Top 5 Things You Need To Know About People
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Slides for the Internet User Experience Conference talk in April of 2017
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Top 5 Things You Need To Know About People
- 1. The Top 5 Things You Need To Know About People
- 2. Humans die without social interaction. 1
- 3. “Failure To Thrive” Syndrome 1 Bruce D. Perry, Born for Love: Why Empathy Is Essential--and Endangered (2010). Monographs of the Society For Research In Child Development, The Effects of Early Social-Emotional and Relationship Experience On The Development of Young Orphanage Children (2008).
- 4. 1 Yang Claire Yang, Courtney Boen, Karen Gerken, Ting Li, Kristen Schorpp, Kathleen Mullan Harris. Social relationships and physiological determinants of longevity across the human life span. Proceedings of the National Academy of Sciences, 2016; 201511085 DOI: 10.1073/pnas.1511085112 = More social ties Less chronic diseas e
- 5. What does this mean? 1
- 6. 1 People will use whatever you create to be social and interact.
- 7. Your world is imaginary. 2
- 8. Everything you see is upside down. 2
- 9. Your vision is not smooth; it’s jerky. 2
- 10. 2 Your peripheral vision isn’t even clear
- 11. 2 Ruth Rosenholtz, MIT Computer Science and Artificial Intelligence Lab Map By Michael Kvrivishvili
- 12. 2 Ruth Rosenholtz, MIT Computer Science and Artificial Intelligence Lab Map By Michael Kvrivishvili
- 13. 2 Your peripheral vision isn’t even clear… even so peripheral vision “calls the shots”
- 14. Your Memories Don’t Exist Either 2
- 15. 2 Check out Elizabeth Loftus, University of Washington
- 16. What Does This Mean? 2
- 17. Everyone is having their own individual experience; just because people are perceiving the same thing, doesn’t mean they are experiencing the same thing in the same way. 2
- 18. Almost nothing you consciously think matters. 3
- 19. At least 90% of all mental processing occurs unconsciously. 3
- 20. John-Dylan Haynes, a neuroscientist at the Max Planck Institute for Human Cognitive and Brain Sciences in Leipzig, Germany 3 Chun Siong Soon, Marcel Brass, Hans-Jochen Heinze & John-Dylan Haynes. Unconscious determinants of free decisions in the human brain. Nature Neuroscience April 13th, 2008. By looking at brain activity while making a decision, researchers could predict what choice people would make 7-10 seconds before they themselves were even aware of having made a decision.
- 21. What does this mean? 3
- 22. People are not thinking consciously very much. Don’t underestimate the power of the unconscious. 3
- 23. The power of thinking. 4
- 24. Maryanne Wolf’s research shows that people are reading differently because of blog posts, and other short article formats. 4
- 25. What does this mean? 4
- 26. We assume technology moves fast but people stay the same; not true, we are changing with our technology. 4
- 28. It’s possible to erase memories 5
- 29. How To Disrupt Memory Firings5 1. There are proteins that facilitate memory formation. You can take drugs to disrupt the protein, and stop memories from being formed 2. If you breathe Xenon gas while recalling a memory, the memory will be erased 3. You can use optogenetics (with a laser) to change genes, which can turn a memory on or off
- 30. The Stentrode from DARPA’s Reliable Neural- Interface Technology (RE-NET) Program 5
- 31. The goal is to open two-way communication between the human brain and modern electronics 5
- 32. What does this mean? 5
- 33. 5 It’s now possible to influence behavior with design and technology. We’d all better figure out the ethical implications of this quickly -- because the technology is here.
- 34. 1. People will use whatever you create to be social and interact. 2. Everyone is having their own individual experience. 3. Don’t underestimate the power of the unconscious. 4. Technology is changing human biology. 5. It’s time to tackle both the design and ethics of technology that influences behavior. Final Takeaways
- 35. “It is far better to grasp the universe as it really is than to persist in delusion, however satisfying and reassuring.” …Carl Sagan
- 39. THANK YOU! The Team W, Inc. 847-909-5946 www.theteamw.com info@theteamw.com
Editor's Notes
- Failure To Thrive Symptoms: weight loss, inactivity, lack of interaction, impaired cognitive functions, potential death The Monograph was a study of studies, looked at 286 other studies We react with brain chemicals, we have stress chemicals, oxytocin, it’s not just a social interaction, it’s a biochemical processes When you don’t have enough social connection, the body goes into a high stress mode, and the high levels of stress hormones turn off the immune system. And that’s how you die. In some orphanages where babies were not getting social connection (no physical touch, no social interaction), 1/3rd babies in orphanages die, and half of the ones that live develop life long mental and physical illnesses. “When an infant falls below the threshold of physical affection needed to stimulate the production of growth hormone and the immune system, his (or her) body starts shutting down.” (Born for love book)
- "Social networks as important as exercise, diet across the span of our lives: Researchers show how social relationships reduce health risk in each stage of life." (University of North Carolina at Chapel Hill. ScienceDaily. ScienceDaily, 4 January 2016. <www.sciencedaily.com/releases/2016/01/160104163210.htm>.)
- Every time you have a memory of an event, you recreate it. It’s not stored anywhere. And you throw all sort of things that never happened. Glasses flip upside down Peripheral vision, blind spot, Pennies, jet engine
- The image projected by your retna is upside down. Your brain takes this and makes it look normal. What happens if you looked at everything upside down?
- The image projected by your retna is upside down. Your brain takes this and makes it look normal. What happens if you looked at everything upside down?
- ruth rosenholtz, MIT Computer science and artificial intelligence lab (blurry but directs where to look)
- They decided to update the map, design contest Won by Michael Kvrivishvili (from Moscow), had never even been to boston Key is geographical inaccuracy
- Here is the peripheral vision test again Notice it is much more pleasing, you lose less info in peripheral vision, which is why it’s a better map
- ruth rosenholtz, MIT Computer science and artificial intelligence lab (blurry but directs where to look)
- When you retrieve a memory, it’s like playing a video clip, like we’re accessing a file and playing it back. Right?? Like Inside Out
- This is wrong A memory is a pattern of neuron firings When we retrieve a memory, we recreate the “neuron memory trace” (the pattern of neuron firings) As you’re recreating a memory, it’s common and easy to have other neurons firings tag along, or drop out It seems like it’s accurate, but what we remember is just a shadow of the event
- Everything is
- We can see your decision 7 seconds ahead of time Explain the meme in story form (unconcious is doing work, send good ideas up to concious) System 2, drivers of motivation and decisions, mental models? Rationalize go get a drink of whater
- So we all read But there are a lot of areas of the brain dedicated to something But reading is new. When we learn to read, we steal bits and pieces from other parts of the brain This is called neuroplasticity
- Our brains are changing to respond to the new way that humans are reading They read up to a max of 60% of online material We don’t read as deeply, we skim and scan If we’re going to share, we do it 25% through, or at the end This isn’t good or bad, it just is (regular reading changed our brains, people said it was the end of civilization)
- Neuroplasticity You can transform your brain (see with your tounge)
- Propranolol is the drug that disrupts the protein Lonergan, et.al., Propranolol’s effects on the consolidation and reconsolidation of long-term emotional memory in healthy participants: a meta-analysis. J Psychiatry Neurosci. 2013 Jul; 38(4): 222–231 doi: 10.1503/jpn.120111 Xenon Gas Research: Milad, M. R., Rosenbaum, B. L., & Simon, N. M. (2014). The Neuroscience of Fear Extinction. Neuroscience, 62, 17–23 The laser can even be used outside of the brain, no implant involved (has not been done with humans for obvious reasons) Chuong, et.al., Noninvasive optical inhibition with a red-shifted microbial rhodopsin. Nat Neurosci. 2014 Aug;17(8):1123-9. doi: 10.1038/nn.3752.