The digital opportunity:Current and future trendsNottingham Trent University      9 March 2012       th        Susi O’Neil...
The digital opportunity:     Current and future trends1.   Web 1.0 > 3.02.   Augmented & Virtual Reality3.   The Mobile We...
The digital opportunity: Current and future trends1. Web 1.0 > 3.0
We’re not in Kansas anymore
Image        Access over ownership
Modular, customisable systems
Proprietary Systems
Customisable web       Geocities (1994-2009)
Customisable > Generic Web            MySpace (2003-2012)
Generic web     Facebook (2004-present)
Rise of the digital native
Prosumer (Consumer as producer)
People Power
Source: Altimeter
Comparing Digital Natives...
...With Silver Surfers                         Forrester: 2009
GlobalisationPhoto
The adoption curve
Digital marketing adoption                                                E-commerce                           Social mark...
“Your product will only survive in a crowded marketplace ifyou stop advertising and start innovating. The old ways ofmarke...
Old media: lean back
New media – lean forward
Web 1.0
Marta Strikland
The digital opportunity:  Current and future trends1. Web 1.0 > 3.02. Augmented & Virtual Reality
The virtuality continuum
The virtuality continuum 3D       AR                 Virtual worlds       Mobile app   KinectFilm                         ...
Augmented realityEsquire MagazineMolson Dry beerDutch AR safety campaignGoogle Goggles search
Augmented virtuality: gaming                     Xbox Kinect
Virtual reality           Clip: Crystal Maze
Pervasive computing(The internet of things)
The digital opportunity: Current and future trends1. Web 1.0 > 3.02. Augmented & Virtual Reality3. The Mobile Web
The mobile web
Location, Location, Location
The social web goes mobile
Third Spaces
The Culture of Now1.   Web 1.0 > 3.02.   Augmented & Virtual Reality3.   The Mobile Web4.   The Culture of Now
The Culture of Now
Bid taping Seckilling music?
The digital opportunity: Current and future trends1.   Web 1.0 > 3.02.   Augmented & Virtual Reality3.   The Mobile Web4. ...
From direct to personalised marketing David Wilcox, The Social Reporter
Public is the new default“People have really gottencomfortable not only sharing moreinformation and different kinds, butmo...
Public is the new defaultMark Zuckerberg, Facebook Founder
Your customers on social media
Return on investment (direct marketing)   Digital        Customer   activity                       End sale               ...
Return on engagement                 (relationship marketing)                                       Reduced cost/  Convers...
Sentiment analysis            Social Mention
We can haz an iPad strategy?                Alice in Wonderland
The rise in social gamingFarmville:          World of Warcraft:Population 80Million             Population: 11            ...
#EmbarrassingBodies   Two Screen TV
Dark Knight Viral      Alternative Reality Games
Signal to noise ratio
Navigating the data overloadTastemakers
Navigating the data overloadTastemakers   Gatekeepers
Navigating the data overload  Tastemakers   Gatekeepers   Curators
Career opportunities
Career opportunities Jeremiah Oywang, Social Media Strategist,                    s Altimeter
Career opportunities         Susan Hallam,         Search Engine Marketing,         Hallam Internet
Career opportunities                 Pete Cashmore,                 Blogger/Start-up Entrepreneur                 Mashable
Thank youSusi O’Neill, Digital Consultantwww.digitalconsultant.co.ukTwitter @susioneillLinkedIn/Facebook @susioneillemail:...
Future trends in digital marketing
Future trends in digital marketing
Future trends in digital marketing
Future trends in digital marketing
Future trends in digital marketing
Future trends in digital marketing
Future trends in digital marketing
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Future trends in digital marketing

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Principles of Design lecture, Year 1, Nottingham Trent University

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  • Born after 1980 20,000 hours online by age 20 93% of 12-29 years olds online 73% use social networks
  • Future trends in digital marketing

    1. 1. The digital opportunity:Current and future trendsNottingham Trent University 9 March 2012 th Susi O’Neill Digital Consultant
    2. 2. The digital opportunity: Current and future trends1. Web 1.0 > 3.02. Augmented & Virtual Reality3. The Mobile Web4. The Culture of Now5. Social Content
    3. 3. The digital opportunity: Current and future trends1. Web 1.0 > 3.0
    4. 4. We’re not in Kansas anymore
    5. 5. Image Access over ownership
    6. 6. Modular, customisable systems
    7. 7. Proprietary Systems
    8. 8. Customisable web Geocities (1994-2009)
    9. 9. Customisable > Generic Web MySpace (2003-2012)
    10. 10. Generic web Facebook (2004-present)
    11. 11. Rise of the digital native
    12. 12. Prosumer (Consumer as producer)
    13. 13. People Power
    14. 14. Source: Altimeter
    15. 15. Comparing Digital Natives...
    16. 16. ...With Silver Surfers Forrester: 2009
    17. 17. GlobalisationPhoto
    18. 18. The adoption curve
    19. 19. Digital marketing adoption E-commerce Social marketing Email marketing Web 2.0 Web accessibility Rich media content Online support Search marketing Mobile apps Pervasive computing Website Cloud computing E-BrochureAugment & Prosumersvirtual reality3D
    20. 20. “Your product will only survive in a crowded marketplace ifyou stop advertising and start innovating. The old ways ofmarketing are dead – and being safe is now risky” Seth Godin, Purple Cow
    21. 21. Old media: lean back
    22. 22. New media – lean forward
    23. 23. Web 1.0
    24. 24. Marta Strikland
    25. 25. The digital opportunity: Current and future trends1. Web 1.0 > 3.02. Augmented & Virtual Reality
    26. 26. The virtuality continuum
    27. 27. The virtuality continuum 3D AR Virtual worlds Mobile app KinectFilm Second Life QR Code
    28. 28. Augmented realityEsquire MagazineMolson Dry beerDutch AR safety campaignGoogle Goggles search
    29. 29. Augmented virtuality: gaming Xbox Kinect
    30. 30. Virtual reality Clip: Crystal Maze
    31. 31. Pervasive computing(The internet of things)
    32. 32. The digital opportunity: Current and future trends1. Web 1.0 > 3.02. Augmented & Virtual Reality3. The Mobile Web
    33. 33. The mobile web
    34. 34. Location, Location, Location
    35. 35. The social web goes mobile
    36. 36. Third Spaces
    37. 37. The Culture of Now1. Web 1.0 > 3.02. Augmented & Virtual Reality3. The Mobile Web4. The Culture of Now
    38. 38. The Culture of Now
    39. 39. Bid taping Seckilling music?
    40. 40. The digital opportunity: Current and future trends1. Web 1.0 > 3.02. Augmented & Virtual Reality3. The Mobile Web4. The Culture of Now5. Social Content
    41. 41. From direct to personalised marketing David Wilcox, The Social Reporter
    42. 42. Public is the new default“People have really gottencomfortable not only sharing moreinformation and different kinds, butmore openly and with more people.That social norm is just somethingthat has evolved over time.
    43. 43. Public is the new defaultMark Zuckerberg, Facebook Founder
    44. 44. Your customers on social media
    45. 45. Return on investment (direct marketing) Digital Customer activity End sale interactionMetrics:Website traffic from social platformsOn site conversion from social marketingSize of network (fans, followers, friends)
    46. 46. Return on engagement (relationship marketing) Reduced cost/ Conversation interaction Increased saleMetrics:Website traffic from social platformsQuality of network (relevancy and influence)Volume and percentage of network interaction
    47. 47. Sentiment analysis Social Mention
    48. 48. We can haz an iPad strategy? Alice in Wonderland
    49. 49. The rise in social gamingFarmville: World of Warcraft:Population 80Million Population: 11 Million
    50. 50. #EmbarrassingBodies Two Screen TV
    51. 51. Dark Knight Viral Alternative Reality Games
    52. 52. Signal to noise ratio
    53. 53. Navigating the data overloadTastemakers
    54. 54. Navigating the data overloadTastemakers Gatekeepers
    55. 55. Navigating the data overload Tastemakers Gatekeepers Curators
    56. 56. Career opportunities
    57. 57. Career opportunities Jeremiah Oywang, Social Media Strategist, s Altimeter
    58. 58. Career opportunities Susan Hallam, Search Engine Marketing, Hallam Internet
    59. 59. Career opportunities Pete Cashmore, Blogger/Start-up Entrepreneur Mashable
    60. 60. Thank youSusi O’Neill, Digital Consultantwww.digitalconsultant.co.ukTwitter @susioneillLinkedIn/Facebook @susioneillemail: susi@digitalconsultant.co.uk

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