG-enabled brand actions and then launch into thoughtful discussion around other strategies and tactics that might help the Sustainable Brands community make the best of contributing to the SDGs while deriving business and brand value in the process.

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Aligning Strategy, Goal-setting and Innovation with the UN Sustainable Development Goals

  1. 1. Aligning Strategy, Goal-setting and Innovation with the UN Sustainable Development Goals Claire Sommer, AIM2Flourish Cora Olsen, Novo Nordisk James Sullivan, SAP Brooke Gast, BASF Be sure to engage in the app: 1) Check into the session by selecting session from the program and selecting 'check in' 2) Pose and 'up-vote' questions to be posed during Q&A: In session description, select 'submit a question'
  2. 2. Aligning strategy, goal-setting and innovation with the Global Goals Cora Olsen Global Lead TBL Reporting 1
  3. 3. Novo Nordisk at a glance Novo Nordisk is a global healthcare company with more than 90 years of innovation and leadership in diabetes care. This heritage has given us experience and capabilities that also enable us to help people defeat other serious chronic conditions: haemophilia, growth disorders and obesity. Novo Nordisk - Corporate Presentatio n PRODUCTS MARKETED IN 180 COUNTRIES STRATEGIC PRODUCTION SITES IN BRAZIL, CHINA, DENMARK, FRANCE AND US SUPPLIER OF MORE THAN HALF OF THE WORLD’S INSULIN 26,800,000 PEOPLE USE OUR PRODUCTS AFFILIATES IN COUNTRIES R&D CENTRES IN CHINA, DENMARK, AND US DKK 107.9 BILLION IN TOTAL REVENUE APPROXIMATELY 230,000 SHAREHOLDERS 75 EMPLOYS APPROXIMATELY 42,300 PEOPLEDIABETES OBESITY GROWTH DISORDERS HAEMOPHILIA
  4. 4. Our strategic framework: How we will be a sustainable business 3 DEMONSTRATE RESPONSIBILITY FOR IMPACTS ON SOCIETY LEAD TOWARDS PROSPERITY INTEGRATE SOCIAL AND ENVIRONMENTAL PRIORITIES IN BUSINESS STRATEGY What society expects: Be part of the solution: Contribute to global goals for sustainable development (SDGs) Create shared value: Create returns on investment for shareholders and ensure benefits for other stakeholders Act responsibly: Identify, prevent and mitigate possible adverse impacts on society - over and above legal obligations Lead the way: Address systemic issues that affect business success Shape conditions for prosperity beyond self-interest Differentiate from competition: Optimise business performance and growth potential Earn customer preference by delivering added benefit Protect our business: Manage and account for performance and impacts Earn license to operate and stakeholder confidence What we do in response:
  5. 5. Our aspiration is to become a sustainable business and to be a contribution to the future we want 4
  6. 6. We particularly welcome the recognition of the importance of the growing burden of non-communicable diseases 5 examples Helping patients in Syria Diabetes clinics in Jordan Access to insulin commitment Reaching the base of the pyramid
  7. 7. We are also committed to making positive contributions to other Global Goals through strategic actions 6 Business ethicsClimate change
  8. 8. 7 Of the 415 million people with diabetes, 66% live in cities
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  10. 10. Busting myths and creating new research to drive innovative solutions at scale 9
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  13. 13. • Must not just be ‘business as usual’ as all business contribute positively ‘as is’ to at least one goal – we much reach scale! • Long-term view, long-term value creation • Invest time in understanding the problem and root causes • Think less traditional when building partnerships • Become truly sustainable – future fit – not just ‘less bad’ • Measure and monitor • Share and be transparent Challenges and lessons learned 12
  14. 14. For more information: The Apis bull logo is a registered trademark of Novo Nordisk A/S
  15. 15. Celebrating Business’ SDGs Innovations
  16. 16. AIM2Flourish Advances the UN Sustainable Development Goals…
  17. 17. AIM2Flourish is First and Only Higher-Education Curriculum for the SDGs: How business is taught How students experience business education How business’ purpose is defined …By Transforming Business Education
  18. 18. Global Network Strength 2,100 Business Education Institutions UN Global Solutions Platform (May 2017)
  19. 19. 1,300+ Community Members 150+ Professors 250 SDGs Innovation Stories
  20. 20. Lucky Iron Fish
  21. 21. Biodegradable Plastic Bags
  22. 22. “Our paradigms shifted toward a sustainable direction: social innovation will form the nuclei of our business models.” Bernard Bairoy, Student, IPMI International Business School
  23. 23. “No matter how small you or your business are, you can change the world inch by inch. It’s not just a phrase, it’s a REALITY that you can see in all the amazing businesses participating in AIM2Flourish.” Laura Banzer Godfroy, Student, Nova Southeastern University
  24. 24. Our Invitations • Invite Students to Be Interviewed • Share our Experiential SDGs curriculum • Celebrate the Flourish Prizes: June 2017