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“How Agents Can Become More Profitable Using New Tools to Generate Leads”

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“How Agents Can Become More Profitable Using New Tools to Generate Leads”

  1. 1. FrogPond<br />Invites You to discover<br />“How Agents Can Become More Profitable Using New Tools to Generate Leads<br />www.HTEN.com<br />1<br />
  2. 2. 2<br /> Where have we Been? Where are we Now? Where are we Going? <br />
  3. 3. How Many Ways Can You Read the New York Times?<br />1. Print Newspaper <br /> 2. Online Website<br />3. iPhone Application<br />www.HTEN.com<br />3<br />
  4. 4. Good News for consumer marketers -- Email Marketing effectiveness is <br />"increasing alot" by a rate of nearly 2 to 1…<br /><ul><li> List Segmentation
  5. 5. Content Relevancy
  6. 6. User Preferences</li></ul>Source: MarketingSherpaImage: MarketingSherpa<br />ww.HTEN.com<br />
  7. 7. 5<br />Inbound Marketing vs Outbound Marketing<br />www.HTEN.com<br />
  8. 8. California Association of REALTORS Survey Results Showed…<br /><ul><li> 13% of Homebuyers look at newspaper advertisements
  9. 9. 84% of Homebuyers use the Internet
  10. 10. 80% of Agents still buy newspaper advertisement</li></ul>www.HTEN.com<br />6<br />
  11. 11. What 3 Questions Should REALTORS Ask?<br /><ul><li> How can Housing Trends eNewsletter</li></ul> Generate Leads?<br /><ul><li> How can I promote myself as the Real Estate</li></ul> Expert & Trusted Advisor to today’s consumers<br /> while saving time and money?<br /><ul><li> What is the information consumers are seeking</li></ul> and how can I provide it?<br /> www.HTEN.com<br />7<br />
  12. 12. Real Estate Market Data <br />www.HTEN.com<br />8<br />
  13. 13. 9<br />
  14. 14. 10<br />www.HTEN.com<br />
  15. 15. 11<br />
  16. 16. How does Housing<br />Trends eNewsletter BENEFIT you?<br />1. FREE Online Marketing Tool - Turnkey - Saves Time & Money<br /> 2. Personal Brand Re-Enforcer<br /> 3. Lead Generator<br /> 4. Relationship Builder<br />5. Viral Marketer<br /> 6. Email List Builder <br /> 7. Provider of Valuable Content for Social Media Marketing<br /> www.HTEN.com<br />12<br />
  17. 17. Personalize Your URL<br />Branding Yourself<br /> http://YourName.HousingTrendseNewsletter.com<br />www.HTEN.com<br />13<br />
  18. 18. Adding Your Links Drives Consumers to YOU<br />www.HTEN.com<br />14<br />
  19. 19. 15<br /> Drive Traffic to Your Website <br />www.HTEN.com<br />
  20. 20. 16<br /> FREE Member Benefit<br />www.HTEN.com<br />
  21. 21. 17<br />MargieDorrance<br />www.HTEN.com<br />
  22. 22. 18<br />www.HTEN.com<br />
  23. 23. 19<br /> STEP 1 – Add Photo<br />www.HTEN.com<br />
  24. 24. 20<br /> STEP 2 - Add Your Links<br /> www.HTEN.com<br />
  25. 25. 21<br />Step 3 – Add Your Email Address <br /> www.HTEN.com<br />
  26. 26. 22<br />http://clients.housingtrendsenewsletter.com<br />www.HTEN.com<br />
  27. 27. 23<br /> Agent Administrative Area <br />www.HTEN.com<br />
  28. 28. 24<br /> Get Badges & Banners<br />www.HTEN.com<br />
  29. 29. 25<br /> Draft Message to Email Consumers Monthly<br /> www.HTEN.com<br />
  30. 30. 26<br /> 3 Easy Steps to Get Started<br />www.HTEN.com<br />
  31. 31. www.HTEN.com<br />27<br />
  32. 32. BE REALLY COOL<br /> Housing Trends eNewsletter<br /> is Mobile Enabled<br /> www.HTEN.com<br />28<br />
  33. 33. Consumers read your 1 Minute Market Report from<br /> any location on their smart phones.<br />Even while looking at waterfront properties<br /> www.HTEN.com<br />29<br />
  34. 34. Why Internet Leads are GOOD Leads <br /> 1. Consumer FINDS You <br /> 2. TRUSTS You to be Knowledgable<br />3. Takes an ACTION to Communicate with You<br />www.HTEN.com<br />30<br />
  35. 35. Marketing 2010 Bible says…<br />You WILL Loose Marketing Efforts<br /> Time Money Reputation<br /> If You Do Not Respond to Email Leads<br /> www.HTEN.com<br />31<br />
  36. 36. 32<br /> Ways to Share Your Free <br />Housing Trends eNewsletter with Consumers<br />www.HTEN.com<br />
  37. 37. Why is Social Media Important?<br />Twitter exceeded 5 billion Tweets in October 2009<br />YouTube has over 1 billion video views daily<br />Facebook accounts for 6% of all US internet visits<br />www.HTEN.com<br />33<br />
  38. 38. 34<br />www.HTEN.com<br />
  39. 39. Statistics about Facebook<br /><ul><li> More than 400 million people using Facebook
  40. 40. 100 million mobile Users
  41. 41. 100 million Facebook Connect users
  42. 42. 25 billion items shared each month on Facebook</li></ul> www.HTEN.com<br />35<br />
  43. 43. 36<br />Twitter is social networking and microblogging service. <br />From a business and marketing perspective, <br />Twitter helps you:<br /><ul><li> develop and promote your brand
  44. 44. interact with your customers prospects
  45. 45. track what people are saying about your company
  46. 46. develop direct relationships with bloggers, journalists</li></ul> and industry leader<br />www.HTEN.com<br />
  47. 47. 37<br />Current Twitter Speed is around <br />51,860 tweets by minute<br /> Tuesday May 18 14:37:59 <br /> UTC 2010<br /> TweetSpeed.com<br /> www.HTEN.com<br />
  48. 48. 38<br />
  49. 49. 39<br />Email Marketing Campaign<br /><ul><li> Meet Buyers and Sellers
  50. 50. Ask for Email Addresses
  51. 51. Add Banner to Your Email Signature
  52. 52. Email Housing Trends eNewsletter to</li></ul> Consumers Each Month<br /> ww.HTEN.com<br />
  53. 53. REALTOR Danny Frank Reaches 2,800 Consumers <br />www.HTEN.com<br />40<br />
  54. 54. Housing Trends eNewsletter Provides You with Valuable Content <br />To Create the Buzz<br />Social Media: Networking<br />Anyone can connect with Everyone from Anywhere<br />2. Social Media: Publishing<br />Everyone can publish Anything for Everyone<br />3. Social Media: Sharing<br />Anyone can promote Anything to Everyone<br />www.HTEN.com<br />41<br />
  55. 55. # 1 on Yahoo for “housing trends” out of 63.3 Million<br />www.HTEN.com<br />42<br />
  56. 56. 43<br />
  57. 57. # 1 on Google Search for “housing trends” our of 44.6 Million <br />44<br />
  58. 58. 45<br />
  59. 59. 46<br />
  60. 60. 47<br />
  61. 61. ACTION PLAN:<br />Sign Up Today<br />Grow Email List & Email Monthly<br />Sign Up & Get Involved with Social Media<br />Respond to Your Leads<br />Make More Money<br /> www.HTEN.com<br />48<br />
  62. 62. <ul><li>All REALTORS may sign up for Housing</li></ul> Trends eNewsletter<br /><ul><li>Many will sign up
  63. 63. Few will use it effectively to generate</li></ul> business<br /> Where do YOU want to be?<br />www.HTEN.com<br />49<br />
  64. 64. Housing Trends eNewsletter<br />www.HTEN.com<br />50<br />
  65. 65. 51<br />Sign Up at www. HTEN.com<br />www.HTEN.com<br />
  66. 66. 52<br />Look for these banners to on Your Associations Sites<br />Click to Sign Up<br />www.HTEN.com<br />
  67. 67. 53<br />Housing Trends eNewsletter<br />Susie Hale<br />713.880.1010<br />Susie@FrogPond.com<br />Support: HousingTrendseNewsletter@FrogPond.com<br />www.HTEN.com<br />

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