Presents“ FANTASTIC HOUSEWIVES ”Lets take the first step and begin your journey on the... Financial Freedom!
Concept People’s Samachar has always evolved new &innovative avenue for brand expression through uniqueevents- Fantastic Housewives. In this you have anopportunity to communicate directly with your TG andincrease awareness level regarding financial freedom.It is a concept, Bourne out of the fiery need to connect withhousewives, and provide them a platform to achievefinancial freedom. By walking with Bajaj Allianz LifeInsurance the Financial Freedom you will become adifferent person. You will become a person who can helpothers in this journey and leave a legacy for your family.
Objective• To raise issue of financial freedom faced by the housewives.• To Change thinking and habits to free from financial burdens.• To navigate them to right financial freedom.
Mechanics• We would develop ‘ Mission Azaadi” event for 15 days around working womensand homemakers. In this we will invite 200-250 women‘s from kitty groups &clubs of Bhopal.• Participants will have to register themselves by filling forms which will publish inour newspaper and available at selected outlets.• Team will select final 200-250 participants from the collected forms for FantasticHousewives party.• We will commence the event with beauty tips and some games to developinterest .• Thereafter, Bajaj Allianz Life Insurance team would explain to them themeans for financial security and formalities of joining the movement.• We will close the event with an round of Q & A session, wherein who ever answermaximum questions win hamper from Bajaj Allianz Life Insurance, followedby invitation for hi-tea.
Promotional Plan• Print advertisment & Radio.• On-ground buzz using posters, Banners, standees, leaflets etc.• Connect with Lions club, Rotary, kitty groups etc…• Integration of http://peoplessamachar.co.in with the activity• Brand Visibility as sponsor in all collaterals and advertising.• Multiple Media Coverage.