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Discovering the Success Formula to Marketing Scientific Instruments Online

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Presented at Pittcon 2008 in New Orleans by John Buie of LabX.com to a group of Marketing Managers in the Laboratory Products and Analytical Instrument manufacturing market. For slide notes and more info please visit the blog www.labpr.com

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Discovering the Success Formula to Marketing Scientific Instruments Online

  1. 1. Presented By: John Buie Discovering the Success Formula to Marketing Scientific Instruments Online.
  2. 2. The Formula
  3. 3. 1. Link Building
  4. 4. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com Why is Link Building so Important? 1. Link Building
  5. 5. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com Why is Link Building so Important? 1. Link Building
  6. 6. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com Why is Link Building so Important? 1. Link Building
  7. 7. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com Why is Link Building so Important? 1. Link Building
  8. 8. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com Why is Link Building so Important? 1. Link Building
  9. 9. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com Why is Link Building so Important? 1. Link Building
  10. 10. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com Why is Link Building so Important? 1. Link Building
  11. 11. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  12. 12. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  13. 13. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  14. 14. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  15. 15. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  16. 16. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  17. 17. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  18. 18. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  19. 19. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  20. 20. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  21. 21. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Where do you Find New Links? 1. Link Building
  22. 22. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Link Qualities to Look for 1. Link Building
  23. 23. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Link Qualities to Look for 1. Link Building
  24. 24. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Link Qualities to Look for 1. Link Building
  25. 25. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Link Qualities to Look for 1. Link Building
  26. 26. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Link Qualities to Look for 1. Link Building
  27. 27. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Link Qualities to Look for 1. Link Building
  28. 28. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Link Qualities to Look for 1. Link Building
  29. 29. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Link Qualities to Look for 1. Link Building
  30. 30. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Which links have the Most Value? 1. Link Building
  31. 31. c) Which links have the Most Value? 1. Link Building
  32. 32. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Which links have the Most Value? 1. Link Building
  33. 33. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Which links have the Most Value? 1. Link Building
  34. 34. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Which links have the Most Value? 1. Link Building
  35. 35. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Which links have the Most Value? 1. Link Building
  36. 36. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Which links have the Most Value? 1. Link Building
  37. 37. 2. Landing Pages
  38. 38. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Designing for Conversions 2. Landing Pages
  39. 39. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Designing for Conversions 2. Landing Pages
  40. 40. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Designing for Conversions 2. Landing Pages
  41. 41. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Designing for Conversions 2. Landing Pages
  42. 42. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) For Search Engine Spiders 2. Landing Pages
  43. 43. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) How they relate to Google PPC 2. Landing Pages
  44. 44. 3. Analytics
  45. 45. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com a) Choosing the Right Analytics Tool 3. Analytics
  46. 46. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Configuring Google Analytics 3. Analytics
  47. 47. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Configuring Google Analytics 3. Analytics
  48. 48. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Configuring Google Analytics 3. Analytics
  49. 49. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Configuring Google Analytics 3. Analytics
  50. 50. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com b) Configuring Google Analytics 3. Analytics
  51. 51. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Test, Tweak and Repeat 3. Analytics
  52. 52. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Test, Tweak and Repeat 3. Analytics
  53. 53. Presented at Pittcon 2008 by John Buie Sponsored by LabX.com c) Test, Tweak and Repeat 3. Analytics
  54. 54.
  55. 55. What’s Next?
  56. 56. John Buie Check out my Blog: www.LabPR.com Email me anytime: johnb@labx.com I like chatting in the mornings: 705-528-6888 x233 See me again: Intensive 2 Full Day course on tuning your existing online marketing campaign and strategy for 2009 Thursday and Friday October 23-24 th in Orlando. Contact Me Anytime

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