The New Rules for Finding Customers
& Building Relationships
Today we’re going to cover the following:
What is Social Media?
Tools of Social Media Marketing
Active usage of top 10 Social Platforms
d)Changes in active usage : Q2 vs Q4 2013
How Social Media Marketing is different?
Set up a Google Alert for yourself
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing (SMM) uses social media portals to positively influence
consumers toward a website, company, brand, product, service, or a person.
Typically, the end goal of social media marketing is a “conversion,” such as the
purchase of a product, subscription to a newsletter, registration in an online
community, or some other desirable consumer action.
WHY IS SOCIAL MEDIA PRESENCE IMPORTANT ?
SMM is the new entrant in the world of marketing. To keep the pace with today’s
competitive environment, it is important to use this technique of marketing
Now-a-days everything is just a click away. Consumers are more internet-friendly
and they believe in saving their time.
A good reputation can be used to buy cooperation from others, even from people
we have never met.
3 REASONS WHY WE LOVE SOCIAL MEDIA
1. Relationships - Social media isn’t just tweeting and posting! Keep that in mind. It
is an extension of your brand, your mission and your values. It is meant to support
your company, reinforcing your reputation, products, service and commitment to your
customers. Build relationships in and around your social channels, showcasing your
desire to serve your audience. These relationships are the foundation of your brand’s
reputation, success and bottom-line. Build the trust and see the return.
2. Brand Advocates- Each consumer is connected and has a voice – they will share
their testimonials and experiences with the world, so it is your job to make it a
positive one. Pay attention to them, understand their pain points and give them viable
3. Global Communities (Communities Create Markets)- One of the greatest
opportunities of social media marketing is to create your community, your network all
over the world, not just in your backyard or down the street. You can interact with
customers all over the world without ever needing to leave your office.
TOP TEN SOCIAL MEDIA SITES JAN - 2014
Media Site (millions)
Google Page Alexa Global
1.15 + Billion
What is it?
Twitter is a service to communicate and stay connected through the exchange of
Why use it?
Communicate with your customers about events, promotions, special offers, and
How to use it?
Go to Twitter.com and create a free account, grow your list of “followers” and start
communicating with them via “Tweets”
MOST POPULAR TWEETS OF 2013 - PAID
You’ll only be charged
when people follow your
Promoted Account or
retweet, reply, favorite or
click on your Promoted
Tweets. You’ll never be
charged for your organic
activity on Twitter.
What is it?
Facebook is a social networking web site where users can join networks organized by
city, workplace, school, and region to connect and interact with other people
Why use it?
Create a customizable presence for your business and connect with your customers
on a more personal level
How to use it?
Go to Facebook.com and create a page for your business, advertise your Facebook
page and grow your connections
1. Manage Page info, Edit Page settings and
Admin rolls, View Activity Log and Banned users,
toggle account use
2. Invite Friends, Share Page, Promote Page
3. Quick glance at post reach
4. Respond and engage with followers via
5. Quick glance at Like count/new fans
6. View detailed analytics on Page by date,
7. Create Ads
8. Cover photo
9. Profile Picture
10. 10. Give basic details and links for your company
11. 11. Custom app thumbnail
12. 12. Click to expand custom apps menu
FACEBOOK UPDATES & ADVERTISING
Reach the exact
audience you want with
relevant targeted ads.
Sponsored Stories Your
By posting engaging
content, you can
increase the reach of
your posts in News Feed.
The world's largest social
network is launching a
feature that shows users
what is trending, similar
Twitter's trending topics
DIFFERENCE BETWEEN FACEBOOK SPONSORED STORIES & PAGE POST ADS
51% of engagement on Facebook occurs via mobile devices.
Status posts average 5x more organic impressions than any other post type.
The majority of Facebook posts are made on Thursday and Friday, but Monday is one of the
best days for engagement.
ACTIVE USAGE OF TOP 10 SOCIAL PLATFORMS, BY REGION
ACTIVE USERS OF THE TOP 10 SOCIAL PLATFORMS, BY AGE
GLOBAL PENETRATION OF SOCIAL PLATFORMS- ACCOUNT OWNERSHIP AND
TOP 20 SOCIAL PLATFORMS - CHANGES IN ACTIVE USAGE : Q2 VS Q4 2013
HOW INTERNET MARKETING IS DIFFERENT?
Video Sharing Web Sites
HOW SOCIAL MEDIA MARKETING IS DIFFERENT?
Social Media Approach
Controls content seen by audience
Focuses on audience contribution
HOW CAN SOCIAL MEDIA HELP YOU?
It can connect you with customers, vendors, and potential business partners
Spread the word about your business
Increase your credibility and relevance on the Internet
WHERE CONTENT IS KING…
Social Media is all about:
Content Delivery – putting it out there
Content Visibility – letting some people see it
Content Virality – broadcasting it to EVERYONE!
Set up a Google Alert for yourself.. So you know as soon as information is posted about
you on the internet.
1 Million websites have integrated with Facebook
77% of Fortune Global 100 Companies Use Twitter
70% of Local Businesses Use Facebook For Marketing
Each Facebook user spends on average 15 hours and 33 minutes a month on the site
More than 250 million people access Facebook through their mobile devices
There are over 1 billion unique monthly visitors on Youtube
4.2 billion people use mobile device to access social media sites
Social media generates almost double the marketing leads of trade show,
telemarketing, daily mail or PPC.
Women check out a brand's social page often than men
More than 23% of marketers are investing in bloging and social media
Around 46% of web users turn to social media for making purchase
60% consumer says the integration of social media makes them more likely to share
product and services.
Mobile and tablet usage is beginning to heavily impact social media usage with
mobile having the biggest effect on Twitter which is used by 94 million active
Twitter to share photos compared to 140 million on PC. This is the highest
proportion of mobile vs. PC photos sharing of any social network
TIPS FOR USING SOCIAL MEDIA
Start out small
Clearly define your marketing objectives
Select your target market
Assess your capabilities and know-how
Execute your online strategy
Measure your effectiveness
Most importantly, experiment!
ADD A FACEBOOK ICON TO YOUR EMAIL SIGNATURE
Right click on the icon and save it or copy and insert
into your signature
Right click and select Hyperlink
Insert the Union Facebook page address
Contacts will be alerted to access the Facebook page