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Paris Adventure Tour
パリアドベンチャーツアー
Chih-­‐Wei	
  Chen,	
  Sean	
  Lemme,	
  Susan	
  Oldham	
  and	
  Kalen	
  Wong	
  
A Vending Machine for
International Tourists...
Paris, France
Number one tourist destination in the
world with 33 million visitors in 2012
Reference: UNWTO World Tourism ...
Key Figures of Tourism in Paris (2012)
Top 5 Nationalities of International Tourists
USA
UK
Italy
Germany
Japan
Reference:...
Reference: National cultural dimensions, the Hofstede Centre
With Hofstede’s Cultural Dimensions in Mind...
Nigel
British accountant, 38, no plan, limited time…
Nigel
Likes culture, a good French meal, souvenir for wife…
Emiko
Japanese Student, 21, has time, not much money…
Emiko
Loves the movie Amelie, and loves fashion…
Emiko
Staying at hostel, waiting for friend to arrive…
ようこそ Bienvenu Welcome Will
Press to Begin
Langue
Français
English
Deutsch
日本語
Italiano
Langue
Français
English
Deutsch
日本語
Italiano
Langue
Français
English
Deutsch
日本語
Italiano
Langue
Français
English
Deutsch
日本語
Italiano
What do you want to do?
Food & Drink
Culture
Shopping
Adventure
Back Continue
What do you want to do?
Food & Drink
Culture
Shopping
Adventure
Back Continue
What do you want to do?
Food & Drink
Culture
Shopping
Adventure
Back Continue
What do you want to do?
Food & Drink
Culture
Shopping
Adventure
Back Continue
What do you want to do?
Food & Drink
Culture
Shopping
Adventure
Back Continue
What do you want to do?
Food & Drink
Culture
Shopping
Adventure
Back Continue
What do you want to do?
Food & Drink
Culture
Shopping
Adventure
Back Continue
What do you want to do?
Food & Drink
Culture
Shopping
Adventure
Back Continue
How much time do you have?
Less than an hour
1 - 3 hours
3 - 5 hours
5 - 8 hours
Back Continue
How much time do you have?
Less than an hour
1 - 3 hours
3 - 5 hours
5 - 8 hours
Back Continue
How much time do you have?
Less than an hour
1 - 3 hours
3 - 5 hours
5 - 8 hours
Back Continue
How much time do you have?
Less than an hour
1 - 3 hours
3 - 5 hours
5 - 8 hours
Back Continue
How much time do you have?
Less than an hour
1 - 3 hours
3 - 5 hours
5 - 8 hours
Back Continue
How much time do you have?
Less than an hour
1 - 3 hours
3 - 5 hours
5 - 8 hours
Back Continue
How much time do you have?
Less than an hour
1 - 3 hours
3 - 5 hours
5 - 8 hours
Back Continue
How much can you spend?
Low
Medium
High
Back Continue
€
€€
€€€
How much can you spend?
Low
Medium
High
Back Continue
€
€€
€€€
How adventurous are you?
Low
Medium
High
Back Continue
How adventurous are you?
Low
Medium
High
Back Continue
How adventurous are you?
Low
Medium
High
Back Continue
How adventurous are you?
Low
Medium
High
Back Continue
Creating Adventure.
Creating Adventure..
Creating Adventure...
Recommended Adventure
Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure
Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure
Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure
Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure
Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Other Adventures
Cafe, Museum, Mall
Restaurant, Park, Store
Cafe, Souvenir Shop, Gallery
Back Continue
Other Adventures
Cafe, Museum, Mall
Restaurant, Park, Store
Cafe, Souvenir Shop, Gallery
Back Continue
Other Adventures
Cafe, Museum, Mall
Restaurant, Park, Store
Cafe, Souvenir Shop, Gallery
Back Continue
Other Adventures
Cafe, Museum, Mall
Restaurant, Park, Store
Cafe, Souvenir Shop, Gallery
Back Continue
Other Adventures
Cafe, Museum, Mall
Restaurant, Park, Store
Cafe, Souvenir Shop, Gallery
Back Continue
Recommended Adventure
Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure
Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Musée de Montmartre
Paintings, photographs, posters and manuscripts that
depict the history of the Montmartre neighbourhoo...
Recommended Adventure
Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure
Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure
Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure
Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Café des 2 Moulins
Recommended Adventure
Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure
Musée de Montmartre
Café des 2 Moulins
Espace Dalí
Chez QHUIT
Change Accept
€5
Please insert cash or credit
Thank You
Payment received
Now Printing
Enjoy Paris!
Design Considerations
Uncertainty
Avoidance
Long Term
Orientation
Vending Machine Appearance
Form factors
Paris public
transit ticketing
= familiarity
Communication design
Activity Icons
  Color coded in case
symbols not understood
  French text in main symbols on machin...
Logistics
Target users
  International travelers in Paris
Locations
  Airport, Train stations, Hotels & hostels, Confere...
How We Would Test It?
The First Stage of Usability Testing
  Participants: Japanese and British people who had been to Pa...
How to Collect Data Once in Place?
Statistical Information about Actual Usage
 Nationalities and languages
 User prefere...
Future Work
Consumer’s Feedback
 On-site interview
 Website
 Customer service team
Q & A
Thanks!
International UX - Multi-cultural Paris Adventure
International UX - Multi-cultural Paris Adventure
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International UX - Multi-cultural Paris Adventure

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Project challenge: repurpose an old vending machine into a multicultural experience for an International UX course. Our team chose to create a simple but custom travel adventure for the tourist who wants to experience the romance of Paris.

Published in: Design
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International UX - Multi-cultural Paris Adventure

  1. 1. Paris Adventure Tour パリアドベンチャーツアー Chih-­‐Wei  Chen,  Sean  Lemme,  Susan  Oldham  and  Kalen  Wong  
  2. 2. A Vending Machine for International Tourists...
  3. 3. Paris, France Number one tourist destination in the world with 33 million visitors in 2012 Reference: UNWTO World Tourism Barometer
  4. 4. Key Figures of Tourism in Paris (2012) Top 5 Nationalities of International Tourists USA UK Italy Germany Japan Reference: Tourism in Paris - Key Figures 2012, Paris Convention and Visitors Bureau
  5. 5. Reference: National cultural dimensions, the Hofstede Centre With Hofstede’s Cultural Dimensions in Mind...
  6. 6. Nigel British accountant, 38, no plan, limited time…
  7. 7. Nigel Likes culture, a good French meal, souvenir for wife…
  8. 8. Emiko Japanese Student, 21, has time, not much money…
  9. 9. Emiko Loves the movie Amelie, and loves fashion…
  10. 10. Emiko Staying at hostel, waiting for friend to arrive…
  11. 11. ようこそ Bienvenu Welcome Will Press to Begin
  12. 12. Langue Français English Deutsch 日本語 Italiano
  13. 13. Langue Français English Deutsch 日本語 Italiano
  14. 14. Langue Français English Deutsch 日本語 Italiano
  15. 15. Langue Français English Deutsch 日本語 Italiano
  16. 16. What do you want to do? Food & Drink Culture Shopping Adventure Back Continue
  17. 17. What do you want to do? Food & Drink Culture Shopping Adventure Back Continue
  18. 18. What do you want to do? Food & Drink Culture Shopping Adventure Back Continue
  19. 19. What do you want to do? Food & Drink Culture Shopping Adventure Back Continue
  20. 20. What do you want to do? Food & Drink Culture Shopping Adventure Back Continue
  21. 21. What do you want to do? Food & Drink Culture Shopping Adventure Back Continue
  22. 22. What do you want to do? Food & Drink Culture Shopping Adventure Back Continue
  23. 23. What do you want to do? Food & Drink Culture Shopping Adventure Back Continue
  24. 24. How much time do you have? Less than an hour 1 - 3 hours 3 - 5 hours 5 - 8 hours Back Continue
  25. 25. How much time do you have? Less than an hour 1 - 3 hours 3 - 5 hours 5 - 8 hours Back Continue
  26. 26. How much time do you have? Less than an hour 1 - 3 hours 3 - 5 hours 5 - 8 hours Back Continue
  27. 27. How much time do you have? Less than an hour 1 - 3 hours 3 - 5 hours 5 - 8 hours Back Continue
  28. 28. How much time do you have? Less than an hour 1 - 3 hours 3 - 5 hours 5 - 8 hours Back Continue
  29. 29. How much time do you have? Less than an hour 1 - 3 hours 3 - 5 hours 5 - 8 hours Back Continue
  30. 30. How much time do you have? Less than an hour 1 - 3 hours 3 - 5 hours 5 - 8 hours Back Continue
  31. 31. How much can you spend? Low Medium High Back Continue € €€ €€€
  32. 32. How much can you spend? Low Medium High Back Continue € €€ €€€
  33. 33. How adventurous are you? Low Medium High Back Continue
  34. 34. How adventurous are you? Low Medium High Back Continue
  35. 35. How adventurous are you? Low Medium High Back Continue
  36. 36. How adventurous are you? Low Medium High Back Continue
  37. 37. Creating Adventure.
  38. 38. Creating Adventure..
  39. 39. Creating Adventure...
  40. 40. Recommended Adventure Café des 2 Moulins Musée de Montmartre Espace Dalí Chez QHUIT Change Accept
  41. 41. Recommended Adventure Café des 2 Moulins Musée de Montmartre Espace Dalí Chez QHUIT Change Accept
  42. 42. Recommended Adventure Café des 2 Moulins Musée de Montmartre Espace Dalí Chez QHUIT Change Accept
  43. 43. Recommended Adventure Café des 2 Moulins Musée de Montmartre Espace Dalí Chez QHUIT Change Accept
  44. 44. Recommended Adventure Café des 2 Moulins Musée de Montmartre Espace Dalí Chez QHUIT Change Accept
  45. 45. Other Adventures Cafe, Museum, Mall Restaurant, Park, Store Cafe, Souvenir Shop, Gallery Back Continue
  46. 46. Other Adventures Cafe, Museum, Mall Restaurant, Park, Store Cafe, Souvenir Shop, Gallery Back Continue
  47. 47. Other Adventures Cafe, Museum, Mall Restaurant, Park, Store Cafe, Souvenir Shop, Gallery Back Continue
  48. 48. Other Adventures Cafe, Museum, Mall Restaurant, Park, Store Cafe, Souvenir Shop, Gallery Back Continue
  49. 49. Other Adventures Cafe, Museum, Mall Restaurant, Park, Store Cafe, Souvenir Shop, Gallery Back Continue
  50. 50. Recommended Adventure Café des 2 Moulins Musée de Montmartre Espace Dalí Chez QHUIT Change Accept
  51. 51. Recommended Adventure Café des 2 Moulins Musée de Montmartre Espace Dalí Chez QHUIT Change Accept
  52. 52. Musée de Montmartre Paintings, photographs, posters and manuscripts that depict the history of the Montmartre neighbourhood. “Fascinating and beautiful artwork! A must see!” - Jean, Paris resident Back
  53. 53. Recommended Adventure Café des 2 Moulins Musée de Montmartre Espace Dalí Chez QHUIT Change Accept
  54. 54. Recommended Adventure Café des 2 Moulins Musée de Montmartre Espace Dalí Chez QHUIT Change Accept
  55. 55. Recommended Adventure Café des 2 Moulins Musée de Montmartre Espace Dalí Chez QHUIT Change Accept
  56. 56. Recommended Adventure Café des 2 Moulins Musée de Montmartre Espace Dalí Chez QHUIT Change Accept
  57. 57. Recommended Adventure Musée de Montmartre Espace Dalí Chez QHUIT Change Accept Café des 2 Moulins
  58. 58. Recommended Adventure Café des 2 Moulins Musée de Montmartre Espace Dalí Chez QHUIT Change Accept
  59. 59. Recommended Adventure Musée de Montmartre Café des 2 Moulins Espace Dalí Chez QHUIT Change Accept
  60. 60. €5 Please insert cash or credit
  61. 61. Thank You Payment received
  62. 62. Now Printing Enjoy Paris!
  63. 63. Design Considerations Uncertainty Avoidance Long Term Orientation
  64. 64. Vending Machine Appearance
  65. 65. Form factors Paris public transit ticketing = familiarity
  66. 66. Communication design Activity Icons   Color coded in case symbols not understood   French text in main symbols on machine Language   How much are you willing to spend? Not a lot (€) / Treat yourself (€€) / A night you’ll never forget (€€€) Signage   Rolling text in multiple languages to ensure understanding of purpose   Imagery of tour locations
  67. 67. Logistics Target users   International travelers in Paris Locations   Airport, Train stations, Hotels & hostels, Conference centers Payment methods   Credit card or Cash   Only one bill needed, €5 or €1, for cash option
  68. 68. How We Would Test It? The First Stage of Usability Testing   Participants: Japanese and British people who had been to Paris   Vending machine: paper models   UI system: paper prototypes The Second Stage of Usability Testing   International tourists
  69. 69. How to Collect Data Once in Place? Statistical Information about Actual Usage  Nationalities and languages  User preferences  Drop-out rate
  70. 70. Future Work Consumer’s Feedback  On-site interview  Website  Customer service team
  71. 71. Q & A
  72. 72. Thanks!

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