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A New Methodology for Measuring Social Good through Return on Purpose and Amount of Social Capital Created

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Lesa Ukman - Measuring the social value created by an initiative has been a black box to too many for too long. Attempts at capturing social good have included scorecards and other box-ticking exercises, which neither capture the full range of social benefits or costs nor enable comparisons across initiatives. The inability to provide decision-makers a holistic view of the good they are achieving has been the biggest obstacle to growing and scaling investments in that direction. To fill this gap and bring the transformative power of big data and big insights to social good programs, thought leaders have teamed up to create the ProSocial Valuation methodology. Learn what steps are involved and how this methodology applies the concepts of Return on Purpose and Amount of Social Capital Created to express social value.

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A New Methodology for Measuring Social Good through Return on Purpose and Amount of Social Capital Created

  1. 1. A New Methodology for Measuring Social Good through Return on Purpose and Amount of Social Capital Created LESA UKMAN ProSocial Valuation Service @LesaUkman @ProSocialValue
  2. 2. | 1
  3. 3. | 2 Shift to ProSocial
  4. 4. | 3 Good Behavior, Bad Metrics
  5. 5. | 4 Why Does It Matter?
  6. 6. | 5 Homeless World Cup What We Do
  7. 7. | 6 Apply the Algorithm Calculate ValueMeasure Outcomes Intangibles Market Context Cost
 Savings Revenue
 Creation Attitude/
 Behavior
 Shifts ProSocial
 Capital
 Created + = How We Do It
  8. 8. | 7 The Deliverables
  9. 9. | 8 Return on Purpose
 $8.62 to $1 The Deliverables
  10. 10. | 9 Outcomes Awareness: 6M impressions Attitudes: 10K Shoppers. Staff Behavior: 1,600 Donors & Volunteers Fundraising Social Capital Created by Tesco Value $6,000 $500,000 $156,000 $300,000 $968,000 Social Capital Created by Tesco’s Activation of Homeless World Cup The DeliverablesThe Deliverables
  11. 11. | 10 Type of Capital Created 1.2 1.4 3 5 Impact by Sponsor 0 250,000 500,000 750,000 1,000,000 PWC Scottish Loto Hilton Tesco The Deliverables Grantee Dashboards The DeliverablesThe Deliverables
  12. 12. | 11 Funder Dashboards Impact by Initiative 0 250,000 500,000 750,000 1,000,000 Street Soccer Shelter Build Homeless Law HWC The Deliverables
  13. 13. | 12 This is much bigger than Corporate Social Responsibility. This is about Corporate Social Opportunity.
  14. 14. | 13 We can now measure not only Return On Investment (ROI), but also Return On Purpose (ROP). WaterAid
  15. 15. | 14 Valuing your social capital. What’s Next?
  16. 16. | 15 @ProSocialValue Lesa Ukman Lesa Ukman +Lesa Ukman lesa-ukman lesa@lesaukman.com lesaukman.com

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