Why do we hate corporations

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This presentation gives details about the origins of online anti-brand activities. It talks about the changes from the pre-industrialization era to the present era of social media and consumer interaction..

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Why do we hate corporations

  1. 1. Why do we HATEcorporations? Consumer Exit & Voice!
  2. 2. Let’s go back!Pre-industrialization buying was anegotiation between local craftsmanand the buyer
  3. 3. But then…Industrialization happened!Man invented the machine andfigured out a way to do more thingsquicklyRelationship between buyer andmanufacturer became more and moreanonymous with the manufacturer dictatingprices, places and mode of selling.
  4. 4. Mass produced goods had to be SOLD But How
  5. 5. This brought the concept of Advertising!Marketersbecameculturalauthorities
  6. 6. But Consumers were NOT satisfiedThere was anemerging countercapitalist movementMarketers had to dosomethingSo they decided to…
  7. 7. Study the consumer!This made marketresearch a viableindustryAnd ConsumerBehavior an academicdiscipline
  8. 8. But yet again…The Profit motive!
  9. 9. Boohoo! said the consumerThere came the Internet
  10. 10. Consumers could now Speak!Physical andpsychologicalcosts ofconsumer voiceto dissatisfactionbecame low
  11. 11. The Power dynamics changed!Consumerhadgreaterpower
  12. 12. Social Media provided the power to…Build Communities of Such People orAnti-Brand Communities
  13. 13. Every unhappy customer/employee dueto poor1. Environmental practices (Nestle Green peace)2. Social practices (Nike sweat shop)3. Product/service experience (UPS - handling)Was venting out!
  14. 14. And thus comes the HATE inpublic domain…
  15. 15. Follow me atwww.twitter.com/extendedselfwww.domainofhope.com

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