#SMinMN LinkedIn Presentation

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Brief presentation to introduce LinkedIn to Mayo Clinic Social Media Residency participants.

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#SMinMN LinkedIn Presentation

  1. 1. Social Media Residency Rotation ©2011 MFMER | 3139261-1
  2. 2. Did you know? (aka Interesting Facts)• Started out in the living room of co-founder Reid Hoffman in 2002.• Officially launched on May 5, 2003.• Let’s count to five!• World’s largest professional network on the Internet with 161 million members.• Students and recent college graduates are the fastest-growing demographic on LinkedIn. ©2011 MFMER | 3139261-2
  3. 3. It really is a small world…. ©2011 MFMER | 3139261-3
  4. 4. Making Global Connections• Members in over 200 countries and territories.• Sixty-one percent of LinkedIn members are located outside of the United States.• Currently available in seventeen languages: English, Czech, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Polish, Portuguese, Romanian, Russian, Spanish, Swedish and Turkish. ©2011 MFMER | 3139261-4
  5. 5. Connecting• More than 2 million companies have LinkedIn Company Pages.• Members are sharing insights and knowledge in more than one million LinkedIn Groups.• Hundreds of thousands of job applications have been submitted using Apply With LinkedIn.• 22 percent of unique visiting members came from mobile devices. ©2011 MFMER | 3139261-5
  6. 6. Why join LinkedIn?• Establish and manage online identity• Build credibility about areas of expertise• Keep track of colleagues• Search for jobs and clients while being visible to potential employers• Interact with experts from a wide range of industries. ©2011 MFMER | 3139261-6
  7. 7. Few simple rules of engagement• Be a professional among professionals• Maintain stronger boundaries between work and personal life• Collegiality and collaboration• Avoid blatant self-promotion• Contribute more than you take ©2011 MFMER | 3139261-7
  8. 8. Let’s DiveIn to LinkedIn ©2011 MFMER | 3139261-8
  9. 9. What’s next?• Setting up a profile• Individual v. Company pages• Group membership and participation• “Answers” participation ©2011 MFMER | 3139261-9

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