Digital marketing adoption E-commerce Social marketing Email marketing Web 2.0 Web accessibility Rich media content Online support Search marketing Mobile apps Pervasive computing Website Cloud computing E-BrochureAugment & Prosumersvirtual reality3D
“Your product will only survive in a crowded marketplace ifyou stop advertising and start innovating. The old ways ofmarketing are dead – and being safe is now risky” Seth Godin, Purple Cow
The digital opportunity: Current and future trends1. Web 1.0 > 3.02. Augmented & Virtual Reality3. The Mobile Web4. The Culture of Now5. Social Content
From direct to personalised marketing David Wilcox, The Social Reporter
Public is the new default“People have really gottencomfortable not only sharing moreinformation and different kinds, butmore openly and with more people.That social norm is just somethingthat has evolved over time.
Public is the new defaultMark Zuckerberg, Facebook Founder
Return on investment (direct marketing) Digital Customer activity End sale interactionMetrics:Website traffic from social platformsOn site conversion from social marketingSize of network (fans, followers, friends)
Return on engagement (relationship marketing) Reduced cost/ Conversation interaction Increased saleMetrics:Website traffic from social platformsQuality of network (relevancy and influence)Volume and percentage of network interaction