London vet show - Internet Marketing for Vets

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A whistle stop tour to marketing the vet practice othe internet. From The London Vet Show 2010

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  • 2006 Lightening tour of opportunities.
  • Ask re use
  • You already know how to do social networking for your practice. Word of mouth. Don;t be intimidated. You already know how to do the difficult bit, you just need to 1/ learn a few very basic technicalities 2/know whats out there 3/social conventions
  • Rapidly changing patterns of use
  • Quick tip
  • Obviously best if organic search engine optimisation means you are coming up first anyway
  • Lightening tour of opportunities. Many free or low cost
  • London vet show - Internet Marketing for Vets

    1. 1. Internet marketing forInternet marketing for vetsvets Susie Samuel MA VetMB MRCVS www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    2. 2. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    3. 3. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    4. 4. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    5. 5. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    6. 6. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    7. 7. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    8. 8. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    9. 9. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    10. 10. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    11. 11. Internet action planInternet action plan Interesting and engaging website Search engine optimisation Social networking Directories Monitor www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    12. 12. Internet action planInternet action plan Interesting and engaging website Search engine optimisation Social networking Pay per click ads Directories Monitor www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    13. 13. Social networkingSocial networking 25% of all UK internet time www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    14. 14. Social Media Use Demographics www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    15. 15. “(Social networking) is human communication.” Rob Key www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    16. 16. Mobile internetMobile internet Twitter mobile use up by 62% since mid April Twitter 50% online mobile time spent on Facebook GSMA www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    17. 17. Mobile users spend 1.4 times as many hours using social networking sites than reading and responding to e-mail TNS www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    18. 18. Social MediaSocial Media Interact with your clients ‘Organic’ advertising ‘Viral’ spread www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    19. 19. FacebookFacebook 26M monthly active users UK www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    20. 20. 11.9 million daily reach in UK The Sun 2.9M X Factor 12.4M www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    21. 21. Other Social MediaOther Social Media 3.7M Twitter 2.7M My Space 2.1M Linked In www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    22. 22. Social Media getting startedSocial Media getting started Facebook Twitter www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    23. 23. FacebookFacebook Profiles Fan pages Groups www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    24. 24. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    25. 25. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    26. 26. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    27. 27. facebookfacebook You want a fan page!! www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    28. 28. facebookfacebook www.facebook.com/pages/create.php www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    29. 29. facebookfacebook www.facebook.com/username www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    30. 30. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    31. 31. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    32. 32. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    33. 33. twittertwitter www.twitter.com/signup www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    34. 34. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    35. 35. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    36. 36. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    37. 37. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    38. 38. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    39. 39. Social media contentSocial media content Seasonal advice Competitions Promotions Encourage participation Respond to feedback www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    40. 40. Social media practicalitiesSocial media practicalities Encourage staff to participate Draw up a calender for admin Policy for negative comments Social networking policy www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    41. 41. Getting fans and followersGetting fans and followers Newsletter Posters Staff ‘Suggest’ to friends Ads www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    42. 42. Other sites to exploreOther sites to explore Linked In You Tube Flikr Foursquare Google places www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    43. 43. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    44. 44. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    45. 45. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    46. 46. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    47. 47. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    48. 48. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    49. 49. Internet action planInternet action plan Interesting and engaging website Search engine optimisation Social networking Pay per click ads Directories Monitor www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    50. 50. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    51. 51. google adsgoogle ads www.google.co.uk/adwords www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    52. 52. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    53. 53. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    54. 54. Internet action planInternet action plan Interesting and engaging website Search engine optimisation Social networking Pay per click ads Directories Monitor Analyse www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    55. 55. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    56. 56. Online DirectoriesOnline Directories Type of traffic Page rank Unique visitors Time spent viewing www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    57. 57. www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    58. 58. Monitor and analyseMonitor and analyse Google alerts Social mention Google analytics www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    59. 59. Internet action planInternet action plan Interesting and engaging website Search engine optimisation Social networking Directories Google and facebook ads Monitor www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com
    60. 60. Susie Samuel MA VetMB MRCVSSusie Samuel MA VetMB MRCVS 0845 4961 204 07782273040 Social media for vets – facebook Internet marketing for vets – Linked In susie@vethelpdirect.com www.vethelpdirect.com 0845 4961204 susie@vethelpdirect.com

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