THE SAINT OR SINNER EXPERIENCE Saint or Sinner is a fun way to compete with friends and to share videos, stories, and phot...
THE SAINT OR SINNER EXPERIENCE:     POSTING/SHARING <ul><li>The Posting Phenomenon </li></ul><ul><ul><li>Twitter, Facebook...
THE SAINT OR SINNER EXPERIENCE:     STATUSES <ul><li>Voting </li></ul><ul><li>Users vote on the content they view  </li></...
THE SAINT OR SINNER EXPERIENCE:     CONTEST <ul><ul><li>All participants receive free content </li></ul></ul><ul><ul><ul><...
A VIRAL EXPERIENCE <ul><li>Facebook integration </li></ul><ul><ul><li>Simultaneous Posting from Saint or Sinner on Faceboo...
EXTENDING SAINT OR SINNER <ul><ul><li>Online Partnerships </li></ul></ul><ul><ul><li>Potential Partnerships with Facebook ...
PROJECTED RESULTS <ul><li>Engaging users in the brand in an informal setting </li></ul><ul><li>Building a fan base of  reg...
AND IN CONCLUSION <ul><li>Saint or Sinner: </li></ul><ul><li>Will appeal to our generation </li></ul><ul><li>Will attract ...
EXTRA SPECIAL THANKS TO: <ul><li>Marcelo Guerra  </li></ul><ul><li>and Loretta Bender, Janine Criscuolo, Jennifer Garelick...
CREATIVE:
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Saint Or Sinner Presentation at Showtime Networks

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A group intern presentation about designing a viral marketing campaign

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Saint Or Sinner Presentation at Showtime Networks

  1. 3. THE SAINT OR SINNER EXPERIENCE Saint or Sinner is a fun way to compete with friends and to share videos, stories, and photos in a Nurse Jackie -branded online environment on Facebook.
  2. 4. THE SAINT OR SINNER EXPERIENCE: POSTING/SHARING <ul><li>The Posting Phenomenon </li></ul><ul><ul><li>Twitter, Facebook, F My Life </li></ul></ul><ul><ul><li>Our generation’s obsession with posting and sharing </li></ul></ul><ul><ul><li>Participation in Saint or Sinner </li></ul></ul><ul><ul><li>Users post content </li></ul></ul><ul><ul><ul><li>video, text, links, photos </li></ul></ul></ul><ul><ul><li>Users view content </li></ul></ul><ul><ul><ul><li>User generated content </li></ul></ul></ul><ul><ul><ul><li>Nurse Jackie clips, quotes </li></ul></ul></ul><ul><ul><li>Users share content </li></ul></ul><ul><ul><ul><li>Facebook’s sharing capabilities </li></ul></ul></ul>
  3. 5. THE SAINT OR SINNER EXPERIENCE: STATUSES <ul><li>Voting </li></ul><ul><li>Users vote on the content they view </li></ul><ul><li>Is it saintly or sinful? Vote: SAINT or SINNER </li></ul><ul><li>Statuses </li></ul><ul><li>Participants have a status based on the rating of their posted content as saintly or sinful. </li></ul><ul><li>Facebook Profile badge - are you a SAINT or a SINNER? </li></ul>
  4. 6. THE SAINT OR SINNER EXPERIENCE: CONTEST <ul><ul><li>All participants receive free content </li></ul></ul><ul><ul><ul><li>wallpapers and ring tones </li></ul></ul></ul><ul><ul><ul><li> incentivizing initial registration </li></ul></ul></ul><ul><ul><li>Sweepstakes for a walk on roll in the show </li></ul></ul><ul><ul><ul><li>Entries into sweepstakes are given for each contribution a participant makes to Saint or Sinner (posted content and votes) </li></ul></ul></ul><ul><ul><ul><li> incentivizing continued participation </li></ul></ul></ul>
  5. 7. A VIRAL EXPERIENCE <ul><li>Facebook integration </li></ul><ul><ul><li>Simultaneous Posting from Saint or Sinner on Facebook </li></ul></ul><ul><ul><li>Profile Badge </li></ul></ul><ul><ul><li>Newsfeed </li></ul></ul><ul><li>The Saint or Sinner Widget: </li></ul><ul><li>Embeddable version for personal websites </li></ul><ul><li>&quot;Daily Saint or Sinner&quot; </li></ul><ul><li>Mobile Application </li></ul><ul><li>Mobile access to Saint or Sinner </li></ul>
  6. 8. EXTENDING SAINT OR SINNER <ul><ul><li>Online Partnerships </li></ul></ul><ul><ul><li>Potential Partnerships with Facebook and Twitter to share user content interactively </li></ul></ul><ul><ul><li>Commercial Partnerships: </li></ul></ul><ul><ul><ul><li>Team with sites like Sugar Networks, YouTube, and Others to promote RSS feeds </li></ul></ul></ul><ul><ul><ul><li>Mobile Application on Smartphones </li></ul></ul></ul>
  7. 9. PROJECTED RESULTS <ul><li>Engaging users in the brand in an informal setting </li></ul><ul><li>Building a fan base of registered users to generate a user database for re-targeting advertising </li></ul><ul><li>Reaching out to the 18 – 35 year-old demographic to utilize their obsession with sharing to share our own content </li></ul>
  8. 10. AND IN CONCLUSION <ul><li>Saint or Sinner: </li></ul><ul><li>Will appeal to our generation </li></ul><ul><li>Will attract both superfans and nonfans of the show </li></ul><ul><li>Is easily implementable </li></ul>
  9. 11. EXTRA SPECIAL THANKS TO: <ul><li>Marcelo Guerra </li></ul><ul><li>and Loretta Bender, Janine Criscuolo, Jennifer Garelick, Dan Leventhal, Nicole Meola, Andre Sala, and Ken Todd </li></ul>
  10. 12. CREATIVE:

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